Evening information : The second wave of Tmall 618 will start more than 12 million active products at 8 pm on June 15; the second wave of Tmall 618 will start more than 12 million active products at 8 pm on June 15; more than 11.57 million green consumer goods were sold during JD 618; Southeast Asian e-commerce Shopee launched a layoff plan; Dunhuang.com canceled the rules for the VIP store of fine enterprises...
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E-commerce newsletter
1. The second wave of Tmall 618 will be launched at 8 pm on June 15th. More than 12 million products will be launched.
According to June 14th, today, the last wave of Tmall 618 buying time has been locked at 8 pm on June 15th. According to the figures released by Tmall, more than 260,000 brands participated in Tmall 618 this year, and more than 12 million active products were included, of which more than 3 million were new products. Among them, camping equipment, sweeping robots, floor washing machines, etc. have all become the new trend hot products of this year's 618. (Yibang Power)
2. JD.com sold more than 11.57 million green consumer goods during 618
On June 14, the official account of "JD Research Institute" released a message today that as of June 5, during JD.com, 11.57 million green consumption-related products have been bought by consumers during JD.com's 618 period, with a total transaction amount increasing by 24% year-on-year, and the number of users participating in green consumption has increased by 33% year-on-year. This includes nearly 6 million energy-saving and aquatic products, 3.36 million organic products and 2.17 million "old for new" products. Specifically, among the nearly 6 million energy-saving and aquatic products, there are more than 3.95 million energy-saving products and more than 1.99 million water-saving products; 3.36 million organic products include 1.94 million organic food and beverage products, 880,000 organic mother and baby products, and 160,000 fresh organic products; among the 2.17 million "old for new" products, home appliances are the most popular, and 1.87 million have been sold. (E-commerce News)
3. Douyin E-commerce revised the "Detailed Rules for Handling Disputes on Illegal Propaganda by Creators"
The main core change of this time is the addition of new scenarios such as "service performance, illegal marketing" that require the author's commission to be frozen for consumer compensation. Among them, "illegal marketing" refers to the behavior of creators in which products are pre-sale, promotion/displayed, counterfeit compensation, freight insurance, logistics and other services are inconsistent with product details pages or actual information during the process of promoting products in live broadcasts, videos, etc. (E-commerce News)
4. Kuaishou E-commerce revised the management rules for lightning shopping in Kuaishou stores
According to June 14, Kuaishou E-commerce recently issued an announcement on the revision of the "Kuaishou Store Lightning Shopping Management Rules", which was revised on June 13, 2022 and effective on June 21, 2022. In terms of business, Kuaishou Store Lightning Shopping changes the categories and required qualifications for open products. Lightning Shopping merchants/merchandise must meet the qualification requirements under the category. If the platform finds that there is no relevant qualification after verification, the platform will take measures including but not limited to restricting the use of Lightning Shopping functions and removing related products from the shelves. (E-commerce News)
Internet news
5. QuestMobile: The proportion of KOLs with more than 10 million fans on Weibo and Douyin accounted for 4.7% and 2.2% respectively.
June 14th news, today, the QuestMobile WeChat official account released the 2022 cross-platform KOL ecological report. The report refers to individuals or institutions that continue to publish content and generate influence on Douyin, Kuaishou, Weibo, Bilibili, Xiaohongshu, and WeChat public account platforms. The report shows that the three parties of platform, KOL and brand are deeply tied to build a user-centric marketing ecosystem model. Judging from the distribution characteristics of KOLs, the top KOLs on Weibo and Douyin are concentrated, with KOLs with a fan base of more than 10 million, accounting for 4.7% and 2.2% respectively, especially the proportion of big V stars on Weibo platforms. The Kuaishou waist KOL+grassroots ecology is more prosperous, with KOLs with less than 1 million fans accounting for 64.6%. (E-commerce News)
6. JD.com and Baidu release 618 consumption report
According to JD official Weibo, recently, Baidu and JD released the "Baidu x JD 618 Consumption Trend Insight Report". Baidu Index shows that searches for "618" related content have increased by 418% month-on-month in the past 30 days, and the proportion of searches born after 2000 is as high as 25%. According to JD.com 618 data, fresh fruits are favored by consumers and healthy diets are becoming a trend. At the same time, the healthy diet structure has attracted more attention from netizens, and the Baidu index shows that searches related to "nutritional recipes" have increased by 92% year-on-year. (E-commerce News)
Cross-border newsletter
7. eBay will set up a special booth at the 5th Global Cross-border E-commerce Festival
June 14th news, today, eBay WeChat official account issued a statement saying that in the upcoming 2022 Fifth Global Cross-border E-commerce Festival and the 7th Shenzhen International Cross-border E-commerce Trade Expo, eBay will debut and set up a special booth at the same time. At that time, eBay investment managers from all over the country will answer your questions and answer questions on the spot. (E-commerce News)
8. Southeast Asian e-commerce Shopee starts layoff plans
It is reported that Shopee calls this layoff "optimization", mainly targeting operations in certain segments and markets. The optimization information is mentioned in detail in Shopee's internal letter. It is worth noting that in order to redistribute resources to other markets and provide maximum value to customers and the majority of sellers, the Shopee Spanish site will cease operations from 23:59 local time on June 17, 2022. (E-commerce News)
9. Dunhuang.com cancels the rules for the VIP store of fine enterprises
According to June 14, Dunhuang.com recently issued a notice on the cancellation of the VIP store rules for fine enterprises. The announcement stated that the platform has adjusted some of the contents of the platform's usage fee rules. Starting from June 27, 2022, Jingqi VIP stores will stop applying. Merchants who have purchased can continue to enjoy Jingqi VIP rights until the end of the validity period. At the same time, two rights and interests have been added to the basic file. The amendment to the rules was issued on June 13, 2022 and will come into effect on June 20, 2022. (E-commerce News)
10. Shopify launches PayPal Dispute plugin to help sellers resolve disputes
According to the official WeChat account of SHOPLINE independent website, in order to help sellers improve the efficiency of handling PayPal disputes, Shopify, with the support of PayPal technology, developed the PayPal Dispute plug-in, and officially launched the Shopify application market on June 6 to help sellers resolve disputes, reduce store risks, and build a green and healthy business environment. It is reported that before, the seller was unable to handle disputes directly in the store background and needed to log in to the PayPal background to handle them. After installing the PayPal Dispute plug-in, sellers can view and handle disputes directly in the store background, and complete them in one-stop form from order transactions to return and exchange after-sales processing. (E-commerce News)
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