Dry goods! Summary and answers to the 2019 Tmall entry question, recommended to collect it!

　　It is a consensus that it is difficult to enter a Tmall store, and Tmall is introduced on Baidu Encyclopedia. Cats are sexy and tasteful. Tmall online shopping represents fashion, sexy, trendy and quality; Cats are naturally picky, picky, brand and environment, which happens to be the quality city that Tmall online shopping must strive to create.

　　Now more and more merchants are aware of the benefits of Tmall, but more and more merchants are rejected by Tmall. Regarding the entry of Tmall store, here are some answers and guidance, let’s take a look.

　　-01- Answer and guidance on Tmall's entry

　　Question 01 How many Tmall stores can a brand open?

　　Flagship store : A brand (the same brand name and the same trademark holder) can only open one flagship store, except for Tmall’s additional invitation brand stores.

　　Specialty stores, specialty stores : There is no regulation on the number of specialty stores or specialty stores a brand opens on Tmall. If it is the same company and the same brand, you cannot open a store repeatedly.

　　Question 02 How can I get Tmall to invite you to join?

　　The merchants invited by Tmall are all selected by Tmall staff based on the development of various industries. Tmall official will actively contact you based on the current market development and Tmall's needs, so you cannot apply for an invitation to settle in independently.

　　You can choose the type of store you actively apply for to submit your entry application, or you can increase the brand's popularity and influence through offline operations or Taobao, so that you will have a greater chance of being invited or recommending the brand to an industry waiter.

　　Question 03: What situations will be restricted from entering by Tmall?

　　If serious violations or qualification fraud are removed by Tmall, if false qualifications are submitted and recorded, the entry will be permanently restricted; the merchant will withdraw voluntarily twice within one year and will be restricted within 6 months. (3) Check the Tmall related official accounts for details such as brands that are the same or similar to well-known brands.

　　Question 04 Tmall Investment Official Website: zhaoshang.tmall.com is the only entry channel

　　According to reports, in 2019, Tmall will increase its investment in the beauty market, support 1,000 beauty brands to open stores on Tmall, and batch incubate more than 50 single products with annual sales of over 100 million yuan.

　　-02- Tmall entry tips

　　The entry submitted by the Investment Promotion Association does not mean that it will be approved, but is determined by the merchant’s own strength. After submitting the materials, wait patiently for the review results.

　　Merchants who have participated in the investment promotion conference need to scan the QR code to sign in. After signing in, Tmall will send a targeted entry request link to the email address you fill in. Merchants can submit an entry application through this link. After submitting, the staff will review it according to their qualifications and pay attention to the review results patiently.

　　At present, for merchants that have not passed the self-recommendation application for Tmall, Tmall will invite merchants to open stores to Taobao enterprise stores, and Tmall will continue to pay attention and conduct a secondary evaluation of merchants with excellent business performance and invite them to settle in Tmall. The operating conditions of Taobao enterprise stores will be an important reference for entering Tmall.

　　For specific procedures, please refer to the following steps: 1. If the merchant’s self-recommendation review fails to pass the page, you can open incubation and settlement. If the merchant fails to pass the self-recommendation review of Tmall, he will give the incubation entrance on the page.

　　2. After entering Taobao enterprise store incubation and operation, Tmall will conduct a comprehensive assessment based on the operational capabilities, service capabilities, and online product operation capabilities of Taobao enterprise store. Each month, it will conduct inventory based on multiple indicators such as the store's transaction volume, store dynamic classification, customer unit price, conversion rate, and number of newly issued products. Merchants with high comprehensive strength will receive an invitation from Tmall to settle in, and the notification channel is the main account of the store Wangwang, the store's binding email, etc.

　　3. When the merchant passes the secondary evaluation, Tmall will send an invitation to the Taobao account, email or the store owner's account contacted by Wangwang, and will regularly invite it in the form of a monthly basis.

　　4. Comprehensive assessment of the operational capabilities, service capabilities, and online product operation capabilities of Taobao enterprise stores. Each month, the inventory will be conducted based on multiple indicators such as the store’s transaction volume, store dynamic classification, customer unit price, conversion rate, and number of newly issued products. Merchants with high comprehensive strength will receive an invitation from Tmall to settle in.

　　Kind tips:

　　If you apply for the brand and category of Tmall, if you pass a secondary evaluation, you will confirm the invitation to enter Tmall. If you violate the Tmall product release standards (such as misplaced categories, trademark infringement, etc.), Tmall has the right to refuse. The submission of false information will be recorded in the Tmall application record, which will affect the entry results, such as the historical submission of entry.

　　Starting from March 11, you will not be able to open a flagship store, or a specialty store without brand evaluation, and you will directly enter the qualification review without brand evaluation. You only need to meet a registered capital of 1 million yuan. You can open a store if you have the qualifications of general taxpayers for one year or more.

　　Don’t go to a certain student to settle in. The agent will end. Tmall is free to settle in. If you start a business store, you should increase invitations from the entrance of the business store in the future.

　　What materials do you need to provide when you move in?

　　When Tmall settles in, it needs to provide a lot of materials, but what materials should be provided specifically? Below is a template, including the company's brand, team, products, factories, etc., and there are many points to pay attention to in every aspect, and you need to provide as much of these materials as possible.