Morning News: Taobao Live 2.0's "New Content Era" strategy was released; JD.com will highlight the short-title search display of product titles: unified filling to reduce merchants' workload; Pinduoduo's cross-border e-commerce platform Temu has been launched overseas to focus on cost-effectiveness; Amazon: Merchants can apply for "polite refunds" for buyers who leave critical comments; eBay has added seven new certification docking warehouses to help sellers expand their overseas warehouse business...
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E-commerce newsletter
1. Most popular Chinese stocks closed down on Thursday. Alibaba fell 1.78%.
According to news on September 2, most popular Chinese stocks closed down on Thursday. Among them, Youxian fell by more than 8%, Tuniu, Yixian E-commerce, etc. fell by more than 7%, Yunji, Youxin, etc. fell by more than 6%, Onion Group, etc. fell by more than 5%, Dada Group, Miniso, Huazhu Hotel Group, Monster Charging, etc. fell by more than 4%, Boss Direct Recruitment fell by about 2%, Alibaba and Luckin Coffee fell by more than 1%. At the same time, Dajian Cloud Stories rose by more than 61%, ZTO and others rose by more than 1%, and Pinduoduo and Baidu rose slightly. (E-commerce News)
2. Taobao Live 2.0 "New Content Era" strategy released
On September 1, the 2022 Taobao Live Ceremony was held in Hangzhou, and the Taobao Live 2.0 "New Content Era" strategy was officially released. It is understood that this is the first time that Taobao and Tmall have disclosed the specific implementation path of Taobao and Tmall's content-based content development to the public after it proposed the "from transaction to consumption" strategy. Taobao Live has also released four anchor policies, including the new navigation plan, the Light Attractor Alliance, the Super New Care Plan, and the Source Plan, which will support the double transactions of 2,000 accounts, the annual transactions of 5,000 store broadcasts exceed 10 million, cultivate 100 content accounts with more than one million fans, and incubate 500 benchmark accounts with more than ten million annual transactions in the industrial belt. (E-commerce News)
3. JD.com will highlight the short product title search display: unified filling in to reduce the workload of merchants
On September 1, the JD Mai Merchant Center announced that due to the current surge in the number of products, the product information error rate also increased when merchants uploaded products. JD.com will highlight the display of short titles in the search field to reduce the workload of filling out reports for merchants. JD.com will use the information in the long title of the product to generate short titles from the algorithm. The system will cover the currently unfilled SKUs and fill in them in a unified manner. At the same time, in order to verify the accuracy and protect the rights and interests of merchants, all cooperative merchants need to check whether the short title of the whole store’s product is correct and make timely rectifications to avoid affecting the display of the product on the search result page (short titles do not affect the search recall sorting logic). It is reported that the merchant’s own backend modification time is before September 9, 2022, and the system filling coverage time is after September 10, 2022; the affected categories include mobile phones, computer offices, household appliances, clothing and underwear, beauty and skin care, food and beverages, etc. (Yibang Power)
Internet news
4. Ctrip released the 919 TOP list of goods
According to September 2, since the launch of the "Ctrip 919" Travel and Stocking Festival has organized more than 100 leading merchants in the industry and carried out large-scale promotion through various methods such as brand communication, expert cooperation, SNS community, and enterprise WeChat operations. At present, the "Ctrip 919" activity has completed the first half of the journey. In addition to continuing to make efforts in high-frequency and high-traffic own communities, Qiwei and other channels, Ctrip has also sorted out the situation of experts in selling goods and released the top 20 rankings of the official accounts selling goods in the first half of 919. (E-commerce News)
5. China Post officially launches the "919 E-commerce Festival"
On September 1, the 6th China Post "919 E-commerce Festival" was launched in Beijing today. Liu Aili, Secretary of the Party Committee and Chairman of China Post Group Co., Ltd., attended and delivered a speech. Dai Yingjun, member of the Party Leadership Group and Deputy Director of the State Post Bureau, attended the launching ceremony. According to reports, this year's "919 E-commerce Festival", China Post launched ten major activities including the "10,000-stop plan" for rural revitalization, the "100-100-Brand" special offer, and the "100-100-group bid" for community group purchases, to help farmers create profits and increase income, improve rural consumption quality, and prosper and develop agriculture, comprehensively build a new postal rural e-commerce ecosystem, and inject new vitality into rural revitalization. (E-commerce News)
Cross-border information
6. Amazon: Merchants can apply for "polite refunds" for buyers who leave critical comments
According to September 1st, Amazon recently released an announcement. The announcement stated that brand owners can contact buyers who leave critical comments on their products to apply for non-return refunds, or directly support them through the Buyer Reviews feature on the seller’s platform. Brand owners can view buyer reviews under the Brand tab of the Seller Platform. It is reported that the "Buyer Review" feature was launched in June last year. In this feature, Amazon allows sellers to contact buyers who have negative reviews for the first time. After contacting the buyer, Amazon provides sellers with two options: one is to make a reasonable explanation of the negative reviews, and the other is to provide a full refund or exchange in exchange for customers' understanding and ultimately modify the review. This month, Amazon has added the option of "polite refund" (no return refund) on the basis of this. (AMZ123)
7. Temu, a cross-border e-commerce platform in Pinduoduo, has been launched overseas to focus on cost-effectiveness.
According to September 1st, Xinyan Finance exclusively learned that on September 1st, Beijing time, the Temu Shopping website, a cross-border e-commerce platform under Pinduoduo, was launched overseas. According to reports, Temu's logo is mainly icons with short skirts, Trojans, high heels and luggage, and the letter "TEMU" is below. According to Xinyan Finance, there is almost no difference in the functional design of Temu's website and APP. Judging from the website page, what is quite similar between Temu and SheIn is that the "20%" discount on the homepage is very obvious. It is reported that Temu focuses on cost-effectiveness, and the prices of summer women's clothing are mostly below US$20. (E-commerce News)
8. African e-commerce giant Jumia will launch drone delivery
According to September 2, in addition to Amazon and Walmart, another e-commerce giant has entered the drone delivery market. African e-commerce company Jumia announced a partnership with US drone company Zipline to use drones to deliver goods to customers in remote and rural areas. (E-commerce News)
9. Tmall International cooperates with China Over-the-counter Drug Association to promote the development of cross-border medicine
At the meeting, Tmall International and the China Over-the-counter Drug Association officially signed a framework cooperation plan, leveraging their professional capabilities and resource advantages in their respective fields to jointly promote the healthy and high-quality development of over-the-counter drugs in China's cross-border e-commerce market. It is reported that in the past two years, Tmall International has grown up with many brands with annual sales of over 100 million and over 5 million. (E-commerce News)
10. eBay adds seven new certification docking warehouses to help sellers expand their overseas warehouse business
On September 1, eBay issued an announcement stating that in order to help sellers expand their overseas warehouse business, after layered selection and assessment, eBay has added Wanyitong Canadian warehouse, barn Canadian warehouse, delivery of four-party Canadian warehouse/French warehouse, China Post French warehouse/Italian warehouse, and exporting easy Australian warehouse is an eBay certified docking warehouse. As of September 1, 2022, eBay has awarded the eBay certification docking warehouse title to 30 overseas warehousing service providers. (E-commerce News)
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