#Laogao E-commerce Newsletter# [E-commerce Morning News on August 25] Tmall Supermarket launches the "World Factory" plan to help foreign trade to domestic sales; Suning.com big data: The week before the Qixi Festival, the search volume of "girlfriend" keyword is 7 times that of "boyfriend"; Luckin Coffee joins Pinduoduo and jointly issues a subsidy of 10 billion yuan; Baidu searches a large number of former executives join ByteDance, including Wu Haifeng, Sun Wenyu, Tan Dai, etc.; PepsiCo and Dada Group deepen strategic cooperation relationship...
E-commerce newsletter
1. Tmall Supermarket launches the "World Factory" plan to help foreign trade to domestic sales
On August 24, in response to the "Spring Thunder Plan", Tmall Supermarket announced the launch of the "World Factory" plan, which will provide foreign trade factories with capabilities in supply chain, commodity operation, customer group operation, etc., starting from product selection, helping factories create hot products, enhance brand awareness, and further expand the domestic sales market. Tmall Supermarket will also add a "World Factory" channel to provide traffic support for foreign trade factories and recommend cost-effective foreign trade factory products to consumers. In addition, Tmall Supermarket also plans to cooperate with Taobao live broadcast top anchors for a long time to further enhance the brand influence of foreign trade factories. (E-commerce News)
2. Suning.com Big Data: The week before the Chinese Valentine's Day, the search volume of keyword "girlfriend" is 7 times that of "boyfriend"
According to reports on August 24, it is reported that Suning.com's big data shows that the search volume of keyword "girlfriend" was 7 times that of "boyfriend" in the week before the Chinese Valentine's Day. In addition, lipstick sales on August 24 increased by 4 times month-on-month on August 23. From August 18 to August 24, the number of orders for men to purchase beauty products increased by 3 times year-on-year, with SK-II, Lancome and Shiseido being the fastest-growing brands in sales. (36Kr)
3. Luckin Coffee joins Pinduoduo and jointly issues 10 billion subsidies
On August 24, Luckin Coffee posted a blog today that the lucky coffee flagship store officially entered Pinduoduo, and in its poster, August 25 was designated as the "Luckin Coffee Super Subsidy Day", and distributed 10 billion subsidy benefits of mugs and ear-hanging coffee on Weibo. (E-commerce News)
4. Mogujie released its Q1 performance in fiscal year 2021: Live broadcast contributed more than 70% of GMV, and losses narrowed by 65.96% year-on-year
Mogujie released its unaudited financial report for the 2021 fiscal year Q1 (April 1, 2020-June 30, 2020). In the quarter, Mogujie's total GMV reached 3.12 billion yuan, of which the GMV of the live broadcast business increased by 72.4% year-on-year to 2.266 billion yuan, and the GMV grew for the 18th consecutive quarter. In addition, the proportion of live GMV in total GMV has reached 72.6%, an increase of 7.2 percentage points from the previous quarter. (Europe)
5. JD New Channel: It will form a joint force with JD Supermarket business lines and achieve capacity upgrades in three aspects
On August 24, the 2020 China Fast Consumer Products Conference was held in Shanghai today. Zheng Hongyan, Vice President of JD Group and President of the New Channel Business Department of JD Retail Group, said at the meeting, "In the future, the new channel will form a joint force with the various business lines of JD Supermarket, and achieve capacity upgrades in three aspects: "site layout and field control", "full channel supply and fulfillment", and "full-region marketing", and build an omni-channel incremental field with upstream and downstream partners." (JD Blackboard Newspaper)
Internet news
6. Baidu searches a large number of former executives join ByteDance, including Wu Haifeng, Sun Wenyu, Tan Wei, etc.
In May 2019, five Baidu executives resigned in lightning, four of which were the management of Baidu Search Company. Recently, two of these four executives have joined ByteDance, namely Wu Haifeng and Sun Wenyu. After leaving Baidu, Wu Haifeng and Sun Wenyu jointly founded a company - Yaoling 24 Technology Co., Ltd., which is related to medical information. When they left their job, Baidu had a ban on them for a period of one year. Now the ban period has ended in full. According to the incomplete list, those who joined include Wu Xiaohui, Wang Xi, Li Meng, Tan Dai, Liu Hailang, etc. (Tencent First-line)
7. Tubatu takes the lead in carrying out the complete installation pilot in Hangzhou and is expected to be promoted to multiple cities
According to August 24, today, at the China Homestay Industry Chain Matching Conference with the theme of "Entering the Complete Decoration and Exploring New Growth", Xu Jianhua, Vice President of Tubatu, said that it is necessary to help merchants continuously improve their supply chain integration capabilities, and platform big data can also help cooperative merchants provide more refined services. It is reported that Tubatu chose to take the lead in carrying out a complete installation pilot in Hangzhou, embedding new modules on the official app homepage to further empower the complete installation market. At present, the platform has begun to show results, and will be gradually promoted to more urban areas depending on the development of Hangzhou's pilot market. (E-commerce News)
8. PepsiCo and Dada Group deepen strategic cooperation relationship
August 24th news, today, Pepsi Food (China) Co., Ltd. and local instant retail and distribution platform Dada Group announced the deepening of its strategic cooperative relationship. The two parties will focus on cooperation on "people" group operation, "goods" product innovation, and "field" domain linkage, to enhance the sales growth of PepsiCo on JD Home Delivery Platform, and to explore the construction of a new three-party cooperation model for brand X retailer X JD Home Delivery Platform. (Sina Technology)
9. Tesco's online business has skyrocketed and plans to recruit 16,000 new employees
On August 25, Tesco, the largest supermarket chain in the UK, announced on the 24th that the continued epidemic has led to a surge in online sales business of the chain. Tesco plans to recruit 16,000 new employees in the near future, of which 10,000 will be allocated to customers to select orders for takeout products from the shelves, and 3,000 are truck drivers. (CCTV News)
Cross-border newsletter
10. Zhejiang Yuyao established a cross-border e-commerce overseas alliance
On August 24, the Yuyao Cross-border E-commerce Overseas Alliance - Yuyao Liaison Office of the Yuyao Liaison Office of the China (Ningbo) Cross-border E-commerce Overseas Alliance was successfully held.
The Yuyao Cross-border E-commerce Overseas Alliance was voluntarily initiated and established by 25 key cross-border e-commerce companies, foreign trade export companies and e-commerce service companies, including Ningbo Zhongneng Network Technology Co., Ltd., Yuyao Qiyeshu E-commerce Co., Ltd., and Yuyao Chaohan Trading Co., Ltd. (Hugo)
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