#Laogao E-commerce Newsletter# [E-commerce Morning News on December 24]

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on December 24] Tmall's new domestic product "Qinghaihui" channel is launched; report: Nearly 90% of users believe that Pinduoduo shopping can meet daily needs; the proportion of boys in the live broadcast room of Taobao's top anchor Li Jiaqi has increased to 20%; the OKR of Meituan's grocery shopping business has changed from pursuing order volume to focusing on narrowing losses; Qunar: The number of domestic hotel reservations on New Year's Day is 1.8 times last year...

　　E-commerce newsletter

　　1. Tmall's new domestic product "Qinghaihui" channel is launched online

　　On December 24, the E-commerce Daily learned that on December 23, Tmall's new domestic product "Qinghaihui" channel was officially launched. This is the first exclusive channel for Alibaba Group's new domestic product in the central and western regions. Up to now, Tmall's new domestic "Qinghaihui" channel has entered 68 companies with strong supply capacity and excellent product quality in Qinghai, and has launched 274 types of Qinghai green organic agricultural and livestock products, cultural and creative products, etc. In view of the actual industry in Qinghai, the Qinghai Provincial Market Supervision Bureau recommends Qinghai green organic local products, agricultural and livestock products, and cultural and creative products that meet the relevant requirements, and enters the exclusive channel for free; and guides and promotes the implementation of new retail formats such as Hema and Tmall Supermarkets in Qinghai. (E-commerce News)

　　2. Report: Nearly 90% of users believe that Pinduoduo shopping can meet daily needs

　　36Kr learned that the China Home Appliances Research Institute and the National Electrical Appliance Industry Information Center released the "2020 China Home Appliance Industry Online Consumption Trend Report". The report shows that nearly 90% of users believe that Pinduoduo shopping can meet daily needs, and 84% of users are willing to buy home appliances on Pinduoduo. Data from the China National Electrical Appliances Research Institute and the National Electrical Appliance Information Center showed that the proportion of national online channels in the first three quarters of 2020 reached 44.0%, an increase of 8.4 percentage points from the same period last year. (36Kr)

　　3. The OKR of Meituan’s grocery shopping business has changed from pursuing order volume to focusing on narrowing losses

　　According to the news on December 23, according to the late LatePost, the OKR of Meituan’s grocery shopping business has changed from pursuing order volume to focusing on narrowing losses. A Meituan person said, "As a long-distance running business, shopping groceries continues to balance scale growth, model exploration, user experience, etc. to achieve a spiral increase in the business." (E-commerce News)

　　4. The proportion of boys in the live broadcast room of Taobao’s top anchor Li Jiaqi has increased to 20%.

　　According to December 23, yesterday, Taobao’s top anchor Li Jiaqi revealed at the annual meeting of “Gifts for All Girls” that the proportion of boys in Li Jiaqi’s live broadcast room is increasing, and has increased from 10% to 20%. He said that he would recommend more male products in the live broadcast room in the future. (E-commerce News)

　　5. Kuaishou e-commerce: Simba’s personal account has been blocked for 60 days

　　On the evening of December 23, Kuaishou E-commerce released the official punishment results for Simba’s bird’s nest incident. Simba’s personal account was banned for 60 days, rather than the permanent ban reported by the media before. In addition, Simba anchors, including the anchor involved in the incident, "Shi Da Beautiful", have all been suspended to varying degrees. Since November, Kuaishou E-commerce has launched a special campaign to combat false propaganda, and has carried out long-term governance of anchors' false propaganda, speculation and sales of goods in the live broadcast room. So far, 10,273 illegal accounts have been punished, including banning e-commerce functions and banning account functions. (E-commerce News)

　　Internet news

　　6. News says Zoom plans to launch corporate email service

　　Zoom Video reportedly plans to develop an enterprise web email product that will offer users a trial next year. Zoom's plans also include potential calendar apps. Enterprise email and calendar apps will hit Microsoft, with the company's Teams collaboration service directly competing with Zoom. The above project is still in its early stages and details may still be changed. (Europe)

　　7. Sam Member Store: "Jiufada" single warehouse average daily order volume has increased by more than 10 times in three years

　　36Kr learned that member-based retailer Sam Member Store announced that "Jisuda" has been launched for three years, setting up nearly 100 cloud warehouses in 22 cities across the country, and the average daily order volume of a single warehouse increased by more than 10 times compared with the initial stage of launch. (36Kr)

　　8. The news says Zhihu has started the listing process, Zhihu: No response yet

　　36Kr learned that previously, the self-media "BT Finance" published an article saying that Zhihu is writing an IPO report and listing application. Three underwriting investments have been determined, Goldman Sachs, Morgan Stanley and Credit Suisse. The listing location may be in Hong Kong or US stocks, which is yet to be confirmed. In response, Zhihu said that "no response is yet to be made." (36Kr)

　　9. Where to go: The number of domestic hotel reservations on New Year's Day was 1.8 times that of last year

　　36Kr learned that Qunar data shows that the number of hotel bookings on New Year's Day in 2021 was 1.8 times that of last year, an increase of 80% year-on-year. Booking volumes in popular destinations such as Guangzhou, Xi'an and Sanya doubled last year, with the average booking price in Xi'an rising by more than 10%, and the average payment price in Guangzhou and Sanya hotels rising by nearly 20%. Unlike previous years, tourism in 2021 will continue the trend of low-cost travel. During the New Year's Day period, the average domestic air ticket price is nearly 20% cheaper than that of many popular routes, and the average payment price of multiple popular routes is 200 to 300 yuan cheaper than last year. The lowest bare ticket price for the Beijing-Sanya route on December 31 is only 760 yuan, which is equivalent to 25% off for full-price economy class. (36Kr)

　　Cross-border newsletter

　　10. Amazon postpones routine price increase plan for merchant logistics services until June next year

　　Amazon reportedly announced that it would postpone the rising warehousing and shipping costs for independent sellers until June next year, showing goodwill to merchants who are dissatisfied with the rising costs. Jeff Wilk, the outgoing Amazon retail CEO, pointed out in a blog post to sellers that other logistics companies have announced price increases. “We do the same in normal years,” he wrote. "But this year is not a normal year. We have decided to postpone the annual order fulfillment fee adjustment plan and continue to digest costs for you. (Hugo.com)

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