Morning News: Douyin officially launched the "National Fitness Plan"; 1688 adjusts the threshold for strong merchants and members and suppliers; Kuaishou E-commerce releases the Quick Brand Support Plan to provide traffic support for more than 23 billion yuan; AliExpress Russia launches a new version of the APP: Merchants have been tried for one year without additional operations; Xiamen introduces policies to support the development of the cross-border e-commerce industry with a maximum subsidy of 2 million yuan...
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E-commerce newsletter
1. TikTok officially launches the "National Fitness Plan"
According to April 25, today, Douyin officially launched the "National Fitness Plan". From April 25 to April 30, Douyin will join hands with world champions, performing arts stars, fitness bloggers, etc. to present a series of fitness live courses to the public. From April 25 to 30, artists such as Chen Yanxi, Zhang Lanxin, and Li Ruotong will start the live broadcast of "Celebrity Fitness Class". This Douyin "National Fitness Plan" also invites fitness bloggers to join, such as Senior Brother MB, Xue Zong Fitness Classroom, Tiedou, Zhang Xiaoying's independence, Calorie Teacher, etc. (E-commerce News)
2. 1688 adjusts the threshold for members and suppliers
According to April 25, a notice was issued before 1688. In order to better meet the current platform's needs for high-quality trade merchants, certain adjustments have been made to the capability requirements of strong suppliers. The main changes of this adjustment are: in terms of merchant capability requirements (consumer products), the highest number of online products for merchants in the past 30 days must be greater than or equal to 20; the highest number of Jinguan products or strong price-powered products for merchants in the past 30 days must be greater than or equal to 1; the highest response rate of Want Want in the past 30 days must be greater than or equal to 50%; the highest collection rate of merchants in the past 48 hours in the past 30 days must be greater than or equal to 50%. In terms of merchant capability requirements (industrial products), the highest number of online products for merchants in the past 30 days must be greater than or equal to 5; the highest number of Jinguan products or the number of potential products for merchants in the past 30 days must be greater than or equal to 1; the highest number of Want Want 3 minutes response rate for merchants in the past 30 days must be greater than or equal to 50%. This adjustment will take effect on April 30, 2022. (E-commerce News)
3. JD.com: Beijing's stock volume of key livelihood products increased by 3-5 times
At the same time, JD Logistics has allocated thousands of front-line personnel to targeted support for the warehouse distribution of rice, flour, grain, oil and other daily necessities, and operated 24 hours a day without interruption. Among them, in terms of stocking and supply guarantee, JD Supermarket immediately dispatched various types of daily necessities such as fresh food, household disinfection and cleaning, maternal and infant supplies, personal care, etc., and at the same time activated smart production and control orders to ensure that the inventory of key livelihood products increased by more than 3 times compared with usual days. (E-commerce News)
4. Kuaishou e-commerce releases a Kuaishou brand support plan and will provide traffic support of over 23 billion
On April 25, Kuaishou E-commerce today released a Kuaishou Brand Support Plan, which will use more than 23 billion yuan of traffic to help Kuaishou Brand grow. It is reported that this is a support plan specially launched by Kuaishou e-commerce to reduce the impact of the epidemic on Kuaishou merchants. In addition, Kuaishou E-commerce has also proposed a fast brand goal for 2022, and plans to support the development of 500 fast brands, and has relevant policies for new merchants, industrial belts and silent merchants. Specifically at the planning level, Kuaishou E-commerce will comprehensively assist Kuaishou brand in five aspects: traffic dividends, cold start benefits, product privileges, marketing activities, and exclusive services. (E-commerce News)
5. Alibaba Research Institute announces the list of top 100 counties for agricultural product digitalization
It is understood that in recent years, the Guangdong agricultural and rural system has taken Xuwen pineapple, Guangdong lychee, and Meizhou pomelo marketing as a breakthrough point to explore and promote the "12221" marketing action of Guangdong agricultural products, and gradually promote special agricultural products such as citrus, dragon fruit, orchid, tea, shrimp, Chengcun oysters, and abalone to promote the effective connection between the production and sales of bulk advantageous products and achieve practical results. Almost all the six counties selected are counties and cities for the key practice of Guangdong's agricultural products "12221" marketing action. (E-commerce News)
Internet news
6. Gaode Map launches "Minimal Simple Broadcast" mode
According to April 26, the V11.16 version of Gaode Map was updated recently. In this upgrade, Gaode officially launched the "minimal simple broadcast" mode in a familiar scenario and only provides necessary intelligent reminders for users, becoming the first map navigation product in the industry to have this mode. It is understood that at present, after the user upgrades Gaode Map to the latest V11.16 version, Gaode Map will intelligently pop up prompts based on the navigation scene, asking the user whether to switch to the minimalist broadcast mode; in addition, users can also actively switch by clicking on the broadcast mode in the upper right corner of the navigation page. (E-commerce News)
7. Tujia May Day travel trend: The number of rural homestay orders exceeds urban homestays for the first time
According to the news on April 25, the May Day travel trend released by Tujia B&B shows that as of April 22, the proportion of orders for rural homestays during the May Day period reached 51%, an increase of 20% from last year. This is the first time that the number of orders for rural homestays in May Day exceeded that of urban homestays. Tujia data shows that the number of bookings for B&Bs in Beijing in the suburbs of Beijing during the May Day period has doubled year-on-year compared with May Day in 21. During this year's May Day, the average price of each night booking for a platform's homestay reached 1,362 yuan, and the proportion of orders for a homestay with an average price of more than 1,000 yuan per night accounted for more than half. (E-commerce News)
Cross-border information
8. AliExpress Russia launches a new version of the APP: Merchants have been tested for one year without additional operations
According to April 25, today, many AliExpress merchants received inquiries from Russian consumers about the new version of the APP. The reporter learned from AliExpress Russia that the launch of the new version of the APP is only for local consumers and merchants do not need additional actions. After April 26, consumers in Russia and other regions need to do shopping on the new version of the APP. At the AliExpress merchant conference, the Russian head of AliExpress introduced that in order to improve the shopping experience, a new version of the APP was launched in the first half of last year. In addition, the platform will further promote the membership system, allowing Russian buyers to visit AliExpress more frequently. (E-commerce News)
9. Twitter and Musk reach a $44 billion acquisition agreement
According to April 26, on April 25, local time, social media platform Twitter accepted Elon Musk's acquisition agreement. Under the agreement, Musk will acquire Twitter for $54.2 per share, totaling about $44 billion. Regarding the stay and leave of the account related to former US President Trump, Musk has not publicly expressed whether he will restore former President Trump's Twitter account after acquiring Twitter. It is reported that after the Capitol Hill riots on January 6, 2021, Twitter immediately banned Trump's account. (E-commerce News)
10. Xiamen issued a policy to support the development of cross-border e-commerce industry with a maximum subsidy of RMB 2 million
April 25th news, the Xiamen Municipal Bureau of Commerce and Finance recently formulated the "Management Measures for the Special Fund for the Central Foreign Economic and Trade Development (Cross-border E-commerce Enterprise Support Project) in 2022-2023", and provided subsidies of 200,000 yuan and 300,000 yuan for enterprises with independent brands and independent cross-border transaction volumes exceeding 20 million yuan and 50 million yuan for one year; for public overseas warehouse projects that meet the conditions, a single overseas warehouse will be given a subsidy of 500,000 yuan, and a single enterprise will be given an annual cap of 2 million yuan for support funds; for its own online cross-border e-commerce comprehensive service platform Last year, the company that served more than 5 Xiamen enterprises and the export revenue of more than 500 million yuan through the platform by the serviced enterprises was given a one-time reward of 200,000 yuan; the company that served warehouses had cross-border revenue of more than 100 million yuan, 300 million yuan and 500 million yuan in the previous year, and the company that collected warehouses had cross-border revenue of more than 1000 million yuan, 300 million yuan and 500 million yuan in the previous year, will be given an annual reward of 500,000, 1 million yuan, and 2 million yuan respectively based on the support policies of each district; the platform enterprises with cross-border transaction volume of more than 300 million yuan in the supply chain platform, more than 1,000 active merchants on the platform, and a factory area of more than 10,000 square meters will be given a one-time subsidy of 1 million yuan. (E-commerce News)
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