Evening news: Taobao Live announced the "Go Home Plan": the highest reward for merchant anchors is 300,000 PV traffic; JD launches the "Warm Shopkeeper" service label to measure the level of merchant consulting services; Douyin e-commerce has added SIANSING brand control to prohibit merchants from entering and adding products; TikTok Shop releases the Southeast Asia 99 promotion report: GMV growth rate reaches 156%; Shein plans to add 2 US distribution centers...
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E-commerce newsletter
1. Taobao Live Announces "Go Home Plan": The highest reward for merchant anchors 300,000 PV traffic
According to September 16, Taobao Live recently released the "2022 Taobao Live Home Plan", with the purpose of encouraging merchant anchors to return to Taobao Live, and will provide traffic support rewards to merchant anchors. Specifically, the plan uses more than 20 industry resources such as Tmall Auto, Taobao foodies, Tmall Clothing, iFashion, Tmall Health, Tmall toys and trendy toys, Tmall pets, Tmall medical beauty, Tmall International, Tmall beauty, Tmall beauty, Tmall sports and outdoor, etc. to summon merchants and anchors from all industries and categories to return to the Taobao live broadcast platform, and continue to obtain explosion and growth of live broadcast fields within Taobao, and achieve long-term and stable operations. It is reported that the "2022 Taobao Live Home Plan" has prepared large traffic support rewards for anchors and merchants who have returned to Taobao to start broadcasting. The first game can receive a maximum of 300,000 PV traffic reward. At the same time, from the 99th promotion to Double 11, anchors and merchants who continue to participate in the "2022 Taobao Live Home Plan" will receive traffic rewards of different levels of magnitude at each stage. (Yibang Power)
2. JD.com launches the "Warm Shopkeeper" service label to measure the level of merchant consulting services
On September 16, JD.com Merchant Center announced that the "Warm Shopkeeper" service label will be launched. JD POP merchants must also meet the following requirements: store star rating ≥4, Dongdong’s first 30-second response rate ≥80%, Dongdong’s satisfaction (evaluation volume) > 80%, and evaluation volume ≥5, and you can obtain the “Warm Shopkeeper” service label. JD.com will authenticate merchant Dongdong service capabilities on the 7th of each month, and the validity period after certification will be until the day before the next month's certification date. At present, the "Warm Shopkeeper" service label is in the trial operation period, and all rights and interests are still being launched one after another. It is expected that the exclusive consultation atmosphere will be launched by the end of September. (E-commerce News)
3. Meituan Delivery and Kuaishou explore "live broadcast jobs" to release tens of thousands of jobs
On September 16, the official Weibo of "Meituan Rider" announced today that Meituan Delivery will work with Kuaishou to "Quick Recruitment" to further explore digital "live broadcast jobs", and work with Meituan Delivery partners to release tens of thousands of jobs at one time, and "face-to-face" real-time answers, allowing riders who want to join Meituan Delivery to quickly find positions that suit their positioning, and "one-click direct access" application channel. The official account of Meituan Rider Recruitment was officially launched on the Kuaishou "Quick Recruitment" platform. (E-commerce News)
4. JD.com launches the 2022 11.11 promotion project
On September 16, JD.com announced that the Donglian plan to promote the 2022 November 11 promotion project has officially started. JD.com provides resources and rights to self-operated brands, suppliers and third-party merchants to feed back the brand’s off-site self-procurement, its own product promotion media, and online traffic resources to participate in the Donglian plan, helping the brand to grow traffic and sales during the promotion period. The East Lian Plan’s extraterritorial drainage incentive policy activity is from October 15 to November 15, 2022. Participating brand merchants must register through the traffic gathering platform. If you do not register, you cannot get rewards. After registration, you will participate in the reward statistics. The registration time is until November 4, 2022 23:59:59. (E-commerce News)
5. Douyin e-commerce has added SIANSING brand control prohibits merchants from entering and adding new products
According to September 16, Douyin e-commerce recently issued an announcement on brand control of "SIANSING" and "Hizasen". The announcement stated that the following brands have a large number of consumer counterfeit goods reports and after-sales complaints that affect consumers' shopping experience. In order to protect consumers' rights and interests, the platform evaluates that the control category will be suspended from September 15, 2022 to the entry of new brands and new brand products of existing merchants. The platform reminds merchants to conduct self-inspection and rectification in a timely manner. After the announcement period, the platform will ban existing products under the controlled categories and clear relevant stores. The specific recovery time shall be subject to the platform notification. (Yibang Power)
Internet news
6. Gaode Map launched the "Gaode Treat" section to encourage users to share real reviews
On September 16, Gaode Map recently officially launched the exclusive comment section "Gaide Guest" in five cities including Beijing, Shanghai, Hangzhou, Guangzhou and Wuhan. Starting from now on, users can become Gaode masters and get 20 master cards by simply posting two high-quality comments after real experience on Gaode Map. The exclusive rights of "Gaode Invitation" launched this time cover food, attractions, leisure and entertainment, beauty and other categories. Equity activities are updated once every 2 weeks, making it convenient for users to choose the 1 cent free rights around them. It is understood that before the "Gaode Treatment" equity section was officially launched, it had been piloted in Beijing for more than 4 months. (E-commerce News)
7. Fliggy launches "worry-free refund" for National Day train tickets, with train ticket bookings increasing by 50% month-on-month in the past week
According to September 16, the National Day holiday is approaching. Fliggy data shows that the number of train ticket bookings in the past week has increased by nearly 50% month-on-month compared with the previous week. According to the official website of 12306, the current pre-sale period for railway passenger tickets is 15 days, and tickets on the first day of the National Day holiday can be booked from September 17. Recently, Fliggy launched a worry-free refund service for train tickets during the National Day holiday. After receiving the "National Day Train Ticket Worry-free Refund Coupon" on the event page, consumers will refund the ticket 24 hours before the departure time and receive a cash red envelope equivalent to the refund fee, with a maximum subsidy of 100 yuan. It is reported that the "National Day Train Ticket Worry-free Refund Qualification Coupon" launched by Fliggy this time is unlimited, and everyone can receive and use it. (E-commerce News)
Cross-border newsletter
7. Cainiao added a "World Cup" logistics line: "Made in Yiwu" will go directly to the Middle East in 20 days
According to September 16, as the "Small Commodity Capital of the World", the "World Cup" surroundings such as football, flag strings, national flags, trumpets, trophys, medals, stickers sold in Yiwu account for 70% of the global market. In order to help Yiwu merchants catch the "last train" to the Middle East, today Cainiao announced the launch of the "World Cup" shipping dedicated line in Yiwu, allowing merchants to transport freight to fans in Qatar and even around the world before the game starts. Through this sea route, "Made in Yiwu" departs from Ningbo and Shanghai Port, and goes directly to Hamad Port in Qatar in 20 to 25 days. In addition, Cainiao also provides different route combinations to cover other parts of the Middle East.
"Since the land transportation will take more than a month after the arrival of sea transportation to Hong Kong, in order to catch up with the World Cup in November, merchants need to complete shipments in September." said the person in charge of Cainiao International's mainline. In order to speed up the logistics of "Yiwu Manufacturing", Cainiao has opened a "green channel" for cabin reservations for Yiwu merchants, booking 10 days in advance, and safe cabinets, without risk of cabinet transfer. In addition, the goods related to the "World Cup" can enjoy exclusive special discounts, reducing logistics costs for small and medium-sized merchants in Yiwu. At the same time, in order to help local small and medium-sized businesses seize the business opportunities of the "World Cup", Cainiao Yiwu Export Container Warehouse provides free door-to-door collection services to merchants shipped in the city. The cabinet loading operation is completed on average 3 days after entry. Cainiao's towing trucks arranged by Cainiao come directly to the warehouse to pick up the goods and transport them to the dock.
It is worth mentioning that Cainiao is also actively planning warehouse network layout in the Middle East. Cainiao Israel Distribution Center has further optimized the distribution link with address resolution and other digital logistics technologies. Each package only needs to be distributed once and can directly enter the terminal distribution link. It is estimated that the terminal distribution time of this line will be optimized by about 25%, and the entire link will be nearly 10%. In fact, the efficient cross-border logistics of the Riniu allows fans around the world to enjoy the atmosphere of the World Cup, and the surrounding products are continuously sent to all parts of the world from Yiwu. As of now, Cainiao has 6 major digital logistics hubs around the world, with 245 trunk charter flights per month and the top ten distribution centers in the world, radiating to markets such as Europe, Southeast Asia, South America, and the Middle East. (Yibang Power)
8. TikTok Shop releases the 99 Southeast Asia promotion report: GMV growth rate reaches 156%
The battle report shows that the total GMV of the 99 major promotions in Southeast Asia increased by 156%, the total live GPM increased by 130%, and the order volume increased by 128%. In cross-border business, the total GMV increased by 126%, the order volume increased by 125%, and the live broadcast exposed PV reached nearly 300 million. The above GPM refers to GMV per Mille, that is, the average GMV generated by PV exposed by thousands of shopping carts. During this big promotion, sales in the Malaysian market exceeded its peak for three consecutive days, and a group of dark horse merchants and experts appeared. Among them, the performance of the merchant Aolon store's major promotion increased by 300% in history. (E-commerce News)
9. Shein plans to add 2 US distribution centers
On September 16, media reported that Chinese fast fashion e-commerce retailer Shein plans to add two more distribution centers to its existing distribution centers in the United States to deliver products to American shoppers within three to four days. In April this year, Shein opened its first U.S. distribution center in Indiana and is currently expanding its area by 50%. George Chihao, president of Shein's U.S. operations, said the company plans to open a 1.8 million square foot distribution center in California in 2023 and then a third in the northeastern United States, but the specific date is uncertain. (E-commerce News)
10. eBay issues notice for protection of the normal shipment transaction due to the epidemic
On September 15, eBay announced today that recently, eBay learned that some sellers in Shenzhen, Chengdu, Chongqing, Shijiazhuang, Guangzhou Panyu District, Dalian and Jiangmen were unable to carry out business operations normally due to the impact of the epidemic, including normal delivery. The platform has decided to provide policy protection for transactions that have already been generated but cannot ship normally due to logistics obstructions, inadequate inventory or limited manpower. (E-commerce News)
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