#Laogao E-commerce Newsletter# [May 18 E-commerce Evening News Brief]

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. New function of Kuaishou's online store binding authorization number

On May 18, Kuaishou launched a new function of store binding authorization accounts, and merchants can realize matrix account operation on Kuaishou, selling products in one store, and selling goods by multiple accounts. In addition, increase the traffic revenue and order volume of accounts in vertical categories, while concentrating a store to manage transactions and after-sales issues. After the authorization number binding and authentication is successful, you can sell the products of the business number store with 0 commission without using fast distribution, so as to achieve multiple different accounts to bring goods to your store’s products. (Kuaishou E-commerce)

2. Kuaishou 618 Shopping Festival pre-sale officially starts

On May 18, the pre-sale of Kuaishou 618 Shopping Festival was officially launched. At 618, Kuaishou E-commerce launched a variety of subsidy methods such as cross-store discounts, immediate discounts on the final payment, large brands' supplements, installment interest-free, live broadcast room consumption funds, brand merchant members, etc., to help users enjoy low-priced good products. The platform has also launched a variety of platform support such as traffic investment, commodity pre-sale, commodity subsidy, etc. It is expected to invest 10 billion platform traffic and 1 billion commodity subsidy to help merchants' business explode. In addition, there are many interesting ways to play topic participation, short video challenge, live broadcast room interaction, etc., to help the whole nation play 618. (Glonhui)

3. Douyin e-commerce launches the theme event of International Museum Day

On May 18, on the occasion of the "May 18 International Museum Day", "Meet a Better Life in a Museum·Museum Cultural Innovation Products Promotion Week" was launched on Douyin. The event lasts from May 4th to 21st. Starting from May 15, dozens of museums including Anhui Museum, Chongqing China Three Gorges Museum, Shandong Museum, Ordos Museum, etc. will start live broadcasts, introducing the historical and cultural and precious collections of each museum, and recommending special cultural and creative products. Users can participate in topic interaction when searching for "Meet a Better Life in a Museum" on TikTok, and can also enter the venue on the topic page. (Tiktok e-commerce)

Internet news

4. Fliggy 618 doubled the number of products launched in advance in previous years

5月18日消息，飞猪618将于5月18日20点正式启动。飞猪618项目负责人程沉表示，预计今年暑期消费者的旅游预订高峰较去年将显著提前，因此，今年的飞猪618从5月18日起即上线开售，销售周期拉长至34天。截至目前，报名参与飞猪618活动的旅行商品已有上万款，同比实现翻倍增长。程沉说，商家的参与规模显著超出我们的预期，整体数量比去年618增长了35%以上。（品橙旅游）

5. China's 43rd Sam opened in Shanghai Zhenru

On May 18, Sam's Member Store announced today that the 43rd store in the country was officially opened in Shanghai Zhenru, which is also the fifth Sam's store in Shanghai. It is expected that six new Sam stores will open nationwide this year, with the total number of Sam stores by the end of the year. It is reported that starting from May 18, Sam has added ten new long-term price-cut products: Member's Mark series of South American white prawns, mustard-flavored Hawaiian nuts, vanilla-flavored fermented milk, coconut crispy rolls, imported whole milk, Northeast rice, vitamin C, as well as Karao eel, Tyson Orleans-flavored chicken wings, and Red Luhan Guangyao protection and repair kit. (Walmart China)

6. Suning.com Color TV 3C and Mobile have increased the subsidy for new replacement by 1 billion yuan

On May 18, Suning.com Color TV 3C, together with the three major operators of Mobile, China Unicom and Telecom, increased the replacement subsidy of 1 billion yuan on World Telecom Day. Users can purchase new phones and handle operator installment business and receive replacement subsidies ranging from 500 yuan to 7,200 yuan. The event will last until the end of May, and consumers can participate in Suning.com’s offline stores. It is reported that Suning.com's operators have subsidized installments to collaborate with the three major operators of Mobile, China Unicom and Telecom. Users can participate in the store by purchasing mobile phones from brands such as Apple, OPPO, vivo, Huawei, Honor, Samsung, Xiaomi and other brands. (Sina Finance)

Cross-border newsletter

7. Shopee Vietnam will launch a "joint inspection" plan to allow buyers to inspect goods unboxing

According to May 18, Shopee Vietnam Station will launch a "joint inspection" plan on May 19, re-standardizing unboxing and inspection services. According to the plan, Shopee will allow buyers to unbox and inspect the packages marked ng kim on the express delivery order during delivery, and support buyers to refuse to accept unsatisfied products. Shopee also stressed that it will not charge any other surcharges or freight for orders applying this program, and that all inspection and return charges will be borne by Shopee, and orders that have passed the joint inspection and are returned will be written by the shipper on the order with the words "DK". (Shopee)

8. Amazon Europe: Amazon Vine cannot be registered for large items starting now

On May 18, Amazon Europe website issued an announcement stating that in order to improve Amazon's delivery process from now on, large-scale products will no longer be eligible to register for Amazon Vine. If the seller has registered a large item, the item will be eligible for review until the end of the seller's registration period. (Amazon Seller Forum)

9. Amazon Cloud Technology: Faced with the trend of domestic cloud service providers’ price cuts, “customers will have smarter choices”

On May 18, Liang Yan, general manager of the Digital Native Business Department of Amazon Cloud Technology in China, said in an interview that Amazon Cloud Technology has actually cut its price by more than 80 times since 2006, and "the market changes very quickly." Faced with the wave of price cuts by domestic cloud manufacturers, "if our prices meet customers' expectations, their cost accounting and efficiency improvements, customers will make smarter choices." (Interface)

10. eBay reaches a final agreement on the acquisition of Certilogo

On May 18, eBay and Certilogo announced a few days ago that eBay has signed a final agreement to acquire Certilogo. It is understood that Certilogo is a digital id and certification provider of artificial intelligence clothing and fashion products. Certilogo’s platform leverages digital technology to enable brands and designers to manage the life cycle of their clothing while providing consumers with a seamless way to confirm authenticity, obtain reliable information about branded merchandise, and easily activate circular services. The acquisition further consolidates eBay's position as a second-hand clothing and fashion shopping platform, marking its significant investment in the growing second-hand fashion category. (eBay)