Pinduoduo Operation: Doing a good job in Pinduoduo, you need to pay attention to these 6 aspects

　　Many Pinduoduo merchants do not know how to operate after opening a store. Simply put, they do not know how to attract traffic and increase sales, and have no ideas and skills. As the competition in the e-commerce industry becomes increasingly fierce, traffic becomes more and more expensive and promotion becomes increasingly difficult, which is a problem faced by every store. If Pinduoduo merchants want to gain a foothold, they must have a complete set of operational ideas, and they also need to continuously upgrade ideas as the platform is upgraded. So how can Pinduoduo store operate efficiently?

　　1. Store level

　　The level is determined by the transaction volume of 30 days. The higher the transaction volume, the higher the level. The higher the level of the store, the more traffic you get than the lower level of Pinduoduo store, so if you want to get more traffic, you naturally need to improve the store level.

　　2. Product quality

　　The quality of Pinduoduo products determines whether customers come back to buy again, so the quality of the product must be carefully controlled, which will mainly be considered through comprehensive considerations such as quality refund rate, product rating, and store description matching scores. If the score is too low, it will affect the overall traffic, activity qualifications, and docking operation qualifications. In severe cases, it will also be reduced, so it must be taken seriously.

　　3. Pinduoduo promotion effect

　　The effect of Pinduoduo store promotion is ultimately considered by the product and promotion effect. Natural traffic will also be included in the assessment and promotion capabilities, not only considering paid promotion, so the store must pay attention to good styles and overall layout.

　　4. Hold an event

　　There are many sources of traffic for the store, including natural traffic, traffic brought by activities (such as new products, 9.9 activities, etc.), and paid traffic, which is the so-called driving (direct train). It is recommended to fully grasp these traffic sources. First of all, the natural traffic is searched by the buyer himself. What the merchant needs to do is to choose a title with a high search volume, and secondly, the main picture should be done well. If there are more people searching, the natural traffic will increase. The traffic of the event is easier to understand, and it means to attract people by reporting activities. If you try to attend a few more platform activities, the traffic will naturally come. The last thing to pay is paid traffic. Merchants can first test models by driving, and they can test several more models, then measure the data for one cycle to observe the data analysis, retain several models with good promotion effects, eliminate some models with poor promotion effects, and then reassign the budget, so that traffic can be converted at a low cost.

　　5. Repurchase by old customers

　　The frequent repurchase of old customers indicates the recognition of the store, which can also play a weighted role. So how can we increase the repurchase of old customers? We can continuously launch new products and promote visitor redirection.

　　6. Solve after-sales service

　　Customers must solve their after-sales problems. If the after-sales problems are not solved, then negative reviews will continue. Therefore, when dealing with customer problems, you must think from the perspective of others and use a good attitude to help customers solve problems.

　　In fact, if we do the data statistics and maintenance of these six aspects, I believe that Pinduoduo store operations can be done well. In fact, Pinduoduo operation is similar to ordinary operations. However, in our operation, we must constantly optimize our store data, summarize and analyze the problems existing in the store, and solve the problems so that the store can survive and obtain more traffic.