Increase these two weights and don’t worry about the store’s traffic

　　As a Taobao seller, the importance of traffic to stores is self-evident, but lack of traffic has always been a common problem in every store. What should I do if there is no traffic? Of course, we need to find the reason! Many of our stores lack traffic because of their lack of weight. It is precisely because we don’t have weight that we don’t have traffic. So how do we improve our weight! First, we will figure out what our weights are divided into, and then defeat them one by one.

　　There are two main ones, one store weight and the other popularity weight . So how do you improve these two weights! First, let's take a look at the store weight

　　1. Shop weight optimization skills

　　It may be very difficult for many students to increase the weight of the store, especially for some novice buyers. 60% of people do not know what the weight is, and 40% of people do not know how to improve the weight. Therefore, if you want to increase the weight of the store, you will find changes in the store by doing the following.

　　1. Consumer surplus amount

　　Enter from the Shop Seller Center:

　　Query margin to open cash accounts and credit accounts

　　2. Transaction Agreement

　　8-day no reason, freight insurance, etc., all service terms that can be activated if they are activated in the consumer protection service.

　　3. Gold Coins

　　In the Seller Center Store Marketing Center, click Gold Coins Marketing to earn gold coins, set up single item Gold Coins to pay for money or store Gold Coins to pay for money.

　　4. Credit card and Huabei are open

　　Search for credit cards, fees and Huabei in the seller service center, and installment payments are all free, but credit card payment will directly deduct 1% of the seller's handling fee.

　　5.Bang Shop

　　You can join the group by ordering the professional version of the shop in the Seller Center Store.

　　6. Refund speed

　　When negotiating a refund with the seller, remember to ask the seller to ship the goods and then click to apply for a refund. This will greatly speed up your refund speed;

　　7. Dynamic rating

　　Dynamic scoring refers to the store description score, service quality score and logistics speed score, which combines the store dynamic scoring, which is also an important factor affecting the weight of the store and needs to be vigorously maintained;

　　8. Increase the weight of single items

　　(1) Charity baby

　　Among the treasures sold in the store, pull to the bottom of the baby for sale to check the charity baby settings, agree to the charity baby commitment letter, click to set the limit project and check the current support charity project and automatically renew the support for other projects after the fundraising of the charity project. Set the donation amount you want to set, click OK to generate it;

　　(2) VIP discount

　　Check the VIP discount at the top of the baby sold in the store and then set the baby's VIP discount and click OK to confirm;

　　(3) Village

　　Above the baby in the store, there is a village Taobao baby click to enter and check the baby settings Village Taobao recommends to adjust according to the commission ratio and click OK to directly weight the baby.

　　2. Tips for improving popularity weight

　　Why do other people's babies grow faster than yours? Then we have a weight relationship diagram on Taobao. Each baby will have a basic weight when it is listed. After obtaining the basic weight, the baby will be displayed. After obtaining the display, there will be clicks. The number of clicks brought by a series of click feedback data such as visitors, browsing, collection, purchase, and conversion will increase your baby's popularity weight and obtain a ranking. After the ranking increases, your click volume will increase. This series of click feedback data will increase again and ultimately lead to your popularity weight increase again. This is a virtuous cycle.

　　Popularity improvement skills:

　　1. Gold coins to exchange traffic:

　　There is a gold coin marketing center in the Seller Center Marketing Center. After clicking to enter, click to spend gold coins, click to exchange gold coins for traffic, set a gold coin discount, and exchange gold coins for traffic at least 60,000 gold coins;

　　2. Direct train promotion

　　The direct train promotion is the fastest channel for babies to obtain the public. By starting the test model in the early stage, the new product can provide a series of click feedback data. The keywords produced by the test model in the later stage are added to the natural search title of the natural search, so that the baby's natural search weight can be increased, thereby improving the baby's search ranking and gaining greater popularity weight;

　　3. Site activities

　　Click on the event to register through the seller center Click on the event you can participate in to select your own category and the event you are suitable for registration, which can also increase your popularity weight.

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