Laogao E-commerce Newsletter on August 24

　　#Laogao E-commerce Newsletter# [E-commerce Evening News on August 24] 1. 41 famous and high-quality brands in Zhejiang entered the "Quality Channel" of Tmall merchants, and new retail focused on supply-side reform; 2. Taobao Ai Shopping content direction was adjusted, and it was officially revised in mid-September; 3. Baidu Takeaway and Ele.me officially announced the merger today; 4. The three major operators fell collectively in Hong Kong, China Unicom plummeted by 5.33%; 5. A 10-year-old boy gave a female anchor nearly 6,000 yuan in 4 days.

　　1. 41 famous and high-quality brands in Zhejiang have entered the "Quality Channel" of Tmall merchants, and new retail is focusing on supply-side reform

　　On August 24, Alibaba and Zhejiang Provincial Quality Supervision Bureau held a press conference on product quality co-governance results in Hangzhou and launched the Tmall merchant "Quality Channel". At the meeting, Zhejiang Vice Governor Zhu Congjiu said that the "Quality Channel" is a concentrated display of Zhejiang manufacturing brands in the e-commerce field and the world, and promotes good Zhejiang enterprises, good products and good services to the whole country and even the whole world. At present, 41 famous and high-quality Zhejiang brands including Boss, Fangtai, Jindi, Shiyou, etc. have entered the "Quality Channel". (Source: Tianxia Online Business)

　　Comment: Product quality is the most important core and bottom line of new retail development.

　　2. Taobao Ai Shopping content direction will be adjusted, and will be officially revised in mid-September

　　On August 24, the recent direction of Ai Shopping content has been adjusted to: the celebrity short video platform, and then Ai Shopping promotion will focus on short videos, including in-depth content videos and product header videos. In mid-September, the Ai Shopping Front will officially revise the video to promote. During the transition period, in order to better improve the quantity and quality of Ai Shang celebrity video content, the waiter will provide special traffic support for the approved video content in the current channel, and collect the first-time video content that was reviewed last week one week; please post all the videos posted recently on the shelf to Ai Shang channel Taobao Ai Shang in-depth video requirements and rewards: Before September 15, each account that has settled in must complete 10 approved video content, and count the approved videos starting from August 1, and the content can be historical or new! (Source: Taobao Ai Shopping Official Forum)

　　Comment: Seller pay attention.

　　3. Baidu Takeaway and Ele.me officially announced the merger today

　　According to August 24, Baidu Takeaway will hold an internal meeting at 10:30 this morning. Ele.me founder and CEO Zhang Xuhao led several executives to participate. This meeting is a meeting between senior executives of Ele.me and Baidu Takeaway employees, and will announce the merger of Baidu Takeaway and Ele.me. The takeaway market will change from three parties to two heroes to compete for power. ? (Source: E-commerce News)

　　Comment: The two heroes are here to compete for the hegemony.

　　4. The three major operators fell collectively in Hong Kong and China Unicom plummeted by 5.33%.

　　According to news on August 24, the Hang Seng Index has maintained a slight fluctuation after opening low today, while the three major operators in Hong Kong, China Mobile, China Unicom and China Telecom all fell to varying degrees, among which China Unicom once plummeted by more than 5%. As of press time, China Mobile fell 1.77% to HK$80.700, China Unicom fell 5.33% to HK$10.660, and China Telecom fell 0.82% to HK$3.650. (Source: NetEase Technology)

　　Comment: China Unicom’s mixed reform is not an easy task.

　　5. A 10-year-old boy rewarded a female anchor for nearly 6,000 yuan in 4 days

　　On August 24, Ms. Pan's 10-year-old son Deng Deng loved singing and dancing, so she gave her phone to her son to play with. But when she was using the money, Ms. Pan found that her WeChat wallet was empty, and her son gave her nearly 6,000 yuan to the female online anchor. Ms. Pan and her husband did small business together and didn’t earn much, but she didn’t expect her child to be so ignorant. (Source: China Business Daily)

　　Comment: Excessive rewards must be solved, otherwise it will be a black spot.

　　6. In the second half of the decisive battle, Meituan Takeout sells market share data

　　On August 24, Meituan Takeout provided a report on the development of the takeout market in the first half of 2017 to Beijing Business Daily reporters today. Beijing Business Daily reporters noticed that the market share of takeaway in this set of data is intriguing. According to Trustdata data, Meituan Takeout led the market share (transaction volume) in China in the first half of 2017 with 45.2%, Ele.me ranked second with 36.4%, while Baidu Takeout was only 6.3%. If we look at this statistical result, after Ele.me and Baidu Takeaway acquisition, it will not have a big impact on Meituan Takeaway. (Source: Beijing Business Daily)

　　Comment: Sword and sword shadow.

　　7. Resist the invasion ofo, and the copycat Mobai appears on the streets of the United States

　　On August 24, in the face of the invasion of China's shared bicycles, Limebike, an American bicycle sharing company that replicates the Chinese company model, announced that it has entered seven cities and five universities. (Source: Internet)

　　Comment: Only with competition can you gain.

　　8. Third-party payment fined: Four institutions including Yilian Payment were fined 720,000 yuan

　　According to August 24, recently, four third-party payment institutions including Yilian Payment were punished for business violations. It can be seen that the central bank's supervision of third-party payment institutions is becoming increasingly tight. Among the four fines announced this time, Yilian Payment Institution was fined more than 600,000 yuan by the Guangzhou Branch of the People's Bank of China for violating the management regulations on bank card collection business. The other three third-party payment institutions were all fined 20,000 yuan, 60,000 yuan and 40,000 yuan respectively for violating payment business regulations. (Source: Beijing Business Daily)

　　Comment: With the rapid development of the third-party payment industry, chaos continues to emerge, and third-party payment has also become a key task for the central bank to supervise money laundering violations.

　　9. Baidu Takeaway Internal Email: Complementing the advantages with Ele.me

　　On August 24, Ele.me announced the merger of Baidu Takeaway. After the merger is completed, Baidu Takeaway becomes a wholly-owned subsidiary of Ele.me. Baidu Takeaway is still developing with an independent brand and operation system, and the personnel structure, including management, remains unchanged. After the news was announced, Baidu Takeaway sent an internal email. Baidu Takeaway said in an email that the two major platforms, Baidu Takeaway and Ele.me, complement each other's advantages and will fully integrate their respective advantageous resources in the fields of transactions, distribution, etc. Baidu and Alibaba will also give us all-round and greater support. (Source: Tencent Technology)

　　Comment: Jointly fight Meituan?

　　10. Vipshop accelerates the layout of logistics network to expand storage area

　　On August 24, Vipshop released its unaudited financial report for the second quarter of fiscal year 2017 ended June 30. According to the report, Vipshop's total net revenue in the second quarter was RMB 17.52 billion (approximately US$2.58 billion), an increase of 30.3% from RMB 13.44 billion in the same period last year, and the net profit attributable to the company's shareholders was RMB 386.5 million (approximately US$57 million), achieving profits for 19 consecutive quarters. Vipshop's layout of logistics business is reflected in this quarter's financial report. Vipshop's performance expenditure accounted for 9.4% of net revenue in the second quarter, up from 8.6% in the same period last year. Vipshop's performance fees have continued to increase over the past few quarters. (Source: Beijing News)

　　Comment: The business comparison channel is finally a competition of comprehensive strength.

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