E-commerce Evening News Briefing on June 17

#Laogao E-commerce Newsletter# [E-commerce Evening News on June 17] The first domestic live e-commerce industry standard will be officially released in July; QQ launches the "Shopping Live" function 618 to sell agricultural products, Penguin peripherals, etc.; Hello Travel and Spring and Autumn Travel will soon launch a new "Riding Tour" product; Kuaishou Zynn short video application was removed from the Apple App Store; Walmart's share of eBay in the US e-commerce market for the first time, and Amazon ranked first...

E-commerce newsletter

1. The first domestic live e-commerce industry standard will be officially released in July

On June 17, the "Live E-commerce Industry Governance Forum" was held in Hangzhou. At the forum, the Zhejiang Provincial Internet Business Association released the "Live E-commerce Service Standards (Draft for Comments)", which is also the first standard for the live e-commerce industry in the country. The standard starts from the perspective of the live e-commerce ecosystem and industrial chain, and based on the different participation roles of live e-commerce, it establishes a standardized system for the entire process, including the subject qualification, the display of certificates and licenses, the review of merchants and anchors, the establishment of rules, live broadcast monitoring, violation handling, and consumer rights protection, etc. According to the procedures, it will be officially released in July. (Zhejiang News)

2. The "Kuaishou JD Double 10 billion subsidy" 616 paid 1.42 billion yuan in the whole day

Yiou learned that the "Kuaishou JD Double 10 billion subsidy" was officially launched. At the JD Kuaishou quality shopping special session on June 16, Zhang Yuqi, Hua Shao, Simba and Dolls all started selling JD products on the same day, with the actual payment amount throughout the day of 1.42 billion yuan.

It is understood that mobile phones/accessories, home appliances, alcohol, household appliances and personal care cleaning are the top 5 categories with the highest payment amount on the same day by Kuaishou 616. In the future, the cooperation between JD Retail and Kuaishou will be normalized, and the "Double 10 billion subsidy" activities will continue to be launched from time to time. (Europe)

3. WeMall: 616 Live Sales Conference GMV exceeds 100 million

36Kr learned that according to official reports, the WeMall Live Sales Conference on June 16 attracted more than 3.6 million viewers, with a GMV exceeding 100 million. This live streaming event pioneered the "telling show + brand connection" method. Through the "1+N" model of multiple live broadcast sub-venues in WeMall Live's main venue, the brand live broadcast room can realize traffic sharing. The WeMall Retail Shopping Festival will start from June 10 and will last until June 18. Users can search for the "WeMall Live" mini program on WeChat to enter the main venue of the retail shopping festival. (36Kr)

4. Rebate Network: Joint Vipshop to launch a 618-year special sale

36Kr learned that according to the Rebate Network, from June 17 to 18, Rebate Network and Vipshop launched a 618-year sale, and will conduct 4 live broadcasts within 2 days. This live broadcast covers more than 200 products and 13 categories, including clothing, beauty and skin care, maternal and child products, food and beverages, household appliances, kitchen utensils and other categories. (36Kr)

5. QQ launches the "Shopping Live" function 618 to sell agricultural products, Penguin peripherals, etc.

According to Tencent Technology, Tencent QQ recently officially launched the "Shopping Live Broadcast" function, launching shopping activities in the form of online and offline synchronous markets. According to reports, on June 18, QQ will launch special live broadcast activities such as "Geese want to go to the market", "Geese want to go to the sky", and "Geese want to help farmers". The products sold include penguin peripherals, trendy shoes, snacks, cars, clothing, beauty makeup, agricultural products, etc. According to previous reports from Tech Planet, the QQ team is internally testing the social e-commerce mini programs "QQ Huigou", "QQ Group Showcase" functions and "live streaming and selling goods" functions. (E-commerce News)

Internet Information

6. Alipay search capability upgrades, and hundreds of thousands of financial search terms are launched

36Kr learned that Alipay introduced that hundreds of thousands of new financial search keywords have been added to the search sector. Now users search for keywords such as stock names and fund names on Alipay, and can directly obtain stock and financial information inquiry, simulated trading, stock analysis, research report information, financial communication, fund purchase and other financial services. (36Kr)

7. Hello Travel and Spring and Autumn Travel will launch a new "Riding Tour" product soon

On June 17, Hello Travel will reach a strategic cooperation agreement with Chunqiu Tourism (under Chunqiu Group) to launch a new "Cycling" product across industries, and the first class will be positioned in Shanghai.

It is reported that under the guidance of the Shanghai Economic and Information Technology Committee, and after the Shanghai Enterprise Service Cloud is connected, Chunqiu Tourism and Hello Travel jointly created the "Halo Spring and Autumn • Offline Cloud Riding Tour" product, and are scheduled to hold a product launch conference and launch ceremony on June 23, 2020, and jointly sign the "Strategic Cooperation Agreement". (Europe)

8. Kuaishou Zynn short video application was removed from the Apple App Store

The short video application Zynn, which was launched by Kuaishou for overseas markets, was removed from the Google Play Store due to reports of plagiarism. Now this application has also been removed from the Apple App Store. A Zynn spokesman said the app is not a big problem and the company is communicating with Google and Apple to ensure that they comply with their guidelines and regulations.

The spokesperson said that this happened because the user uploaded video was complained, triggering a routine investigation by Google platform. Zynn has deleted the problematic video and prevented the user from uploading the video before further providing proof of copyright. (DoNews)

9. Tmall 618: Apple product transaction volume exceeds last year's full day

On June 17, on June 16, on the first day of Tmall 618's sprint, the transaction volume of Apple's all-listed products such as iPhone, iPad, Mac, Airpods, and Apple Watch on Tmall platform soared, exceeding the transaction volume for the whole day last year in half a day. (Titanium Media)

Cross-border e-commerce

10. Walmart's share of eBay in the US for the first time and Amazon tops the list

According to reports on June 17, data provided by eMarketer for May 2020 showed that compared with the market share of major companies in the US e-commerce field, Amazon ranked first with 38.0%, while Walmart and eBay ranked second and third with 5.8% and 4.5% respectively. According to eMarketer, U.S. e-commerce sales will grow 18% in 2020, higher than previous expectations of a 13% increase, but total retail sales are expected to fall 10.5% to $4.894 trillion. (E-commerce News)

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