With the rapid development of mobile Internet, the traffic on mobile terminals is increasing. So for Taobao operations, we cannot just do mobile terminal operations, and in fact, the computer terminal cannot be ignored. If you think that Taobao computer and mobile terminals are operated in the same way, that is a big mistake.
The differences between Taobao computer and mobile store operations:
Difference 1: Ranking
The rankings of babies on both ends are different. When you drive a direct train on the PC side, because the display page contains a wide range, the display locations are more than Taobao. When you drive a direct train on the direct train on the mobile phone, although there are fewer display locations, the traffic is relatively concentrated, so the rankings of babies are naturally different.
Difference 2: Transformation form
I wonder if e-commerce sellers have found that buyers who place orders on Taobao usually place orders directly and don’t spend too much time consulting? This is another difference from the PC side. PC-side customers usually have to talk to customer service for a long time before placing an order, so the production of baby details pages requires more careful layout design and highlighting the selling points.

Difference 3: Keywords
Keywords are the key factor in determining baby rankings, but you see some keywords on the PC side have high weight, but it may not be necessary when you go to the mobile side. This is mainly aimed at Taobao.
Difference 4: Visitor time
Nowadays, buyers use their little time to visit Taobao, so there is a difference in visitor time between the two. Because Taobao is mobile, there is no limit on access time, buyers will place orders in the early morning; while there are few buyers on the early morning of computers. Therefore, the seller should adjust the store's operating time according to actual conditions.
Difference 5: What is the click rate
The click rate of the PC and mobile Taobao is one of the biggest differences between the two. Usually, the click rate of the mobile Taobao is several times higher than that of the PC. This is because the display of the baby on mobile Taobao will be more concentrated, and the interface of the PC side is not only the baby, but also other things. The products are easily ignored by buyers, so the click rate will be relatively low.
Difference 6: Store decoration
The store decoration of Taobao is controlled by the size of the mobile phone screen, so the store decoration must not be able to directly bring pictures, posters, etc. on the PC side. This will cause the pictures to be unclear due to compression and deformation, which will affect the buyer's experience. The store decoration pictures of the two are different and should be made separately.
Therefore, when operating a store, you must remember to operate it separately from Taobao and PC, because the focus of both is different. Which end of the key operation needs to be selected in all aspects, so that the store operation can achieve greater results.
If you don’t know how to operate in Taobao operations, then you can choose to join our Laogao E-commerce Club . We will take you to interpret Taobao operation rules and take you to do a good job in e-commerce operations.