How to achieve high sales without burning cars or brushing orders? You will understand after reading this!

    When opening a Taobao store, many sellers are sure to hope to get large sales with less money, but things often go against their expectations. So how can you exchange less spending for larger traffic? After reading this case, you should understand!

    The store sells iPhone cases, and the styles are very common on Taobao. The hot search terms for direct trains are very high when they are on the homepage. The natural search rankings must be at least 1,000 or more. This situation is actually the pain point of many stores with low unit prices. In terms of direct trains: most small and medium-sized sellers do not have the ability to burn too much, and it is difficult to achieve rapid results in the short term; in terms of order brushing: in the short term, sales volume is worth thousands of orders, which is no different from digging a grave. Such a store is in line with the method of promoting the cost after it is effective - Taoke promotion. After 20 days of data testing, the store product has increased from the sales volume of 5 on the 4th to the sales volume of 1221 on the 23rd through Taobao Kecan. How to do it specifically? Slide down!

    1. Current problems with the store:

    [Traffic shortage] The store only relies on natural traffic and does not conduct paid promotions.

    [High jump rate, short average stay time] In addition to the page design optimization, there are no obvious discount activities in the store, which cannot stimulate consumers to place orders and purchases. The conversion rate is also relatively low.

    The sales volume of store products is not high, and there are only 5 higher sales.

    2. The direct train is ineffective, and you are afraid of being checked if you brush orders.

    Nowadays, it is becoming increasingly difficult to make products with low customer unit prices. Judging from the backend of the express train, a popular word for a product needs to be on the homepage, and the bid is higher than the price of the product.

    Moreover, it is a very ignorant way to drive a direct train without basic sales.

    "If you don't have sales, just swipe it!" Many people still use the solid thinking of brushing orders without basic sales, but this short-term large-scale brushing of orders was very risky on Taobao in 2016, and it may be investigated every minute.

    3. The conversion of loss-making thinking into investment thinking is a breakthrough

    Consider losses as an investment, use Taobao customer promotion method to push up the product's sales at a price lower than the product cost, and the orders sold are real buyers. This way of quickly selling sales is safe.

    Moreover, Taobao customers only have commissions to get when the transaction is successful. As long as they can find a Taobao team with promotion resources, a high commission that both parties can accept is to increase a product to high sales in the short term.

    4. How to play Taoke? The following points you must understand

    1. How to find Taoke:

    Taoke's search method is not complicated. I want to promote >>>Taobaoke>>>Taobaoke Event Plaza (select the category of your product, commission ratio, and Taobaoke level from high to bottom to register for the event)

    After entering the event, you can get the contact information of Taoke in it. Generally, there will be a QQ account, QQ group number, and Wangwang number. You can contact Taoke through these contact information.

    2. What are the more commonly used promotion methods for Taobao agents now:

    Taoke has their promotion channels. The more commonly used promotion methods now are the promotion of QQ group coupons, coupon promotion on off-site platforms, content promotion on site, etc. After testing, the more Taobao promotions are now the promotion of QQ group coupons and the promotion of coupons on off-site platforms. Such promotions are relatively simple and effective.

    In other words, if you usually look for Taobao agents for product promotion now, in addition to considering the product setting commission, you also have to consider the coupon’s denomination.

    Coupons are generally set as product coupons to be promoted to Taobao agents (Ps. Although consumers are looking at the price of the product after the coupon, in terms of coupon settings, it is better to set a high-degree coupon, even if the price is increased and the coupon is set. Human nature-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

    3. What problems are encountered frequently in Taobao operation:

    Regarding commissions: commissions have to be evaluated based on your own product cost. Don’t think about making money in the early stage. You should think about “how to get a big return for a smaller investment”. You should convert the orders and drive a direct train to calculate the commission for Taobao. The commission for products with low unit prices can be higher. Basically, it is about how much investment is and how many orders can be issued. The order is still a real order. If you spend too much, it is safe.

    Regarding service fees: Some people say that if you want to use coupons, you have to ask clearly what the service fee is? When is the settlement time for the service fee? Generally, it is billed based on the number of coupons being used and used.

    Regarding price: Adjustments must be made based on the price of product coupons on the same platform. The price of the store products tested before was set at 9 yuan, and the effect was not obvious. There were only 32 orders on the first day, and the price of the product was 1.2 yuan the next day, and the number of transactions was 120 orders. The payment conversion rate can also reach 15.46%.

    5. While sales increase, product weight will increase

    【Product sales on August 4th】

    【Product sales on August 23】

    Some people may have questions, "The product is mainly attracted by paid traffic (Taobao customer). After a period of promotion, can the product's natural traffic increase?"

    After 20 days of testing, the main traffic entrance comes from Taobao promotion, but from the trend of Taobao free traffic, it can be seen that the store’s Taobao free traffic is on the rise.

    【Flow entrance to the past 30 days】

    [Free traffic trend chart in Taobao in the past 30 days]

    On August 3, there were 38 visitors on the wireless side, 1 buyer placed an order, and the payment conversion rate was 2.63%. On August 22, there were 405 visitors to the wireless terminal.

    Therefore, while sales volume increases, the weight of the product will increase, and the natural traffic will also increase accordingly.

    6. Things to note and practical skills for Taoke

    1. High commission products must be purchased with limited purchases;

    2. Do not set the settings of high commissions in a general plan (or ordinary consumers can also get your high commissions). It should be set in a targeted plan. The registration requirements in the targeted plan must be asked to leave a QQ number or Wangwang number for convenience in future contact. For review, if you are afraid of troubles in operation, set up automatic review. If the quantity is not large, you can choose to manually review;

    3. Even if the coupon is received after the coupon is completed, it can continue to be used during the validity period. Therefore, the date of the coupon can be set longer than the date of Taobao customer event, so that consumers can continue to purchase with coupons after the event is over, and the visitor resources will not be wasted.

    4. Set a low commission on the store profits, and you can also use the product coupons promoted to Taobao. You must do a good job in the store profits and the shopping guide in customer service, so that the store will not say that it will only lose but not make any profit.

    5. Product page optimization and product SKU addition.

    7. After sales volume rises, what should be done for later maintenance?

    1. In the short term, Taoke's promotion must continue to maintain product sales;

    2. Store new profits, connect products with traffic diversions, and guide old customers to repurchase;

    3. Recommend products for traffic diversion in customer service;

    4. The direct train can start drainage;

    5. Pay attention to the conversion rate and jump rate of Taobao’s free traffic and optimize the product’s details page.

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