2016 "1212 Tmall Year-end Ceremony" Investment Rules

2016 "1212 Tmall Year-end Ceremony" Investment Rules

Activity rhythm

Merchant registration: November 21, 2016 10:00:00-November 23, 2016 09:29:59

Product registration: November 23, 2016 10:00:00-November 28, 2016 23:59:59

Activity warm-up: December 07, 2016 00:00:00-23:59:59 on December 11, 2016

Formal Events: December 12, 2016 00:00:00 - December 12, 2016 23:59:59

Financial support

To help Tmall merchants prepare for the "1212 Tmall Year-end Ceremony", Ant Merchants Bank launched the Tmall loan fund support policy as follows:

1. New customers who use Tmall loans for the first time enjoy the first free service fee for early payment service. The amount of the first early payment is capped at 50,000 yuan. Click here to check for details

2. Borrow and repay as soon as possible, interest first and principal, equal monthly amount, multiple repayment methods, flexible and convenient. Click here to view details

3. Exclusive discount plan for the big promotion stocking funds will be launched from December 1st to December 7th. Please log in to the merchant center during the event period and select "Taobao Loan" in the left navigation bar to view.

4. For more financial service products, please log in to Tmall Loan or click here to check it out.

Note: The above is not applicable to Tmall International Merchant

Investment requirements

1. Merchant access rules

   1. Meet the "Tmall Marketing Activities Benchmark Rules", please click here to check for details ; Tmall International merchants need to meet the "Tmall International Marketing Activities Benchmark Rules".

   2. Tmall will prioritize cooperation with merchants that can better serve consumers (optional conditions include but are not limited to brand awareness, event fit, consumer needs, store opening time, honest operation status, whether to provide freight insurance protection, etc.) based on the overall strategy of the event; the choice between Tmall and merchants is two-way, and either party has the right to decide independently whether to cooperate with the other party before a consensus is reached.

3. The merchant agrees that Tmall can adopt honest management and control (including but not limited to downgrade, warning, clearance, etc.) from time to time based on the overall management and maintenance of the 1212 brand. Merchants agree to abide by the investment rules of the "1212 Tmall Year-end Ceremony" and the various activities management rules formulated by Tmall based on the actual situation of 1212 in 2016. This is also a necessary condition for Tmall to choose merchants as 1212 partners.

2. Product price conditions

   1. Products participating in the 2016 "1212 Tmall Year-end Ceremony" must enter the price declaration system for declaration. The official product declaration time is: 10:00:00 on November 23, 2016-23:59:59 on November 28, 2016. If the declaration entrance expires, it will be closed.

2. The sales price of the official product event of participating in the 2016 "1212 Tmall Year-end Ceremony" must be less than or equal to the minimum real transaction price reached on the Tmall platform from 00:00:00 on November 12, 2016 to 23:59:59 on December 11, 2016, except for some categories (such as some beauty).

3. In order to ensure the fairness of the event, fulfill the product price commitment to consumers, and improve the shopping experience of consumers, the 15 days after the official event of the 2016 "1212 Tmall Year-end Ceremony" (00:00:00 on December 13, 2016 - 23:59:59 on December 27, 2016) is the price protection period for the "1212 Tmall Year-end Ceremony" event; during this period, the sales price of the event products that have participated in the 2016 "1212 Tmall Year-end Ceremony" event shall not be lower than the official event price, except for some categories* (see the explanation of the terms of these rules for details).

3. Free shipping requirements for merchants

(I) Merchants shall provide free shipping services for the event goods receiving place in mainland China (i.e., Hong Kong, Macao, Taiwan and overseas regions). Special provisions shall be made:

   1. Among the active products, the products under the category of floor/lifting and drying clothes rack, storage cabinet, bathtub/bathing bidet, foot bathtub/foot bathtub, beverages, dairy products, rice, cooking oil/flavored oil, bicycles, tricycles, children's electric vehicles, twisting cars, baby trolleys/walkers, children's room/tables/chairs/furniture, car seats, children's bed/crib/cradle/dining chairs, bed guardrails, and suitcases should support free shipping throughout the venue (except remote areas*, Hong Kong, Macao and Taiwan and overseas).

   2. Treadmills/large fitness equipment, treadmills/small and medium-sized fitness equipment, bicycles, electric vehicles/electric vehicles accessories, electronics/electricians, basic building materials, home decoration main materials, hardware/tools, tires, and wheels may not support free shipping, but logistics* services should be supported (except remote areas*, Hong Kong, Macao and Taiwan and overseas).

   3. Mobile phone number/package/value-added business, mobile/China Unicom/telecom recharge center, education and training, Tencent QQ area, online game point card, aquatic meat/fresh fruits and vegetables/delicious food, newspaper subscription, newspaper subscription, residential furniture, commercial/office furniture, decoration design/construction/supervising, whole house customization, large fish tank*, new car/second-hand cars, complete vehicles (dealers), motorcycle products may not support free shipping and logistics services. Among them, new/used cars, complete cars (dealers), and motorcycle products need to be picked up by consumers.

   4. Free shipping for a single order of Tmall Supermarket (except mass sales stores and electronic pickup coupons) is available for purchases of 88 yuan.

(II) In addition to the above provisions, other logistics services that merchants should provide are as follows:

1.    大鱼缸：提供20个城市“免费送货上门并安装”服务，20个城市：北京、上海、广州、深圳、杭州、福州、成都、天津、西安、南京、苏州、重庆、青岛、佛山、东莞、沈阳、无锡、济南、宁波、武汉。“免费送货上门并安装”服务包含长途运输（发货地到收货地级市）+同城配送（收货地级市的物流点到消费者指定地址）+安装（拆包、拼接安装等）。注：楼层<3楼以下或有电梯免费搬楼，其他另加100元。工具吊车等特殊情况另外按照实际收费。

2.     Home delivery and installation service rules (All the following merchant service requirements apply to Tmall home improvement merchants. Due to factors such as store service categories, other operation policies or foreign-related laws and regulations, the following rules do not apply to Tmall International, Tmall Overseas Self-operated, and Suning.com official flagship stores).

(1)   Furniture category:

1) Free shipping for the whole venue (except for remote areas, Hong Kong, Macao, Taiwan and overseas). Special products provide "delivery to home and install" services and "free to logistics points in prefecture-level cities". Consumers' self-pickup" services are as follows:

A.   “Specify Category” (https://maowo.tmall.com/discussion.htm?id=5927&circleId=22) The product is provided in 1800 districts and counties to deliver and install" (delivery and installation service area: https://maowo.tmall.com/discussion.htm?spm=a2227.7147689.0.0.6Ywb X6&id=80040&circleId=22) 500 districts and counties (https://maowo.tmall.com/discussion.htm?spm=a2227.7147689.0.0.6YwbX6&id=80040&circleId=22) provide "free delivery to home and installation" services, and other areas provide "free logistics points to prefecture-level cities," Consumers pick up their own way. (Except Hong Kong, Macao, Taiwan and overseas)

B.     "Furniture Large Furniture" products other than "Specified Category" (https://maowo.tmall.com/discussion.htm?id=5927&circleId=22) provide "free logistics points to prefecture-level cities, and self-pickup for consumers". (Except Hong Kong, Macao, Taiwan and overseas)

2) Consumer service guarantee:

A. If the merchant promises to provide "home delivery and installation" service:

If the merchant does not provide delivery and installation services, he or she must pay Tmall points from the Taobao account of the consumer who purchased the product at a stated discount of 300 yuan per order.

B. If the merchant fails to provide delivery and installation services on time, he or she must pay Tmall points from the Taobao account of the consumer who purchased the product at a stated discount of 50 yuan/order.

C. After the merchant pays the corresponding Tmall points to the consumer, the act of not providing delivery to the home and installing the service will no longer fall within the scope of the complaints that violate the commitments of general violations in the Tmall Rules.

"Home delivery and installation service standards" http://rule.tmall.com/tdetail-1287.htm

(2)   Building Materials

1) Free shipping for the whole venue (except for remote areas, Hong Kong, Macao and Taiwan and overseas). Special products provide "home delivery to home" services, "door installation" services, "home delivery to home and installation" services, and "free logistics points in prefecture-level cities, and self-pickup for consumers" services as follows:

A. Large items of bathroom supplies (bathroom furniture, toilets, shower rooms, bathtubs, wash basins, squat toilets, mop pools, urinals, etc.), and paint products are provided in 1,800 districts and counties (https://maowo.tmall.com/discussion.htm?spm=a2227.7147689.0.0.6YwbX6&id=80040&circleId=22) "Delivery Home Delivery" service, of which 500 districts and counties (https://maowo.tmall.com/discussion.htm?spm=a2227.7147689.0.0.6YwbX6&id=80040&circleId=22) provide "free home delivery" service, and other areas provide "free logistics points to prefecture-level cities, and consumers pick up" service. (Except Hong Kong, Macao, Taiwan and overseas)

B. Floor (solid wood floor, solid wood laminate floor, laminate floor) category products are divided into the following two situations:

a) The total purchase of a single store is greater than or equal to 25 square meters, and provides 1,800 districts and counties (https://maowo.tmall.com/discussion.htm?spm=a2227.7147689.0.0.6YwbX6&id=80040&circleId=22) "delivery to home delivery" service, of which 500 districts and counties (https://maowo.tmall.com/discussion.htm?spm=a2227.7147689.0.0.6YwbX6&id=80040&circleId=22) provides "free home delivery" service, and other areas provide "free logistics points to prefecture-level cities, and consumers pick up their own" service. (Except Hong Kong, Macao, Taiwan and overseas)

b) The total purchase of a single store is less than 25 square meters, providing 1,800 districts and counties (https://maowo.tmall.com/discussion.htm?spm=a2227.7147689.0.0.6YwbX6&id=80040&circleId=22) "delivery to household" service, and other areas provide "logistics points to prefecture-level cities, and consumers pick up" service. (Except Hong Kong, Macao, Taiwan and overseas)

C. Ceramic tile products are divided into the following two situations:

a) The total purchase price of a single store is greater than or equal to 4999 yuan, and provides 1,800 districts and counties (https://maowo.tmall.com/discussion.htm?spm=a2227.7147689.0.0.6YwbX6&id=80040&circleId=22) "delivery to home delivery" service, of which 500 districts and counties (https://maowo.tmall.com/discussion.htm?spm=a2227.7147689.0.0.6YwbX6&id=80040&circleId=22) provides "free delivery to home delivery" service, and other areas provide "free logistics points to prefecture-level cities, and consumers pick up" service. (Except Hong Kong, Macao, Taiwan and overseas)

b) The total price of a one-time purchase of a single store is less than 4,999 yuan, and provides 1,800 districts and counties (https://maowo.tmall.com/discussion.htm?spm=a2227.7147689.0.0.6YwbX6&id=80040&circleId=22) "Delivery to Home" service, and other areas provide "logistics points to prefecture-level cities, and consumers pick up" services. (Except Hong Kong, Macao, Taiwan and overseas)

D. The integrated ceiling category (plate-reducing module) is divided into the following two situations:

a) The total purchase of a single store is greater than or equal to 6 square meters at one time, and provides 1,800 districts and counties (https://maowo.tmall.com/discussion.htm?spm=a2227.7147689.0.0.6YwbX6&id=80040&a mp;circleId=22 ) "delivery to home delivery" service, of which 500 districts and counties (https://maowo.tmall.com/discussion.htm?spm=a2227.7147689.0.0.6YwbX6&id=80040&circleId=22 ) provides "free delivery to home delivery" service, and other areas provide "free logistics points to prefecture-level cities, and consumers pick up" service. (Except Hong Kong, Macao, Taiwan and overseas)

b) The total purchase of a single store is less than 6 square meters at one time, and provides "home delivery to home" service in 1,800 districts and counties (https://maowo.tmall.com/discussion.htm?spm=a2227.7147689.0.0.6YwbX6&id=80040&circleId=22) "delivery to home delivery" service, and other areas provide "logistics points to prefecture-level cities, and consumers pick up" service. (Except Hong Kong, Macao, Taiwan and overseas)

E. Designated categories for lamps, bathroom heaters, integrated ceilings, bathroom supplies, floors, wallpapers, and electronic door locks (see the designated categories) Provide door-to-door installation in 1,800 districts and counties across the country, among which 500 districts and counties provide "free door-to-door installation" services. The "free door-to-door installation" service may set certain threshold requirements for consumer shopping. For specific standards for free door-to-door installation in various categories, please refer to the "Door-to-door installation service standard". Designated categories for installation and free installation: https://maowo.tmall.com/discussion.htm?id=54922&circleId=22 1,800
paid and 500 free district and county links: https://maowo.tmall.com/discussion.htm?spm=a2227.7147689.0.0.6YwbX6&id=80040&circleId=22

F. Except for the above specified categories (https://maowo.tmall.com/discussion.htm? id=50342&circleId=22), other "home decoration main materials, basic building materials" categories and the product packaging volume is higher than 0.6 cubic meters or weight is greater than 20 kilograms. Provide "free logistics points to prefecture-level cities, self-pickup for consumers". (Except Hong Kong, Macao, Taiwan and overseas)

2) Consumer service guarantee:

A. If the merchant promises to provide "home delivery" or "door installation" services:

If the merchant does not provide delivery service, he or she must pay Tmall points from the Taobao account of the consumer when purchasing the product at a stated discount of 300 yuan per order.

B. If the merchant does not provide door-to-door installation services, he or she must pay Tmall points from the Taobao account of the consumer when purchasing the product at a stated discount of 100 yuan per order.

C. If the merchant fails to provide delivery service on time (i.e., if the delivery is not delivered to the household within 30 days from the date of delivery), he or she must pay Tmall points from the Taobao account of the consumer who purchased the product at a declared discount of 50 yuan/order.

D. If a merchant fails to provide door-to-door installation services on time (i.e., if the installation service provider fails to provide door-to-door service at the appointment time), he or she must make Tmall points compensate the consumer for the Taobao account of the purchase of the product at a discount of 50 yuan per order. After the merchant compensates the consumer for corresponding Tmall points, the above failure to perform the contract will no longer fall within the scope of complaints for violations of general violations in the "Tmall Rules".

"Home delivery service standards (building materials)" click here to view the details

"Door-to-door installation service standard" click here to view

The district and county details of building materials services "Home delivery to home" and "door installation" are click here to view

Special Note

(1) Large-scale building materials: All products displayed as "Yes" or "optional" under " Specified category" ( click here to check https://maowo.tmall.com/discussion.htm? id=50342&circleId=22) under "Must bind delivery to home" are large products, as well as products above 0.6 cubic meters or greater than 20 kilograms in the main materials of home decoration outside the specified category , and products above 0.6 cubic meters or greater than 20 kilograms in basic building materials, lamps and security categories.

(2) Free to the logistics point of prefecture-level city, consumer pickup: refers to the fee that includes the delivery of the merchant to the logistics pickup point of the prefecture-level city where the receiving place is confirmed by the consumer (the fee of the logistics point of the prefecture-level city to the local receiving place of the consumer must negotiate with the merchant). The consignee is responsible for carrying the goods from the logistics pickup point to the delivery address.

(3) Large furniture category: All the goods under "Specified category ( click here to query (https://maowo.tmall.com/discussion.htm?id=5927&circleId=22)" are large items, as well as residential furniture, commercial office/furniture categories other than " Specified category ", higher than 0.6 cubic meters or greater than 20 kilograms.

Three-year warranty service:

(1) In order to better protect consumers' rights and interests in home decoration shopping on Tmall, and considering the particularity of home decoration categories, Tmall requires all merchants who participate in the event to bind a three-year warranty service to ensure that the merchants' commitment to consumers are fulfilled. This is the specific requirement of Tmall for merchants in this category in 2016 Double 11;

(2) Details of designated categories for home improvement three-year warranty service: https://maowo.tmall.com/discussion.htm?spm=a2227.7147689.0.0.i2oh0c&id=41078&circleId=22

(3) To identify products containing the "three-year warranty" service, please refer to the product containing the "three-year warranty" in the "Service Commitment" page of the product description page. As shown in the figure below

(4) Consumer protection

If the merchant should provide but fail to provide and/or fail to provide three-year warranty services within the specified time, he or she must pay Tmall points from the Taobao account of the consumer when purchasing the product with the three-year warranty service at a stated discount of 15% of the actual transaction amount (the maximum amount shall not exceed 1,000 yuan). After the merchant pays Tmall points to the consumer, the product will no longer provide consumers with three-year warranty.

Click here to view service details

Damage protection service

(1) In order to better protect consumers' rights and interests in home improvement shopping on Tmall, all merchants who participate in the event must bind to damage protection services; details of designated categories for home improvement damage protection services:

(2) To identify products containing the "three-year warranty" service, please refer to the products containing the "three-year warranty" in the "Service Commitment" on the product description page. As shown in the figure below:

(3) Consumer protection

If the merchant should actually perform damage protection services, but fail to perform the service, after the consumer provides reasonable evidence, the merchant should make a full return and refund for the order; if the product is seriously damaged (including but not limited to large-scale fragmentation of the subject, large-scale deformation or breakage of the subject, etc.), the merchant should directly refund the consumer's operation for the order; the freight and other related expenses incurred by the return shall be borne by the merchant.

4. Merchant delivery requirements

1. For orders paid by buyers from 00:00:00 on December 12, 2016 to 23:59:59 on December 18, 2016, merchants (except virtual category*) must ship the goods before 23:59:59 on December 21, 2016 and hand over to the logistics company to pick up the parts, and ensure that the logistics status of the orders (packing, transit, delivery, signing, etc.) can be checked in the logistics company system at the latest before 23:59:59 on December 26, otherwise the shipment processing will be delayed in accordance with the "Tmall International Products" (Tmall International Rules in accordance with the "Tmall International Rules"). Tmall International products must ensure that the logistics status of the order (packing, transit, delivery, signing, etc.) can be checked in the logistics company system at the latest before 23:59:59 on December 26, otherwise it will be handled in accordance with the relevant rules for delayed shipment in Tmall International.

2. Buyer pays orders from 00:00:00 on December 12, 2016 to 23:59:59 on December 18, 2016, and special requirements for merchant shipment time:

1) Large items of furniture and building materials should be shipped within 20 days from the date of payment by the buyer.

2) The products that set the reservation delivery time in the product details page under customization, pre-sale, automobiles, motorcycles, and furniture and building materials shall be subject to the description of the product details page. The two parties shall negotiate with each other in other special circumstances.

3) Fresh food merchants can ship the goods before 23:59:59 on December 26, 2016 and can check one of the logistics status (packing, transit, delivery, signing, etc.).

3. Tmall International Double Twelve products support the "Global Bead" service. Click here to check the specific specifications .

V. Other investment requirements

 1. The event products that are successfully paid during the event support seven-day unreasonable return and exchange, except for some Tmall categories and Tmall International products ( click here to check the details of Tmall’s seven-day unreasonable return and exchange service );

The marked Tmall international product orders are supported for seven days to return with confidence.

2. Products participating in the 2016 "1212 Tmall Year-end Ceremony" can participate in Juhuasuan at the same time, but the price of the product for the formal event and Juhuasuan must be the same; if the two are inconsistent, the price will be forced to be changed to the minimum registration price at the same time; for products participating in Juhuasuan at the same time, merchants are asked to follow the Juhuasuan rules at the same time.

3. Products that are participating in Juhuasuan flash sale activities (such as theme groups/brand groups of 1 yuan special offer, etc.), cannot register for the 2016 "1212 Tmall Year-end Ceremony" event at the same time. Even if you register for the 2016 "1212 Tmall Year-end Ceremony" at the same time, the system will be cleared from the Tmall Investment Registration and will be removed from the "1212 Tmall Year-end Ceremony" event.

4. Products that are participating in Taobao’s official flash sale event cannot be registered for the 2016 “1212 Tmall Year-end Ceremony”.

5. In order to ensure that consumers can quickly receive event products during the event and improve merchant transaction efficiency, event products during the event do not support cash on delivery, so merchants are reminded to pay attention.

6. In order to improve the interaction between event merchants and consumers, merchants participating in the 2016 "1212 Tmall Year-end Ceremony" will add the product details page of the 2016 "1212 Tmall Year-end Ceremony" event venue entrance service to remind merchants to make reasonable layout of the page and improve consumers' shopping experience.

7. Tmall International merchants should also abide by other requirements of the Tmall International platform.

6. Explanation of nouns

 1. The lowest real transaction price: refers to the lowest price of real transactions of active products on the Tmall platform from 00:00:00 on November 12, 2016 to 23:59:59 on December 11, 2016 (except for gold coin price, store coupons, full points redemption, point-added purchase, flash sale, trial, brand member rights price, campus exclusive price, and corporate channel price).

(1) Campus exclusive price: Taobao users who have completed student certification (current junior college, undergraduate, graduate, and doctoral students, certification link: https://www.tmall.com/wh/tmall/tmall-3c/act/daxue) can enjoy preferential shopping for campus exclusive products.

(2) Enterprise purchase price: It is a price system dedicated to corporate customers during Tmall corporate purchases, and is only open to Tmall corporate buyer members who have been certified by the enterprise real name.

2. Some categories refer to: gold jewelry [gold jewelry (new), platinum/PT (new), K gold jewelry], digital home appliances (office equipment/consumables/related services, electronic dictionary/electronic books/cultural supplies, digital camera/SLR camera/camera, network equipment/network related, flash memory card/U disk/storage/mobile hard disk, computer hardware/monitor/monitor peripherals, MP3/MP4/iPod/recording pen, video games/accessories/games/strategy, DIY computers, brand desktop/brand all-in-one machine/server, smart devices, 3C digital accessories, laptops, tablet/MID, electronic components market, packaging), books and audio-visual (musical instruments/guitar/piano/accessories, books/magazine/newspapers, music/film/film/celebrity/audio-visual).

3. Remote areas: refers to Xinjiang, Inner Mongolia, Tibet, Gansu, Qinghai and Ningxia areas in mainland China.

4. Contract logistics: refers to the cost of shipping the goods from the merchant to the logistics pickup point of the prefecture-level city where the receipt is confirmed by the consumer (the cost of the prefecture-level city to the local logistics point of the buyer to receive goods must be negotiated by the merchant and the buyer). The consignee is responsible for carrying the goods from the logistics pickup point to the delivery address.

5. Large fish tank: a fish tank with a volume greater than 0.2 cubic meters or a weight of more than 40 kg.

6. Virtual category: refers to mobile phone number/package/value-added services, mobile/China Unicom/Telecom recharge center.

7. Virtual orders: Orders under the category "Cafeteria, Food, Shopping Coupons/Cakes and Breads, Localized Life Services, Supermarket Cards/Mall Shopping Cards, Mobile/University Unicom/Telecom Recharge Center, Mobile Number/Package/Value-added Business, Invincible Cards, Tencent QQ Zone, Online Game Equipment/Game Coins/Accounts/Agent Training, Online Game Point Cards, Photography/Video Services".

8. Tmall International Products: refers to the product details page with

The marked products are sold on Tmall international platform www.tmall.hk and are directly supplied from overseas. If Tmall International is in the future

If the logo is changed, it will be announced on Tmall or Tmall International Platform without separate notice.

9. Tmall International’s official website co-purchase: It is a cooperation between Tmall International and overseas brand official websites and overseas brand retail websites to provide Chinese consumers with the same price as overseas official websites; all goods are shipped overseas and provide domestic returns services.

Shop Instructions

1. During the 2016 "1212 Tmall Year-end Ceremony", merchants need to use the official visual elements provided by Tmall in accordance with the specifications. The usage scenarios include but are not limited to: stores, official Weibo, Wangwang avatar, offline stores, etc. (material templates and specifications Tmall will be released separately).

2. Merchants shall operate in good faith and compliantly in accordance with the law. If the merchant violates national laws and regulations, Tmall service agreement, Tmall rules, Tmall International Merchant Service Agreement (applicable to Tmall International Merchant), Tmall International Rules (applicable to Tmall International Merchant), this investment promotion rules, and other rules related to the 2016 "1212 Tmall Year-end Ceremony" that have been publicly valid, Tmall shall not be responsible for the activities costs and expenses that the merchant has paid due to violations of laws and breach of contract.

3. In order to improve shopping experience and traffic efficiency, the store page structure will be partially transformed during the event, including but not limited to adding new functional blocks such as interaction and traffic guidance. Tmall reminds event merchants to pay attention to relevant store renovations and make reasonable layouts in advance.

4. If the system performance degrades due to excessive traffic on the day of the event, Tmall will compress the product pictures to ensure smooth access.

5. Choosing to cooperate with merchants that can better serve consumers has always been the purpose of Tmall's 2016 "1212 Tmall Year-end Ceremony". In order to ensure that consumers enjoy real and effective discounts in the 2016 "1212 Tmall Year-end Ceremony", merchants who cooperate with Tmall should insist on providing consumers with more competitive event products (including styles, quality, prices, etc.). Since Tmall has invested a lot of manpower and material resources to create the "1212 Tmall Year-end Ceremony" event, merchants who have obtained cooperation opportunities have greatly improved brand exposure and transaction rates. Therefore, as a reciprocal condition for cooperation, if the event products provided by the merchant or the activity performance of the merchant is not competitive, Tmall has the right to suspend and/or terminate the merchants' continued participation in this event.

6. The comprehensive performance of the merchant during this event will be one of the important reference items for whether to cooperate with the merchant in subsequent Tmall large-scale marketing activities.

7. If a merchant has problems with integrity management such as false transactions in the marketing activities organized by Tmall, he will not be able to participate in the event; if a merchant who successfully participates in the event has problems with integrity management such as false transactions, or any other acts that harm consumers' rights and interests, Tmall has the right to suspend and/or terminate the merchant's continued participation in this event, and the merchant will not be able to participate in the major marketing activities organized by Tmall next time.

This article comes from Taobao customer service Taobao

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