Most e-commerce people know the flower name culture. The flower name of our master today is Fang Ark. Yes, it is the Noah's Ark in the Bible. Legend has it that Noah’s Ark carries the Noah family through the flood that destroys all things, and passes on good humans and clean species to the world. Therefore, the "Ark" also has the meaning of this inheritance for our masters today, and inheritance is the meaning of the cause he does.
Fang Ark, whose original name is Song Jiefang, runs a Taobao store with two crowns in Shanghai, specializing in stationery categories: the brand focuses on three major sections: hand-painted hand-painted marker pen, sketch, and watercolor. Fang Ark admitted, "I am a more emotional and realistic person and will not do industries and categories that I am not familiar with."
Do great things to satisfy your artistic aspirations
Fang Ark himself is a Christian. For nine years of e-commerce, he has been rooted in the stationery category, never forget his original intention, and has been doing something related to art. He firmly believes that among the people who buy or use their brushes, there will definitely be future painters and artists. He thought it was very meaningful for them to do their careers, "I am willing to always accompany my clients on the road of artistic life." Fang Zhou said to me with a smile.
The first "TouchMark" brand love scholarship activity in 2017 is the Jiangxi tour
"Find the right position, and after identifying an industry, you should stick to it. Don't be flirted with it. Focus on one field or an industry. I can't play mahjong and stock trading. I can only do one thing and keep doing it. This is the secret to my success, haha." Ark laughed.
Thank you wife with unique eyes to recognize e-commerce trends
In December 2008, Ark's wife opened a Taobao store while taking care of her children at home. At first, Ark was disdainful of this, "What's the point? You just take one order every day, and you don't even have a order." People don't look down on her wife's Taobao store at all. After all, they had physical stores in the wholesale market, and their annual offline turnover was 3 million, which was in 2008.
The wife persuaded: "E-commerce may be the future trend." Although they do not agree much, they have physical stores and sufficient supply in the wholesale market. Online sales do not take up too much time. They combine online and offline. Slowly, 2 to 3 years later, the advantages of e-commerce emerge. Until 2013, this year was a big turning point for them: the offline business gradually shrank, and the online business exceeded the tradition. Ark took off offline, handed over the physical store business to relatives to manage, and switched to online e-commerce itself.
Ark and his wife
"The initiator of e-commerce is my wife, and she is a great hero in our family." When talking about her wife, Fang Ark praised without hesitation, "I admire my wife's unique vision. She said that e-commerce is the future trend. Only with her can we have a happy family now."
The store closure crisis stimulated him to embark on the road to brand
In 2014, when their career was in full swing, a major disaster happened without warning without warning. Their Tmall store was suddenly closed. This incident caught Fang Fang off guard like a bolt from the blue. It turned out that he did not pay attention to trademarks and was under review by Tmall, so Ark paid a huge price for this.
This was a heavy blow to Fang Ark. Fang Ark admitted that it was the lowest point in his life. "I think if it were ordinary people, they would have thought of jumping off the building and committing suicide. But fortunately, I am a Christian, I have faith, and faith calmed me down and reflected quietly." Fang Ark said that he did not blame others, nor did he hold grudges against others.
He believed in that sentence, God will definitely open a window for you while closing a door for you. Crisis is an opportunity, and everything has its reasons. Since the store has been closed, then open another one again. This time he began to focus on the brand, registered his trademark as soon as possible, opened a Taobao store, and created his own marker pen.
TouchMark's current hit marker pen
In line with the market and have your own brand, you will focus on doing it, not brushing orders or driving a bad car, and create hot products wholeheartedly. In 2014, their promotion fee was nearly 2,000 per day, and the cost in the stationery industry was unique.
Step by step, step by step, rise like climbing a staircase. This is how their brand journey began.
The famous challenge is actually oneself
"I unconsciously embarked on the road of e-commerce. In fact, I still gained a lot. In addition to the rich material resources, I also felt that I had more responsibility on my shoulders." After all, he has solved the employment problems of more than 60 friends around him, and there are more than 60 families behind the 60 people. Ark also hopes that more people can make their customers successful by using their products, achieve their academic and artistic paths, and be able to contribute to their customers. Thinking of these Arks is particularly fulfilling.
In brand management and product development, they have no experience and often cross the river by feeling the stones. This is the challenge they are currently facing, and the demand for talents often makes Fang Ark headache. Many people think that the well-known challenge is competitors, but Fang Ark feels that the well-known challenge comes from within their company. So now he is trying to attract more talents, and he is also learning related businesses. He often invites industry teachers and experts to give guidance to the company's friends.
Fang Ark hopes that he is not just an e-commerce boss. He hopes that in the future, the Touch mark hand-painted museum can go from online to offline, continue to build offline physical stores, open experience halls, studios, and art galleries offline, and spread his brand through a combination of offline and online methods, so that more people can understand the Touch mark hand-painted museum brand. “I’m honored to join the industry and have the possibility of creating future artists,” said Ark.
The best team is hearts together
Since 2014, the Ark team has been circulating a traditional game: on the eve of Double 11, everyone is going to bet on the sales of Double 11 on the day of Double 11. On Double 11 in 2014, some people guessed that the highest sales of the store were tens of thousands of yuan, but unexpectedly, after the end of that day, the sales actually increased 10 times. The record of Double 11 in 2016 reached more than one million. As the team becomes more and more perfect, the record becomes more and more abundant. I believe that this year's Double 11 will have a good result.
The culture of the company is: faith, hope is love, faith is the cornerstone, hope is dream, and love is the mind. "I am not very humorous. Most of the time I am in the team, I care about everyone like a parent. I know the living habits of everyone in the team." Fang Ark talked about his role in the team. "I like the feeling of everyone being together, thinking in one direction, working in one direction, and doing things well.
The happiest thing is to join a good circle
Fang Ark finally mentioned that he was very happy to join the Laogao E-commerce Club. He joined the Golden Crown Club in March 2015. Before that, he was very closed and there was no place to tell the story. After joining the Laogao e-commerce circle, the brother culture here and everyone’s selfless sharing made him gain a lot.
It is very comprehensive in the circle, and it is useful for sharing contacts and information. In terms of management, thinking and pattern, I have also expanded my horizons. I used to have great limitations in my thinking. I only saw the stationery industry. Now it is different. I will improve myself in all aspects and plan my career development online and offline. There is such a circle in this era, and I hope Lao Gao will continue to manage it forever.
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