#Laogao E-commerce Newsletter# [E-commerce Evening News on April 27]

Evening information: Taobao has added 8 new categories to provide official authorized virtual products; JD hourly shopping: Beijing cooperative supermarket stores have stocked more than 3 times the usual amount; Kuaishou e-commerce adjusts the assessment standards for fresh food, flowers and green plants in areas affected by the epidemic; Amazon Brazil station expands the "same-day delivery" delivery scope; eBay will adjust the shipping fees of SpeedPAK from May 1...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Tmall Electrolyte Beverage Report: Functional beverages have become the fastest growing category with a growth rate of 38%.

April 27th news, recently, Tmall New Product Innovation Center released the "2022 Electrolyte Beverage Trend Report". According to the sales data of various categories of beverages on the Tmall platform from April 2021 to March 2022, functional beverages have surpassed ready-to-drink coffee and fruit and vegetable juice at a growth rate of 38%, becoming the fastest-growing category. Among the four domestic brands on the list this time, alien electrolyte water has outstanding performance, ranking second on Tmall functional beverage and beverage brand list and first on Tmall electrolyte beverage list. (E-commerce News)

2. The 1688 account is bound to the Alipay account

According to April 27, today, the 1688 platform released the public notice of the "Account Binding Agreement". At the same time, during the binding relationship, users can quickly log in to their bound 1688 account using the logged-in Alipay account. When a user uses the 1688 account to conduct transactions, he or she can make payments through the Alipay account he or she has no need to jump to the Alipay APP. It is worth noting that if the user's 1688 account has unused interests or unfinished transaction orders, it may not be possible to unbind for the time being. (E-commerce News)

3. Kuaishou e-commerce adjusts the assessment standards for fresh food, flowers and green plants in areas affected by the epidemic

On April 27, Kuaishou E-commerce today issued an announcement on the adjustment of product assessment under the impact of the epidemic. Due to the epidemic problem, logistics in some areas have been affected, and merchants in affected areas are unable to handle returns in a timely manner. In order to help merchants make smooth transitions, Kuaishou Store has made temporary adjustments to the product quality refund rate and product dissatisfaction rate in some areas. It is worth noting that due to the calculation cycle of shopping experience star rating, the assessment and removal does not mean that the product data will definitely improve, and merchants need to know. (E-commerce News)

4. JD Hourly Shopping: Beijing cooperative supermarket stores have stocks of more than 3 times the usual

According to the news on April 27, in response to the rebound of the epidemic in Beijing, JD.com's hourly shopping service has increased the stock of livelihood products such as vegetables, fruits, rice, flour, grains and oil to more than three times that of daily life. Consumers choose to place orders in nearby stores through the "Nearby" channel or the JD Home Delivery APP on the homepage of the JD APP, and the products will be delivered to their homes in an hourly manner with contactless delivery. In addition, as the current orders surge to twice the first two times the epidemic, JD Hour Purchase and JD Home Coordinate with merchants to strengthen picking personnel guarantees and extend the picking time of delivery staff. At the same time, through measures such as recruiting new knights, activation of old transport capacity, and strengthening subsidies, we will ensure the stability of distribution capacity. (E-commerce News)

Internet news

5. Taobao adds 8 new categories to provide official authorized virtual products

According to April 27, Taobao recently issued a public notice on the adjustment of the rules of "Taobao must provide an official authorized virtual product catalog". The notice shows that Taobao has added 8 new product categories, namely Qingju, Xunyou, PP video, Quark, Butter Camera, CamScanner, Qiankemao, and Get Virtual Products. At the same time, the notice also clarifies the corresponding violation penalties. According to the "Taobao Market Management and Violation Handling Standards" that are seriously dealt with without access, B12 points will be deducted and the transaction period will be extended. It is worth noting that this rule change will officially take effect on May 5, 2022. (E-commerce News)

6. Bonai Life Network will open Shantou assistance zone online apps and mini programs

On April 27, the rural revitalization team of Benlai Life Network conducted inspections and visits to ecological breeding plants and fruit and vegetable planting bases in six regions, including Longdu Town, Lianhua Town, Xilu Town, Chengtian Town, Nanao County and Liangying Town in Shantou City, and conducted in-depth exchanges with the village cadres of each town. The two sides will work together to open up the market-oriented sales channels of the industry. (E-commerce News)

Cross-border newsletter

7. Amazon Brazil Station expands the delivery scope of "same-day delivery"

April 27th news, recently, Amazon Brazil announced that it will strengthen its logistics network in Brazil and enable all goods to be delivered within two days as much as possible. It is understood that Amazon Brazil Station has expanded the delivery scope of same-day delivery services and expanded the service to 5 new cities. Previously, Amazon's same-day delivery service was only launched in São Paulo, the capital of Brazil, and now it includes Rio de Janeiro, Belo Horizonte and Barueri, Osasco and Guaruljoz. Amazon will provide free next-day delivery service to Prime users in more than 100 cities in Brazil, and two-day delivery service to more than 1,000 cities. (E-commerce News)

8. Alibaba International Station will hold its first new energy digital exhibition

According to April 27, Alibaba International Station will hold its first new energy digital exhibition from May 23 to June 5. According to He Xiaoqing, an integrated marketing expert in the marketing department of Alibaba International Station, the exhibition will provide one-stop new energy digital solutions. In addition to buyers on the site, Alibaba International Station is also expected to reach strategic cooperation with SNEC, the largest new energy exhibition in Asia, in order to introduce more high-quality content and traditional buyers. It is worth mentioning that Alibaba International Station is developing "new energy selection tools" with the help of Alibaba Cloud's technical resources and algorithms, which are expected to be launched during the exhibition. (E-commerce News)

9. LinkieBuy recruits 100 Japanese retail merchants to enter the Chinese market

On April 27, according to foreign media reports, China's comprehensive cross-border e-commerce service provider LinkieBuy recently held an internal meeting and publicly announced that it intends to recruit 100 Japanese retail merchants to enter the Chinese market. According to reports, the strategy focuses on cross-border digital businesses of Japanese offline retailers, travel retail stores, duty-free shops and other related industry merchants. It is reported that LinkieBuy has established partnerships with more than 100 well-known Japanese retailers, including Seibu and Sogou Stores, KOMEHYO, Daimaru Matsuzakaya Department Stores and Tsuruha. (E-commerce News)

10. eBay will adjust the shipping fee for SpeedPAK from May 1st

April 27th news, eBay issued an announcement today that in order to ensure the good operation and timely delivery of SpeedPAK, from May 1, 2022, Beijing time, SpeedPAK will appropriately adjust the service fees for shipping from mainland China and Hong Kong to the following routes to ensure the stability of direct mail delivery service for eBay sellers. In addition, in the service products originating from Hong Kong, China, under standard specifications, the weight range of the United States (including live) is 0<x≤31500G, the delivery service fee is 165HKD/KG, and the operation fee is 38HKD/package. (E-commerce News)