#Laogao E-commerce Newsletter# [E-commerce Evening News on August 25]" Taobao special price version will issue the largest foreign trade consumption coupons; JD Flowers and JD Flash Sale will launch the "Second Flower Base" event; Pinduoduo's "Korea National Pavilion" is launched; WeChat mini-program transaction guarantee is officially open for public beta, and Youzan merchants can be accessed first; Baidu launches 5 products and two major plans: including Wenxin, TextMind and conference simultaneous interpretation plans...
E-commerce newsletter
1. Taobao special price version will issue the largest foreign trade consumption coupons
36Kr learned that the Taobao Special Edition of the domestic sales platform will issue targeted consumption coupons for "Foreign Trade to Domestic Sales" from 0:00 on the end of the 29th of this month. Consumers can open the Taobao Special Edition and search for "Global Selection" to directly go to the foreign trade channel to collect and consume. (36Kr)
2. Taobao: 360,000 people searched for "Qianxi Frog" on the eve of the Chinese Valentine's Day
On August 25, data from the unbinding of Taobao’s family account shows that 2.6 million couples may have broken up in the past year. But before the Chinese New Year, 1 million people were looking for reunion on Taobao in a week. In addition, before the Chinese Valentine's Day, a large number of young people came to Taobao to find love solutions, but accidentally brought the popularity of a "Chinese Valentine's Day frog". After ordering a "frog" to a friend on Taobao, someone will add his friend, and then keep calling "alone" while chatting. Data shows that 360,000 people searched for "Qianxi Frog" the day before the Qixi Festival. (E-commerce News)
3. JD Flowers and JD.com launch the "Second Flower Base" event
According to August 25, during the Chinese Valentine's Day from August 23 to 25, JD Flowers and JD Flash Sales jointly launched the "Miaokong Flower Base" event, launching a variety of special flower bouquets from sources that can be sold from 9.9 yuan in seconds, and providing a series of first-line products from flower farmers from the origin. At the same time, JD Flowers also integrates all business formats such as flowers, green plant rental and gardening, and connects flowers in hundreds of cities and tens of thousands of stores to achieve 1-2 hours of delivery in 300,000 flower shops in the same city. (E-commerce News)
4. Pinduoduo’s “Korea National Pavilion” is launched
On August 24, Pinduoduo's "Korea National Pavilion" was officially launched. The first batch of products included more than 20 food brands such as Nongxin, Lotte, Sanyang, Zhenlu, Haoliyou, Zhengguanzhuang, and Qingjingyuan, as well as more than a dozen well-known beauty brands such as Snow Show, Whoohou, Lanzhi, Amore, and JM Facial Mask. On that day, the 28th anniversary of the establishment of diplomatic relations between China and South Korea. South Korea's Consul General Choi Yongsan in Shanghai, Park Sung-gu, the Shanghai Representative Office of the South Korean Agricultural and Aquatic Food Circulation Commune, and others also visited the official live broadcast room of Pinduoduo's "10 billion subsidy" to introduce Korean food and beauty products to netizens.
As of 9 o'clock that night, the live broadcast event of Pinduoduo's "Korea National Pavilion" was connected to the event site of the Korean Consulate in Shanghai, Myeongdong, Seoul, South Korea, and "Korea Street" in Shanghai, attracting a total of 500,000 netizens to watch, driving the sales of Korean food, beauty and other related products on the platform's platform to increase by 350% year-on-year. (Europe)
5. Tmall International: The platform’s imported perfumes increased by 70% year-on-year in the past six months
On August 25th, Tmall International released a list of the Chinese Valentine's Day "The List of Imported Niche Perfumes Favorites for Young People". Eight niche fragrances, including the "Miss Duke of the Rose" of the British century-old fragrance brand Pan Heiligan, the "Royal Road" of the French fragrance brand Atti Xian, and the "Lazy Weekend" of the niche perfume Maison Margiela, the "Landsome Weekend" of the L'Oreal Group, are on the list. Data shows that in the past six months, Tmall International's imported perfumes have increased by 70% year-on-year, among which "niche fragrances" have risen the fastest, showing a three-digit growth year-on-year. With the rise of China's "niche fragrance" market, imported niche perfumes have become a new track for the rise of Tmall International Beauty. (E-commerce News)
Internet news
6. Baidu launches 5 products and two major plans: including Wenxin, TextMind and conference simultaneous interpretation.
August 25th news, today, at the Baidu Brain Language and Knowledge Technology Summit, Baidu released a plan to jointly build a series of Baidu Language and Knowledge Technology products and data sets, and launched new releases of 5 AI-related products in one go, hoping to comprehensively accelerate the large-scale application of AI technology. (Titanium Media)
7. WeChat mini program transaction guarantee is officially open for public beta, and Youzan merchants can be the first to access it
Yiou learned that on August 24, the "transaction guarantee" capability of WeChat mini-programs was officially launched to be beta, which is a consumer guarantee service for e-commerce transactions in mini-programs provided by WeChat. During the internal testing stage, Youzan's comprehensive consumer protection service product, "Youzan Guarantee", has jointly launched a dual transaction guarantee service with the WeChat mini program, which protects users' consumer rights in the mini program while bringing more transactions and conversions to high-quality service stores. At present, among the merchants connected to the WeChat mini program "transaction guarantee", Youzan merchants account for the largest proportion, and the number is still growing.
At present, hundreds of Youzan merchants including Afu essential oil, Big Eye Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai Mai (Europe)
8. Didi: The Chinese Valentine's Day call will exceed 50 million orders, and a reward will be set up to encourage drivers to take more orders
On August 25, Didi Vice President Li Min said on his Moments today that the peak period will begin from 4 pm on the day of the Chinese Valentine's Day, and the peak will reach 18 pm. According to Didi's Data Science Department's forecast, the number of online car-hailing calls will increase by 40%, and the overall order volume may exceed 50 million orders. (Titanium Media)
9. You can send a 520-yuan red envelope on WeChat on the Chinese Valentine's Day
August 25th news, today is the annual Chinese Valentine's Day. Tencent WeChat team posted a blog to announce that WeChat will raise the single limit of WeChat red envelopes to 520 yuan on the Chinese Valentine's Day. Users can send a big red envelope of 520 yuan on the same day. (Titanium Media)
Cross-border newsletter
10. Foshan Customs: 8.05 billion yuan of imports and exports of cross-border e-commerce management platforms from January to July
According to statistics from Foshan Customs in Guangdong, from January to July this year, Foshan imported and exported 8.05 billion yuan through the customs cross-border e-commerce management platform, an increase of 1.3 times year-on-year. It is understood that July this year is the first month of the pilot operation of cross-border e-commerce B2B export business. The new policy promotes the explosive growth of cross-border e-commerce business. In July alone, Foshan imported and exported 5.12 billion yuan through the customs cross-border e-commerce management platform, a year-on-year increase of 2.9 times, of which 3.16 billion yuan was exported through cross-border e-commerce B2B, accounting for 61.7%. (E-commerce News)
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