#Laogao E-commerce News# [E-commerce Evening News on February 27] JD.com: Establish a user operation center to achieve "quality growth"; Tmall International plans to expand the number of imported goods to one million, post-95s, saying that it is the main consumer force; Mogujie has issued new regulations on "store logo quality"; Suning says that there is no capital consideration for the acquisition of Wanda Department Store; "Daily Pinpin" of the social group buying e-commerce platform under MissFresh postponed the public beta...
E-commerce newsletter
1. JD.com: Establish a user operation center to achieve "quality growth"
At the Partner Conference of the Consumer Products Division of JD Retail Sub-Group (formerly JD Mall), Xu Lei, CEO of Retail Sub-Group, said that quality growth should be durable, profitable and sustainable. Feng Yi, president of the Consumer Products Division, said that JD Consumer Products Division has established a new user operation center project. The main function of this project is to structure the accumulated massive user data, and then classify and sort out the main contacts of users, realize the visualization of user characteristics and finally achieve the user reaching the entire domain. (interface)
2. Tmall International plans to expand the number of imported goods to one million and post-95 people are the main consumer force
On February 27, Tmall International released a plan to expand the capacity of imported goods: the number of cross-border goods will be expanded to more than 1 million in 2019. Tmall said, "Big data shows that consumers' demand for purchasing imported goods is becoming more and more diverse, especially the younger generation represented by post-95s has become the main force of cross-border consumption, showing a new trend of diversified consumption." (China.com)
3. Mogujie has issued new regulations on the quality of "store logos"
On February 27, Mogujie recently launched the "Shop Identification Mark Quality Management Rules", which will officially take effect on February 28, 2019. It is understood that the first phase will be the first to supervise 4-5-star merchants and will have a 15-day rectification period. Stores entering the supervision scope will inform merchants through notification centers and multiple channels. The rectification phase is divided into rectification period, verification period, incentive period and processing period. 4-5-star merchants need to make rectifications based on the "Explanation of Standards for Various Targets and Signs".
7 days later, the quality inspection center will conduct targeted quality inspection verification results on the store. For merchants that have completed rectification, the platform will give away coupons without thresholds. At the same time, the 10 "specified stores" that have completed rectification first have the opportunity to "recommended a product and send sample clothes for [Fashion Quality Selection] event to select the products; and merchants whose rectification results are unqualified will drop to 3 stars in the same month or next month (the product on-the-shelf limit is 400), and they will be restricted to participating in any official resource activities for 7 days. (Yibang Power)
4. Suning says there is no capital consideration for the acquisition of Wanda Department Store
Regarding the acquisition of Wanda Department Store, Gong Zhenyu, president of Suning Fashion Department Store Group, responded that the acquisition of Wanda Department Store is a puzzle for Suning to create an important sector for all scenarios and categories. There is no capital level consideration and is completely an arrangement that meets the development needs of the entire group. (Tencent First-line)
5. "Daily Pinpin" social group buying e-commerce platform under MissFresh postponed public beta
"Daily Pinpin", a social group group e-commerce platform under Youxian, issued an announcement stating that "because users' participation in Daily Pinpin far exceeds the estimate, there were problems such as download restrictions, unsuccessful registration, and unstable sharing functions that seriously affected customer experience on the day the internal test was launched. The official public beta time will be slightly delayed. After the internal test, all functions of Daily Pinpin App and Mini Program were suspended, and paid orders will be shipped normally." (36Kr)
Internet news
6. Ele.me’s reputation: It plans to recruit 5,000 new employees in 2019
Wang Lei, partner of Alibaba Group, president of Alibaba Local Life Services and CEO of Ele.me, said that Ele.me's reputation plan to recruit more than 5,000 new employees in 2019. It is reported that in the past three months alone, Ele.me has recruited more than 2,000 new employees, and its reputation has increased by more than 4,000 urban business teams. The number of merchant digital terminal laying teams has increased by nearly 10 times in three months. Among them, more than 30% of employees are employed in third- and fourth-tier cities. (Global Network Technology)
7. Panda Live sued Douyu in court, because the reason may be an unfair competition dispute
According to Tianyan Check data, the main panda live broadcast company Shanghai Panda Interactive Entertainment Culture Co., Ltd. sued Wuhan Douyu Network Technology Co., Ltd. in court. The cause of the case was an unfair competition dispute, and the trial date was March 18, 2019. The reason may be a dispute between internet celebrity anchors. Panda Live has had legal lawsuits with Douyu Company due to contract disputes. (36Kr)
8. Pepsi launches a new round of layoffs, promising to pay millions of dollars in severance fees
PepsiCo recently confirmed a layoff plan as part of its massive restructuring that took four years. The company promises to pay millions of dollars in severance payments. In mid-February, employees at PepsiCo's Texas office and its New York headquarters were notified of layoffs, according to two laid off employees. It is not clear how many teams or individuals will be affected. Pepsi declined to comment on the layoffs, but the company estimates that the 2019 layoff plan is expected to cost millions of dollars. (interface)
Cross-border newsletter
9. India releases draft e-commerce rules, Amazon and others may face challenges
According to reports on February 27, as India increases its supervision of the e-commerce field, the challenges facing foreign retail companies such as Amazon and Walmart are gradually increasing. Following the formal introduction of new e-commerce regulations in December last year, India recently proposed a draft policy for foreign e-commerce companies. It is understood that India's newly released draft mainly includes multiple aspects such as improving privacy protection, data localization and combating counterfeit products. According to the draft, foreign e-commerce companies need to store data locally and establish data centers and service facilities in the country. Policymakers said in the draft, "India's data should be used for national development. Indian citizens and businesses should gain economic benefits from the monetization of data." (E-commerce News)
10. FTC sued "Water Army": It is the first lawsuit against Amazon's false comments
According to The Verge, the Federal Trade Commission (FTC) announced Tuesday evening local time that the agency successfully filed a lawsuit for the first time for untrue publicity of online products using paid fake Amazon reviews. It is reported that Linxon has hired a third-party website to write Amazon's five-star praise for a weight loss supplement. The supplement is from Indonesia and claims to help with weight loss, but can actually lead to acute liver failure. (Sina Technology)
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