E-commerce Evening News on December 5

　　#Laogao E-commerce News# [E-commerce Evening News on December 5] Pinduoduo: There is no plan to launch live broadcast as an independent business; Taobao Double 12 releases the "Guidelines for Post-90s Saving Life" and health consumption is growing rapidly; Koala Haipin Response was removed from the shelves: it has been rectified and upgraded, but has never been removed from the shelves; Pinduoduo: "Duoduo Train Ticket" is a service plug-in, not an independent business; Alibaba announced the "live room health" experience evaluation system...

　　E-commerce newsletter

　　1. JD Supermarket and Ferrero reach strategic cooperation

　　On December 5, JD Supermarket and Ferrero signed a strategic cooperation agreement. According to the agreement, the two parties will carry out cooperation in the future in four aspects: co-construction of user operations, co-construction of new big data products, co-construction of full-scene marketing ecosystem and supply chain improvement. The two sides will also jointly plan a smart supply chain to improve supply chain efficiency to achieve the effect of improving consumer experience. It is reported that in March this year, Ferrero reached a strategic cooperation with JD Retail Group's Xintong Road Division. (E-commerce News)

　　2. Pinduoduo: There is no plan to launch live streaming as an independent business

　　Recently, some media reported that Pinduoduo tested a live broadcast activity in the 10 billion subsidy channel, and believed that Pinduoduo "entered into the live broadcast business." In response, the relevant business person in charge of Pinduoduo said that the "live broadcast is located at the entrance of the 10 billion subsidy channel" reported by the media is actually a general traffic recommendation position used by the platform to test new businesses, and is not a fixed independent entrance reported by the media. While other e-commerce and live broadcast platforms are vigorously promoting "live broadcast business", some merchants hope to "reuse" on the Pinduoduo platform. In order to help merchants explore more rich private domain traffic operation methods, the platform temporarily conducted online testing of live broadcast plug-ins. It does not intend to launch a centralized "live broadcast channel", and does not plan to launch it as an independent business. (Europe)

　　3. Taobao Double 12 releases "Guidelines for Post-90s to cherish life" and health consumption is growing rapidly

　　According to December 5, Taobao Double 12 released the "Guide to Sacrifice Life for Post-90s" today. Data shows that post-90s spending on health care products such as medicine, food supplement, exercise and medical care has grown rapidly. In the past three months, the sales of wolfberry on Taobao and Tmall have increased by 355%, the sales of shoulder and neck massagers have increased by 253%, the number of appointments for cervical cancer vaccines has increased by 509%, and the sales of genetic products have increased by 400%. The post-90s generation accounts for more than half of the people who purchase this type of health and wellness products. (E-commerce News)

　　4. Koala Ocean Buy Response was removed from the shelves: It has been rectified and upgraded, and has never been removed from the shelves.

　　On December 5, the National Cybersecurity Notice Center recently issued a notice to remove 100 APPs that illegally collect personal information, and e-commerce companies such as Koala Haigou are listed. In response to this, Koala Haigou responded on its official Weibo today that the Koala App has never been removed from the shelves. It was rectified and upgraded in early November due to irregular calendar permission copywriting. The new version of the app released that month meets the requirements of the regulatory authorities. (Titanium Media)

　　5. Pinduoduo: "Duoduo Train Ticket" is a service plug-in, not an independent business

　　On December 5, the relevant business person in charge of Pinduoduo responded to the media's report on "Pinduoduo's online train ticket business", saying that "Duoduo train ticket" was a platform that found that users had such consumption needs in the app scenario, so it added a service plug-in. It has been online for about two months, and the service platform is not intended to be launched as a formal independent business. (E-commerce News)

　　Internet Information

　　6. Alibaba announces the "live room health" experience evaluation system

　　On December 5, Alibaba Group’s customer experience business group recently announced the “live room health” experience evaluation system for the first time, and launched a scoring mechanism for all anchors on Alibaba platform. According to the platform rules, if an anchor commits abuse of information and violates promises, he will be deducted points by the platform, and he will be given punishment measures such as warning, offline, deletion, and freezing of live broadcast rights for 30 days. Anchors who deduct points of 40 points will be cleared by the platform. (Yibang Power Network)

　　7. Suning Bangke has exceeded 1,500 stores. 24h delivery service covers 30,000+ townships and 550 million people

　　On December 5, Suning Logistics revealed to Yiou Logistics that as of now, Suning Logistics has completed the construction of 1,500 county and town service centers, covering more than 95% of counties and towns across the country, and completed the 2019 annual layout target one month ahead of schedule. Among them, Jilin, Heilongjiang, Liaoning, Henan and Shandong provinces were the first to achieve full coverage, with the coverage rate of Jiangsu, Zhejiang, Anhui, Shaanxi, Shanxi, Gansu and other regions exceeding 95% (Yiou)

　　8. TikTok permanently bans nearly 1,000 illegal use of product sharing function accounts

　　According to December 5, Douyin issued the "Notice on the Rectification of Product Sharing Behavior of Shopping Cart Experts" in November. Yesterday, Douyin issued a penalty notice for illegal use of product sharing functions. The notice shows that on December 1, 2019, the Douyin platform permanently banned 9,097 accounts, and a total of 521 products were banned. Douyin said that the platform will continue to crack down on profit-making behaviors that damage community health and ban products that violate accounts and do not comply with the platform's community regulations and rules. (E-commerce News)

　　9. The business scope of Xiaohongshu's main operating entity has added supply chain management, logistics information consultation, etc.

　　On February 5, according to 36Kr, Tianyan Check data showed that on December 4, Xiaohongshu's operating entity Xingyin Information Technology (Shanghai) Co., Ltd., changed its business scope, and added supply chain management, logistics information consultation, warehousing services (except hazardous chemicals), etc. Xingyin Information Technology (Shanghai) Co., Ltd. was established in August 2013 with a registered capital of RMB 1 million. The legal representative is Mao Wenchao, founder and CEO of Xiaohongshu. (Europe)

　　Cross-border e-commerce

　　10. Indian e-commerce BigBasket's revenue this fiscal year reached 27.54 billion rupees and increased by 74% year-on-year

　　According to regulatory documents submitted to the Indian Ministry of Enterprise Affairs, Bigbasket's revenue in fiscal 2019 reached 27.54 crore, a year-on-year increase of 74%. Of these, about 98% of revenue is inflowed through merchandise sales on its platform. It is reported that in May this year, Indian grocery e-commerce company BigBasket announced that it had completed a US$150 million Series F financing. After the financing, BigBasket's valuation was about US$2.3 billion. Alibaba became BigBasket's largest institutional investor with a 30% stake. (E-commerce News)

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