#Laogao E-commerce Newsletter# [October 24 E-commerce Morning News Brief]

Morning news: Taobao Live launches the 2022 Autumn and Winter Awards event; Xiaohongshu announced the gameplay of Double 11: No pre-sales, cross-stores with 50 off for every 300 yuan spent; Bilibili adds to live streaming to sell goods for the first time Double 11: Online shopping zone; SF Express’s patent for “item sorting method” is authorized to reduce system maintenance costs; Shishi Cross-border E-commerce Public Service Center launches the first batch of cross-border e-commerce practitioners to start learning...

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E-commerce newsletter

1. Taobao Live launches 2022 Autumn and Winter Awards

According to October 22, in order to better meet consumers' shopping needs for autumn and winter change, Taobao Live launched the 2022 Autumn and Winter Awards event with the theme of "Millions of Autumn and Winter New Products to Be New". The platform has set up fine track divisions for merchants and anchors, and provides rich traffic rewards with the help of the ranking competition gameplay, helping them gain more exposure through mission rankings in the sub-track track. During this event, many dark horse anchors and merchants emerged in each track, achieving an explosion of transactions, and the anchor Xiaoxiao Corn even created the best results in his own live broadcast. E-commerce News)

2. Xiaohongshu announced the gameplay of Double 11: No pre-sales and cross-stores will be reduced by 50 yuan.

According to October 24, Xiaohongshu recently announced the activities rules for the Double 11 Buying Festival. At 8 pm on October 24, there will be no pre-sales, and 50 yuan will be given for every 300 yuan spent across stores, and good products will be sold at low prices. It is reported that this year's Double 11, whether it is the "pre-sale deposit payment" stage or the "sale" stage, they bid farewell to midnight and start from 8 pm. In addition, compared with the launch of pre-sales on October 20 or 21 in previous years, this year's Double 11 shortened the pre-sale time. The sales period is divided into two waves: 8 pm on October 31st to November 3rd is the first wave, and 8 pm on November 10th to November 11th is the second wave. The discount is 50 yuan off for every 300 yuan spent across stores. (E-commerce News)

3. B station increases its live streaming and sales first battle with Double 11: Online shopping area

On October 24, after the internal testing of the "Little Yellow Car" function at the end of December last year, B station officially launched the shopping area in the live broadcast area on October 14. The live broadcast rooms in the area have fully released the shopping "Little Yellow Car" function, and almost all UP owners have added the "Little Yellow Car" shopping link. At present, the live broadcast room of B station supports adding and displaying products such as Taobao, JD.com, member purchase, personalized dress, digital collections, etc., that is, except for the self-operated member purchase products of B station, other products come from third-party platforms such as Taobao and JD.com. Users who purchase goods in the UP main live broadcast room of Bilibili need to jump to a third-party platform to complete the purchase. (E-commerce News)

4. Douyin e-commerce announced five major support policies to assist potential merchants in the growth of Double 11 business

On October 24, Douyin E-commerce launched the Double 11 gameplay for potential small and medium-sized merchants, using full-scene and full-link gameplay such as trendy products, central venues, content venues and service providers, to hit the real interests and needs of consumers, and to drive more small and medium-sized merchants to stand out in the battle between traffic and users. Specifically, Douyin e-commerce has launched the gameplay of "trend hot products" to help merchants create "explosive product manufacturing machines". Potential small and medium-sized merchants will receive exclusive rights such as expert grass, gold exposure resource positions, DOU+ support, etc. "Every full discount across stores" is a new and heavy gameplay launched by Douyin e-commerce this year, which promotes users to collect orders and purchases through discounts of 30 per 200 yuan. Participating merchants will obtain product details pages, shopping carts and other shopping malls to expose resource locations, strengthen the atmosphere of full-time discount promotions, and guide users to convert. (E-commerce News)

Internet news

5. Some styles of Balencia and GAP cooperation series will be launched on Tmall Double 11

According to October 23, it is reported that the limited-edition cooperative series YEEZY GAP created by Balenciaga will be pre-sale globally at the official GAP flagship store of Tmall at 20:00 on October 24, and some of the styles will be launched globally on Tmall Double 11. At 8 pm on October 24, it is also the time when Tmall Double 11 officially starts pre-sales. According to reports, Yeezy Gap Engineered by Balenciaga is a new product collaboration series created by Balenciaga creative director Demna and Kanye Kanye for YEEZY GAP. The limited-edition cooperative models released this time cover down jackets, jackets, sweatshirts, trousers, T-shirts and other styles. (Yibang Power)

6. SF Express’s patent “item sorting method” authorized can reduce system maintenance costs

According to news on October 23, Tianyan Check information showed that recently, a patent for SF Technology Co., Ltd. "item sorting method, robotic arm sorting system and storage medium" was authorized. Authorization announcement number CN112642721B, the application date is October 12, 2019. The patent summary shows that the robotic arm sorting system includes a sorting frame and a robotic arm. The robotic arm includes a robotic arm end effector for sorting items. At least one sorting cabinet is arranged in the sorting frame, each sorting cabinet includes at least one grid, and each grid in the inner bottom surface of the at least one grid is provided with a pressure detection module. The robotic arm sorting system also includes a control module connected to the pressure detection module. The application embodiment improves the item sorting efficiency and reduces the maintenance cost of the sorting system on the basis of the existing sorting equipment without the anti-error function. (E-commerce News)

7. Rongmei Co., Ltd.: Increase investment in new products during Double 11 and Double 12

On October 23, Rongmei Co., Ltd. (301088) stated on the interactive platform that we generally launch new products 2-3 times a week, among which the live sales every Sunday will collect recent hot and scarce new materials. Based on the model advantages of Internet retail, rolling new products will provide customers with more options. At the same time, Rongmei Co., Ltd. mentioned that it has especially increased its investment in new products during Double 11 and Double 12. (Europe)

8. Gome Retail expects revenue to decline by nearly 60% in the first three quarters

On October 23, Gome Retail Holdings Co., Ltd. recently issued a profit warning announcement. Since 2022, due to the impact of the epidemic, the consumer market environment has been complex and changeable, bringing further challenges to the retail industry. According to a preliminary review of the recent Gome Retail Group management accounts, cumulative sales revenue in the first three quarters of this year will decline between about 55% and 60% compared with the same period last year. Based on this, it is expected that Gome Retail Group's annual performance in 2022 will decline significantly compared with last year. The announcement stated that the decline in revenue caused some of Gome Retail Group's loans to be overdue; affected by this, the shares of Beijing Zhongguancun Technology Development (Holding) Co., Ltd. (stock code: 000931.SZ) held by Gome Retail Group were frozen, totaling approximately 55 million shares. Gome Retail Group stated that it will continue to focus its strategic focus, focus on the vertical model, and focus on in-depth and thorough business of home appliances and consumer electronics retail. The company's management will take cost reduction and efficiency improvement as its main strategic goal, and strive to improve the company's operating capabilities by closing inefficient stores, reorganizing business segments, optimizing organizational structure, etc., and use technological means to help the company's digital transformation and improve consumer service experience throughout the process. TechWeb)

Cross-border information

9. Shishi Cross-border E-commerce Public Service Center launches the first batch of cross-border e-commerce practitioners to start learning

On October 23, the Cross-border E-commerce Public Service Center located on the 6th floor of Shishi Cross-border E-commerce Operation Headquarters Building was officially opened recently, ushering in the first batch of students from the cross-border e-commerce public welfare classroom. More than 30 cross-border e-commerce practitioners and intended practitioners from Shishi and surrounding areas are starting new learning here. In addition, a relevant person in charge of Shishi Commerce Bureau introduced that the government has a strict assessment mechanism for the operators of the service center, including the number of registrations, orders, sales volumes, etc. of students on cross-border e-commerce platforms to test the training effect and ensure that students can achieve success and use what they learn. (E-commerce News)

10. Huawei Cloud Cross-border E-commerce B2B Platform will be announced globally

According to October 24, Huawei Cloud's cross-border e-commerce B2B platform will be released globally in November. It is reported that since this year, Huawei Cloud has accelerated the development of B2B-related businesses. From August 28 to September 28 this year, Huawei and 30,000 ecological partners jointly launched the first 828 B2B Enterprise Festival based on digital empowerment in the country, aiming to build an innovative development platform for small and medium-sized enterprises. This Enterprise Festival is based on the six major values ​​that enterprises pay attention to, such as business opportunity promotion, excellent product discounts, technological innovation, brand improvement, experience sharing, and talent development. It focuses on four major scenarios, including specialization, specialization and innovation, relief from small and medium-sized enterprises, enterprise start-ups, and Chinese enterprises going overseas. Statistics of Huawei Yunyun Store show that in the first week of Huawei 828 B2B Enterprise Festival, small and medium-sized enterprises enjoyed more preferential subsidies. The number of small and medium-sized enterprises with special digital products and services increased by 117% year-on-year, and the total amount of special subsidies increased by 74% year-on-year. (E-commerce News)