How does the express train detonate search traffic in a short period of time?

　　Taobao people know that only when the store has traffic, sales can it be possible. So, how can we make the store have traffic? We know that Taobao now has a lot of traffic diversion activities, such as direct trains, drilling exhibitions, etc., and these all require money. However, the traffic brought by it cannot be underestimated.

　　How to do a direct train to avoid wasting money while igniting search traffic in the short term? As an old driver, let me introduce some points that you must pay attention to when driving through trains.

　　1. Keywords

　　2. Creative diagram click-through rate test

　　3. Bid

　　4. Place of delivery

　　5. Conversion rate

　　6. Quality points

　　The above six points are six aspects that must be taken into consideration. Now let me briefly explain them one by one.

　　Keywords: The direct train brings traffic through keywords, and the search channel also brings traffic through keywords. The weight of the direct train is also due to the increase in keyword weight. In the early stage, you choose accurate long-tail words. In the early stage, you just need to remember to choose long-tail words that suit your baby. The more attribute words, the more accurate it is.

　　Creative plan click-through rate test: Our creative plan of the express train must be different from others in order to make your products look different and attract others' attention. As long as you test your creative ideas with high click-through rates, delete all other creative ideas and do not leave them behind. If all the pictures of the postures and all the pictures of the postures are tested, and the click rate is still not reached, then give up this one, it won’t be smashed.

　　Bid: The unit price of keyword clicks should not be too high or too low in the early stage of word cultivation. We can also know the unit price of clicks in the industry in the past week through keyword query, and the unit price of this click is of course lower. You can use it to set the bid for keywords. When you first start raising words, it should be slightly higher than the average click unit price.

　　Placement: Some special areas need to be considered, such as the north and the south. We must make corresponding placement based on the local terrain, climate and local logistics. Take clothing as an example. The winter in the north is long and cold, while the winter in the south is short and hot, so it cannot be generalized. The delivery method must also be considered.

　　Quality score: Here we explain the quality score to people who don’t understand. The quality score is mainly used to measure the correlation between your keywords and baby promotion information and Taobao user search intentions. This is a relative value, and the quality score reflects the quality data of the express train.

　　If you want to do a good job of direct trains, it is not enough to be concerned about it. You cannot just burn money blindly. You must pay attention to skills and spend the least money to get well-known benefits. If you want to do it, do it well and don’t spend money in vain.

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