Take advantage of these points to seize the traffic on Taobao homepage

　　The proportion of Taobao mobile phone traffic is getting higher and higher, and this part of traffic cannot be ignored. Many merchants will do paid promotion, but paid promotion is not something that all merchants can do well. For most sellers, they are more willing to explore the traffic of Taobao homepage, such as good products, closed-microphone lists, you may like, Taobao rush purchases, etc. However, the competition on Taobao homepage is so fierce. Do you need to pay attention to if you want to seize the traffic on Taobao homepage?

　　1. The positioning of the store must be clear

　　The store has a clear positioning, for example, what products your store sells, whether it is men's, women's or children's clothing, this needs to be clear. Also, when the product is on the shelves, you must select the category accurately. Once the category is selected incorrectly and is not modified in time, the right will be downgraded, and the consequences will be serious.

　　2. Products

　　First of all, the product must be of quality assurance, which is the fundamental. The quality is not good, no matter how much you promote it, it will be useless. There is also pictures. Online shopping customers mainly understand the products through pictures and descriptions. If the pictures are not clear and beautiful, then the customers have no desire to buy, and naturally they are unwilling to spend money to buy them. There is also the overall vision of the product. If the visual is poor, the packaging is poor, and the product quality is poor, it is indispensable for customers to give you bad reviews on the store after receiving the product. It will naturally not benefit the store, and it is also very difficult to seize the traffic of Taobao homepage.

　　3. Labels

　　Tags can be said to mark products and people. For example, if 10 people who love hip-hop style buy your products, then your products will naturally be labeled as hip-hop style. In fact, when you search for a product, Taobao will also judge your preferences based on the data. The second time Taobao will naturally recommend products that match the price and style and have a higher sales volume. If the product and population labels are more accurate, the traffic of natural search will naturally be higher. The Taobao homepage actually recommends high-quality and high-selling products to customers, so that sellers can find the products they need faster.

　　4. Reasonable paid promotion

　　Promotion money needs to be first positioned to target the purchasers and main traffic sources, and then conduct reasonable allocation tests. It’s not that I don’t know how to promote and invest casually. The result will only result in the loss of money and no sales increase. The traffic and the targeted population of the express train must be extremely related and gentle, so that both the Taobao homepage and the express train can have a good effect.

　　5. The fifth main picture must be a white background picture

　　The fifth main picture may appear on the Taobao homepage, so the requirements for size and background color must be met, and the background color is white. If you do not set it as required, you may lose a chance to enter the Taobao homepage, then the traffic on the Taobao homepage has nothing to do with you. Recommended reading: How to do a good job in e-commerce operations?