Dry goods | Taobao operation direct promotion to create a single-season hot product

　　For novice sellers, the headache is that there is no traffic after the new product is launched and the store sales will not be improved. So what can be solved? It is the scope of Taobao operation. Today we will talk about a promotion method: direct train promotion. For sellers, direct train is a tool and means that can quickly blow up products. Of course, be careful when opening newbies/new stores/new products, the effect is not great. If used properly, it can prompt the sales of single products to explode rapidly. But if the operation is not done properly, it may be a waste of money.‍‍‍

　　Optimization of new store products keywords

　　All words to be optimized can be divided into three types: presentation problem, click-through rate problem, and conversion rate problem.

　　If there is no problem with the display index, it depends on whether our bid is enough. The bid level affects the ranking of the word.

　　For words with poor click-through rates, they should be divided into two categories.

　　For words with large display volume, appropriately reduce bids and display volume to increase click-through rate.

　　For words that are indeed small in appearance, if the word output is acceptable, continue to be placed, otherwise it will be deleted.

　　For words with poor conversion rates, they should also be divided into several situations.

　　For words that have no conversion at all, they need to be observed for another 3-7 days, and if they have not been converted, they need to be deleted.

　　For words with average conversion rates, adjust the bid level according to their respective budget affordability.

　　Different categories, operation details, execution conditions and other factors will affect the final delivery effect. The professional knowledge of the express train is not just one or two articles that you can explain clearly to you. We need to learn the promotion skills of the express train and constantly summarize the operating rules of Taobao. Only in this way can we truly make good use of the express train to create popular products.