2016 Laogao E-commerce Circle Double Eleven Online Live Broadcast

2016-09-12

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From the transaction volume of Double Eleven in 2009 to the transaction volume of 91.2 billion in 2015 , after seven years of development and growth, Double Eleven has changed from an unknown e-commerce promotion festival to a shopping carnival day for all merchants and buyers. In addition to Alibaba, e-commerce platforms such as JD.com, Vipshop, and Jumei Youpin have also vowed to get a share of the pie.

On this occasion, Laogao E-commerce Circle invited two senior e-commerce people: Mo Chou, co-founder of PENNY&PEI brand, and Maomao , senior e-commerce traffic tutor, to teach Double Eleven courses for Tmall merchants and small and medium-sized sellers , share e-commerce experience, and analyze the e-commerce path.

Must-read for Tmall merchants:

The price of Double Eleven has increased by 700 times in four years , making Black Friday in the United States discouraged. Every business participating in Double Eleven is the creator of history. How to leave a brilliant mark in this history? For Tmall merchants who have joined the main venue of Double Eleven, how to make operation deployment in stages and grasp the operation rhythm are all live online in the Double Eleven course in Laogao e-commerce circle.

Must-read for small and medium-sized sellers:

Not eligible to apply for the main venue of Double Eleven? Didn’t seize the Tmall Double Eleven venue? Can you only watch the competition in the main venue in full swing? Is it that the matter is not up to you, or is it that you take advantage of the operation to break the shackles? For small and medium-sized sellers who are not in the main venue of Double Eleven, we will teach you how to increase search traffic and win in the gap!

Free of charge for Double Eleven

Double Eleven's gorgeous universal form package, say goodbye to a mess, make it easy to prepare for the battle, and truly plan and efficiently fight Double Eleven!

The package includes: product production and sales follow-up table, traffic calculation table, action item table, positive review and improvement plan , pre-event inspection items , division of labor table during the event , product planning table, customer service speech reference, old customer promotion progress, traffic plan table, art page material statistics table, project Gantt chart, budget table, overall planning table , etc.

Course introduction:

Tmall Merchant —— About Double Eleven Promotion, you should at least do these

1. Preparation and preheating of e-commerce promotion

2. How can all departments work together during the e-commerce promotion?

3. A few things you have to do on the day of the e-commerce promotion

4. In-depth thinking and analysis of the review of e-commerce promotions

Small and medium-sized sellers ——— How can I achieve 1 million on Double Eleven ?

1. Paid traffic or free traffic?

2. Five major factors affecting the sorting of baby's homepage

3. Store "body strengthening" to comprehensively improve competitiveness

4. The big promotional SEO skills make the traffic of Double Eleven stores burst

5. Pili promotion methods to seize the peak of Double Eleven traffic

6. Take advantage of Double Eleven to strive to search for traffic dark horses

Instructor introduction:

Mo Chou : Co-founder of PENNY&PEI brand

Co-founder of PENNY&PEI brand. In 2009 , we started to come into contact with e-commerce, with the construction team ranging from 7 to more than 100 people, and the annual sales increased from 100W annually to 7,000 to 8,000W annual sales per brand . With years of practical experience, I have my own set of methods for team management. I must firmly believe that 100% implementation can lead to a team like steel.

Maomao: Senior e-commerce traffic mentor

8 years of experience in e-commerce, a group of C- store Crown sellers in the early days, and the latest store operated. The team grew from 2 people to 28 people in one year, and sales increased from 0 to 30 million. They have very rich experience in data operations.