#Laogao E-commerce Newsletter# [E-commerce Morning News on August 6]

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on August 6] Alibaba Auto Consumption Festival: More than 30 auto companies issued subsidies on Tmall, and 2 million people received them; young people became the new force in foreign liquor consumption, and Tmall International foreign liquor sales increased by 220% in the first half of the year; Danniao Logistics changed its name to Cainiao Direct Delivery and made efforts in same-city delivery; Ctrip launched the "Cheng Invite Travel and Carrying" plan: open 17 production lines and supply chains; Facebook launched the short video application Reels, which is highly similar to TikTok...

　　E-commerce newsletter

　　1. Alibaba Auto Consumption Festival: More than 30 auto companies have issued subsidies on Tmall, and 2 million people have received them.

　　On August 5, the first Alibaba Auto Consumption Festival started a week. More than 30 car companies including Volkswagen, Buick, Cadillac issued car purchase subsidies on Tmall, which can be used by users when purchasing cars online. As of August 4, nearly 2 million people received subsidies.

　　FAW-Volkswagen, SAIC-GM Buick, Great Wall Motors, SAIC-GM Chevrolet and GAC Honda became the top 5 brands most popular among consumers in the first week of this automobile festival. (Yio Auto)

　　2. Young people have become the new force in foreign liquor consumption, and Tmall International foreign liquor sales increased by 220% in the first half of the year

　　According to Tmall International data, from January to July this year, foreign wine sales increased by 220% year-on-year, among which sake, lijiao, brandy and whiskey were sold, with growth of 470%, 430%, 220% and 110% respectively.

　　Young people have become the new force in the consumption of foreign wine. On Tmall International, nearly half of the 18-29-year-olds buy foreign wine, while only 29% buy wine. The growth rate of female consumers who buy foreign wine is as high as 353%, far exceeding that of men. (Europe)

　　3. Suning Finance and Jiangsu Mobile launch inclusive financial cooperation, benefiting more than 60 million users

　　Today, Suning Finance and China Mobile Jiangsu Branch launched a comprehensive cooperation to provide inclusive financial services to more than 60 million Jiangsu Mobile users. In the future, the two sides will continue to leverage their respective resources and technological advantages, cooperate in in-depth areas such as scenario services, financial technology, and customer value improvement, practice inclusive finance, and help economic recovery. (36Kr)

　　4. L'Oreal's sales in the first half of the year reached 13.07 billion euros and increased by 64.6% in the e-commerce field

　　According to August 5, L'Oreal Group recently released its performance report for the first half of 2020. Data showed that the group's sales in the first half of the year reached 13.07 billion euros, a year-on-year decrease of 11.7%; the operating profit margin was 18%, which was basically the same as last year; among which, sales in China were better than markets in other regions, with sales increasing by 17.5%. Online channels, L'Oreal's growth rate in the e-commerce field reached 64.6% in the first half of this year, especially in the second quarter, its online sales of mass cosmetics in Europe achieved a growth of 91%. (E-commerce News)

　　5. Japanese cross-border e-commerce platform Starday launches the "Star Select Merchant" plan

　　According to Hugo.com, Japanese cross-border e-commerce platform Starday launched the "Star Select Merchant" plan this month, and will create a batch of "Star Select Merchants" with monthly transaction volume of more than 10,000 orders through various support. The main categories include daily necessities, digital 3C, outdoor sports, etc. At the same time, in order to ensure that Star Select merchants obtain more traffic rights, the platform will launch Star Select merchant zone, where sellers can select daily flash sale, daily first order instant discount, homepage product display space, etc. (E-commerce News)

　　Internet news

　　6. Danniao Logistics has been renamed Cainiao Direct Delivery and strives for the same-city delivery

　　According to August 6, Danniao Logistics’ WeChat official account has been officially renamed “Cainiao Direct Delivery”. This new logistics brand integrates Cainiao’s Danniao Logistics, Dianwoda and Blue Dolphin transportation capacity. According to the official website of Cainiao Network Enterprise, Cainiao Direct Delivery is positioned to establish a comprehensive city distribution network, and its service products include O2O city distribution, B2C warehouse distribution, B2C home decoration, B2B urban distribution, B2B trunk lines, etc. (interface)

　　7. Tencent rented a 2,400 square meter office building in California, which is one of the largest rental contracts in the local area.

　　According to Costar, a US commercial real estate data website, on August 3, Tencent signed a contract with real estate company Irvine to rent an office building located in Irvine, California, with a total area of ​​about 2,430 square meters. This contract was one of the highest-value office lease contracts on the market in the second quarter. (Pear Video)

　　8. Ctrip launches the "Chengyan Travel and Carrying Goods" plan: Opening 17 production lines and supply chains

　　36Kr learned that on August 5, in the 21st "Ctrip BOSS Live Broadcast", Ctrip Chairman Liang Jianzhang announced the launch of the "Chengyan Travel and Carrying Goods" plan. He said that the "Ctrip Open Platform" will open 17 product lines and supply chains to Xiao B and KOC. (36Kr)

　　9. Facebook launches short video application Reels, which is highly similar to TikTok

　　According to Reuters' early news on August 6, Facebook's Instagram has launched Reels in more than 50 countries and regions including the United States, India, Brazil, the United Kingdom, and Germany. This product is almost a replica of TikTok. Like TikTok, Reels allows Instagram users to post 15-second videos. (interface)

　　Cross-border newsletter

　　10. News says Amazon's US site Prime Day is scheduled to open in October

　　According to the news on August 5, according to Yien.com, a seller said that he received an email from the investment manager and showed that the Amazon US website Prime Day promotion time is scheduled to start on October 7, with the end time on November 3, and the event will last for 1 month with the warm-up period. It is understood that Amazon said last month that it would postpone the Prime Day promotion in the United States, but in order to announce the specific date of the event, Amazon said it would "releas more details soon." (E-commerce News)

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