As one of the key factors affecting store conversion, sellers will definitely not lose the optimization of it. We know that if we want to increase the conversion rate, the details page has always been the focus, so many sellers will spend a lot of time and effort on optimizing product details pages. But it is often misunderstood that you accidentally enter a misunderstanding: although sellers may explain all the important information they think is very accurate and objective, for customers, the information they get is not necessarily clear or what the customer needs.
So how can Taobao sellers avoid misunderstandings when optimizing the details page? Today we will talk about the three common misunderstandings in detail page optimization
Misconception 1: Blindly copy the details page of the baby with high sales
Although the baby details page directly affects the conversion, many sellers think that those baby details pages with high sales must be done well, which brings high conversions, so they optimize according to other people's details pages; but you must be clear that the only thing that affects the conversion is not only the details page, but also the evaluation, price and other factors. Moreover, the functions of the details pages vary in different categories, groups, and unit price. If you just plagiarize other people’s details pages, it may not work when you come to you, and the effect may become worse!
Therefore, when optimizing the baby details page, you must do it according to your own category, population, and unit price, and grasp the needs of buyers to highlight the baby's selling points in order to stimulate consumption and improve conversion.
Misunderstanding 2: Too many pictures and selling points on the details page
Many sellers think that the baby details page is to show the buyer pictures, so they put all model pictures, posing pictures, and detailed pictures on it. This will display the baby selling points to the buyer in a more comprehensive way, so that they can understand their babies more comprehensively, and promote conversion. Little do we know that this will actually have a counterproductive effect.
The pictures on the details page are piled up too much, and it takes more loading time when the buyer looks at it. If the buyer waited for several seconds but didn't load it, he would definitely not wait and turn off the interface; and if there were too many selling points, the buyer would not remember what selling points your baby has when he saw it at the end, and would not want to read it again, and he would also leave. In the end, the conversion rate has not increased, and the buyer's jump rate has increased. It's really not worth the loss!
Misconception 3: Show professionalism, add a lot of professional terms
In order to highlight the differentiation of products, some sellers will add some professional terms to the selling point description, thinking that this will make customers feel that their stores are more professional.
Taobao is now seriously homogeneous, and the selling points of similar babies are actually not much different. If you want your baby to stand out, just display the key selling points in the details page. It should not be too many, and you must also ensure that the loading time should not be too long. Make a unique details page for your baby to promote conversion. Therefore, when describing selling points, we should start from the user's perspective and think completely about the user's ordering process and doubts. The design of the details page is not just about describing the details, but overall promotes the user's ordering strategy. The selling points should be simple and clear, to the point, so that consumers can see them at a glance.
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