How to optimize store traffic and improve store conversion rate before Double 12

　　More than half a month has passed since Double Eleven, and it is now the end of the month. The Double Twelve sale is about to usher in. The second half of the year can be said to be the busiest time for merchants. We also believe that under the grand occasion of these two major e-commerce festivals, everyone’s efforts will not be in vain. Next, we must roll up our sleeves and prepare for Double 12. When the store conversion rate is not high, what should we do to optimize and improve the conversion rate?

　　How to improve store conversion rate on Double 12?

　　Many novice merchants always ask after Double 11: Why does traffic plummet after the big promotion and conversions are not good? What the editor wants to tell you is that this is a normal phenomenon, which we can call the fatigue period after the big promotion. Therefore, during this period, we need to pay attention to "how to reduce the traffic." Traffic is our focus, and we will consider conversion when we have traffic.

　　It's Double 12 soon. When considering traffic optimization, we must also consider how the traffic brought in becomes an effective conversion rate. Many merchants often ask: Why does my store have traffic, but there is no conversion? For this question, we should first analyze traffic. How does traffic come about? We should have different optimization methods for different traffic channels. The following points are the points listed by the editor that can improve the optimization of Double 12 stores. Merchants will optimize based on these aspects.

　　1. Baby's pricing

　　When customers buy things, in addition to looking at the baby's pictures and details pages, they will definitely consider the price. After all, there are so many similar models on Taobao now. When setting prices, you must consider the precise crowd of the store. Then you can look at the prices of your friends, analyze them in combination with the market, and select the most suitable price. Another thing to consider is that the discount price after the new release must be considered in advance, be careful not to lose the book. Such examples often occur.

　　2. Store style and pictures

　　Nowadays, customers are pursuing appearance. If the store is messy and the pictures are ugly, I guarantee that the customer will exit immediately after clicking. Therefore, it is recommended that merchants find some good artwork to repair the pictures and decorate the store. What kind of positioning of the store should be optimized in combination with the corresponding population. For example, if the targeting group is young, you can choose simple and generous.

　　If the main picture is good, it can increase the click rate. Now you can upload the main picture video. It is recommended that you choose real-life pictures or videos, so that customers can see the baby clearly and intuitively and reduce errors.

　　The details page is the focus. For babies online, customers cannot carefully see the quality and color of the baby, so they will definitely go to the details page to learn about the product. So the description must be detailed and write down any shortcomings.

　　3. Evaluation

　　Evaluation management is also a key point in improving conversion rates. Editor: When I buy things on Taobao, I usually look at the main picture first. After selecting the baby you like, I will look at the baby's evaluation first. Let’s see the baby through the pictures of the buyer you have bought. Good reviews are important, and bad reviews are also important. Therefore, the store evaluation merchants should manage their business well.

　　In addition to these factors, customer service and related sales can also affect the conversion rate. There are many rules and many ways to play in the big promotion. When clarifying these rules, don’t forget the optimization of the store baby. Only when the traffic and conversion rate increase at the same time can you win during Double 12.