#Laogao E-commerce Newsletter#[E-commerce Evening News on June 21]

Evening News: Taote: The platform's average daily consumption increased by 350% year-on-year in May; Taobao Live and Diantao jointly released the "2022 Taobao Live Early Summer Consumption Report"; Douyin e-commerce released merchant experience specifications; Shopee changed the return and refund process of mall sellers; during the 618 period, the total transaction volume of cross-border e-commerce in Tianjin Port Free Trade Zone reached 350 million...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Taote: The platform's average daily consumption increased by 350% year-on-year in May

According to the news on June 21, according to the world's online merchants, Taote recently released a "2022 Taote Consumer Eat Melon Picture Book". The report shows that compared with May 2021, the average daily consumption of melons on the platform increased by 350%, and users' demand for melons on the Internet increased sharply. At present, 300 million consumers are eating melons in various ways. In terms of the types of melons, Taote melon eaters love melons, and their average daily consumption is more than twice that of the second largest category of honey melons. Among them, the year-on-year consumption of Yanliang melons increased by 560%. This year, the average daily purchase of new horn honey and lush melons increased by 646% year-on-year. (E-commerce News)

2. TikTok e-commerce publisher experience specifications

June 21st news, today, the Douyin e-commerce operation team released merchant experience specifications. This specification applies to all merchants on the platform. According to reports, experience points are an important indicator that reflects the comprehensive service capabilities of the store. This indicator covers the entire user consumption link and can provide merchants with data support required for the diagnosis and improvement of store service capabilities. The logistics service score comes from the timely collection rate, order delivery time, and logistics product return rate in the past 90 days. It is calculated based on the comprehensive ranking of a merchant's basic individual indicator in the industry where he is located. The closer the date, the greater the impact on the score. (E-commerce News)

3. Taobao Live and Diantao jointly released the "2022 Taobao Live Early Summer Consumption Report"

According to June 21, Taobao Live and Diantao recently released the "2022 Taobao Live Early Summer Consumption Report". Diantao data shows that the number of grass planting content in Diantao short videos increased by 12% month-on-month, the number of likes in grass planting videos increased by 24%, and the GMV of grass planting transactions increased by 72% month-on-month. The report also shows that users become interested in products through short videos, and then plant grass and pay attention to them, go to the merchant’s live broadcast room to place orders, which also brings advertising revenue to short video experts. The data also shows that in early summer, hair removal instruments became the number one item sold in Taobao live broadcast room; women's clothing and beauty products are still the top categories for women to consume. (E-commerce News)

4. WeMall ranks first in the new anchor list of WeChat Video Account 618 e-commerce service providers

According to the official account of "WeMeng Smart Retail", on June 20, WeChat Video Account officially announced the latest "WeChat Video Account 618 Activity Service Provider Ranking". The list shows that the smart business service provider WeMeng ranks first on the new anchor list of Video Account 618 e-commerce service providers and second on the video Account e-commerce training guidance service providers list. WeMall said that as of now, WeMall has the official authorized service qualifications for four categories of video accounts, "agent operation + investment promotion + training + supply", and can help it serve merchants in multiple dimensions such as investment promotion, agency operation, training, and supply. (E-commerce News)

Internet news

5. Cainiao Gougou launched the "timeout compensation" service

On June 21, according to Cainiao Gougou official blog, Cainiao Gougou has upgraded the "on-time home pick-up" guarantee based on the previous "fast home pick-up" guarantee. It has recently launched the "overtime payment" service and will pay for overtime orders. According to reports, consumers place orders on Cainiao APP, Alipay, Taobao, Xianyu, WeChat, Tmall and other platforms. If the courier does not come to the door on time within the agreed time, consumers can enjoy "overtime compensation". Among them, only Xianyu vouchers are available for compensation for Xianyu, and all other orders except Xianyu are compensated for the available coupons. (E-commerce News)

6. 618 Daily Youxian and JD Supermarket have increased by more than twice as much as usual

According to reports on June 21, data from MissFresh showed that during this year's 618, sales of summer-relieving products such as seasonal fruits, ice cream and alcohol on its platform grew rapidly, and the number of cooperation orders with JD Supermarket increased by more than twice as much as usual. It is reported that this year, 618, MissFresh launched the "Mid-Year Cool Ceremony" special topic, focusing on various types of cooling and cooling ingredients, and the most prominent sales increase are all seasonal fruits and melons. Data shows that on June 18, the sales of Kirin melons on the MissFresh platform doubled, and seasonal products such as bayberry, lychee and peach were even more popular. Among them, the sales of small white apricots produced in Kuqa, Xinjiang increased by nearly 5 times. (E-commerce News)

Cross-border newsletter

7. Ali International Station Summer Network Fair overseas buyers visit nearly 50,000 per day

On June 21, according to "Seller's Home", the Alibaba International Station Summer Network Fair launched its first week of the launch of nearly 50,000 overseas buyers' visits per day. Among them, the first large-scale new product launch conference has increased by more than 4 times the number of overseas viewings in a single session. Relevant industry insiders said, "Unlike ordinary domestic consumer-oriented live broadcasts, the merchant live broadcasts on Alibaba International are directly targeting overseas B-type buyers, such as corporate procurement and professional buyers. These professional buyers are more accurate and valuable inquiry. The orders placed may allow factories to work for several months or even half a year." (E-commerce News)

8. Amazon: EU digital skills still need to be promoted

June 21 news, according to Reuters, a report commissioned by Amazon's strategic consulting firm Public First pointed out that if the EU does not focus on closing the skills gap, the EU's goal of "a decade of digitalization" may be delayed by ten years. It is reported that last year, the European Commission proposed the "Digital Vision 2030" to achieve the digital transformation of the EU's social and economic system, so that 80% of the region's population masters basic digital skills, 5G networks are everywhere, provide comprehensive online public services, and allow 75% of EU companies to use cloud services. (E-commerce News)

9. Shopee changes the return process of the mall seller

According to June 21, today, Shopee officially issued an announcement stating that it is expected that starting from the return refund application generated on June 23, 2022, the reasons for the return/refund application received by mall sellers are not only "not received", but other returns/refund applications follow the following thresholds, that is, they are consistent with the return/refund application thresholds for non-mall sellers. It is worth mentioning that Shopee also issued an announcement today stating that the Mexican site has opened the Lianlian Pay International Advertising Money Recharge Portal, and users can use it through the WeShuYun web version → select Lianlian Pay for use. (E-commerce News)

10. During the 618 period, the total transaction volume of cross-border e-commerce in Tianjin Port Free Trade Zone reached 350 million.

On June 21, according to the official account of "Tianjin Port Free Trade Zone Tianjin Airport Economic Zone", the total number of cross-border e-commerce orders in Tianjin Port Free Trade Zone this year reached 2.02 million orders, with a total transaction volume of 350 million yuan, of which the total number of orders on the day of 618 reached 248,500 orders and a transaction volume of 48.31 million yuan. According to Wang Zhikui, head of Tianjin Xinsheng supply chain, this year's JD 618 promotion time will be preheated and pre-sales since May 20, and will officially enter the promotion season on June 1, and reach the peak period of order volume on June 18. During the 618 period, the total order volume reached more than 1 million orders. (E-commerce News)