What are the steps and techniques for SEO website optimization?

Author: Tan Bin
Source: Zhihu
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SEO work, I generally divide it into the following parts:

Strategy part [this is the most important one that accounts for 80% of its importance] : directly intervene in the early stage of product planning, such as structural flattening, classification naming, information organization (including aggregated product structure, website theme positioning, automatic keyword proliferation system, etc.), landing page optimization, industry user search habits (you can even find some product needs summary references that may be ignored on the side) and other

underlying codes : these are the most basic, some label specifications, some URL friendlyness, some NOFOLLOW usage, some first-screen display content, etc.

Content construction : Guide the content generation department to write articles, update needs daily, how to find

external : Data analysis of friendly link exchange, press release, social platform external link expansion, etc

.: Analysis of SEO data, and adjust the optimization direction according to the data, strengthen the advantageous parts, make up for the shortcomings or cut off the shortcomings, understand conversion, target setting, KPI assessment and others; analyze LOG logs, master the status dynamics of search engine access, understand the abnormal situations of website code levels or server parts, or can optimize the parts. Development prospects : Now there is a lot of half a bucket of water all over the mountains, black hats, gray hats, and fooling people. What kind of future can these have? It violates the development logic of the SEO career itself. The real need is to provide users with better content and better user experience, and ensure that users better discover these high-quality content. Low SEO levels are not much different from dog skin plasters, and they can't get any salary. The high-end level of the industry must be based on rich practice and experience in large-scale projects. You will be very popular. Rewards : 100,000,000 (not a fool, high-quality e-commerce can achieve more than 100,000 UV every day, so it is not that kind of fool) A plan is based on one plan. Among my friends, it is not cheap for me to make overall plans for others. I am not just doing SEO now. The reason why I have a greater advantage in SEO than ordinary people is because I can control product planning to the market. I have been in charge of product planning and deputy director of online marketing (MARKETING). My salary is not low now, but it cannot be equated with SEO treatment. Remember that as long as you are outstanding and the value you create is not low, your salary cannot be low.