#Laogao E-commerce Newsletter# [E-commerce Morning News on December 4]

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on December 4] Taobao’s “breaking into” online education marketing war: Can e-commerce alleviate online education traffic anxiety; Alibaba launches AI model “Taji” to reduce the cost of real-time photos of merchants; Pinduoduo is testing the payment service “Duoduo Wallet”; the Ministry of Industry and Information Technology has reported 60 APPs for infringing on user rights, with “Chunyu Doctor” and “South China Airlines” listed; due to the impact of the epidemic, the 2021 Buffett shareholders’ meeting will still be held online...

　　E-commerce newsletter

　　1. Taobao "breaks into" online education marketing war: Can e-commerce alleviate online education traffic anxiety

　　For the education industry, the Double 11 carnival is not a traditional sales time, but this year, with the help of Taobao to increase the operation of the education sector, many institutions have fought a beautiful battle on Taobao. Data obtained from Taobao Education shows that at midnight on October 21, Tmall Double 11 pre-sale was launched. In the first hour of pre-sale, 44% of people bought online classes in the live broadcast room. On the first day of pre-sales, the number of people buying online classes increased by 649% compared with last year, and the consumption spent on education increased by 1566% year-on-year. During Tmall Double 11 in 2020, the turnover of the education industry increased by nearly 70%, of which K12 increased significantly, and the number of orders for primary school-related courses reached 27 times last year. (Europe)

　　2. From 15-day shipping to live streaming and shipping, Tmall International has created a "live streaming elastic supply chain"

　　The "live broadcast elastic supply chain" created by Tmall International and Cainiao is based on nearly 2 million square meters of bonded warehouse network deployed in 22 ports across the country. It is intelligently calculated by the system and intelligently positioned aggregation warehouses to realize multi-warehouse inventory allocation, and at the same time, it quickly expands the logistics capabilities to ensure the logistics experience after live broadcast.

　　The allocation of bonded imported goods, the category of gifts and quantity control are relatively strict. Previously, many anchors were worried about affecting the fans' experience, which made many bonded imported products miss the live broadcast room. Tmall International's "live broadcast elastic supply chain" solves this kind of problem. In 2020, thousands of imported bonded goods were allowed to enter the live broadcast room for the first time, driving a year-on-year increase of nearly 400%, driving the annual growth of 10 billion yuan.

　　At present, Tmall International's "live broadcast elastic supply chain" has achieved 30 hours of cross-bonded areas, which is four times faster than similar services in the market. The delivery time is from 10 to 15 days after common live broadcasts, and the speed is increased to the live broadcast while shipping. It is currently the most efficient live broadcast supply chain service in China. (Europe)

　　3. JD.com: Provide 15,000 jobs for 2021 graduates

　　36Kr learned that JD.com announced that it would provide 15,000 jobs to 2021 college graduates, which means that 17 people will join JD.com for every 10,000 college graduates of 2021. Among them, JD Logistics recruited more than 10,000 college graduates to reserve and cultivate grassroots management talents. (36Kr)

　　4. Alibaba launches AI model "Taji" to reduce the cost of real-life photos of merchants

　　Today, AI model "Taji" was launched on Alibaba's original protection platform. It is independently developed by Alibaba and is used to provide clothing merchants with static model pictures, short videos, and live broadcast solutions, reduce the burden on merchants, reduce the risk of image theft, and use innovative technologies to protect intellectual property rights and innovative creation. According to reports, the AI ​​model uses innovative algorithm technology to generate thousands of combinations of facial features based on the target face module, and at the same time uses algorithm technology to convert clothing tiles into 3D pictures to "wear" the models, reducing the cost of new labor and financial resources for merchants. TechWeb)

　　5. Pinduoduo is testing the payment service "Duoduo Wallet" internally

　　On December 3, according to media reports, Pinduoduo is testing the payment service "Duoduo Wallet". According to reports, the platform's activity red envelope can be withdrawn from 0 yuan to the bank card. The entrance to Duoduo Wallet is in the Pinduoduo App Personal Center. After clicking to activate it, fill in your name, ID number, and bank card number (photo input card number) to activate it, which is basically the same as the WeChat wallet opening process. (E-commerce News)

　　Internet news

　　6. Moët Hennessy, a subsidiary of LVMH, has entered Ele.me, and its delivery scope covers the entire city of Shanghai.

　　36Kr learned that today, Moët Hennessy, a subsidiary of the luxury goods group LVMH, announced its entry into Ele.me, and opened the first batch of 8 official flagship stores. Original imported wines such as cognac, champagne, whiskey, vodka, etc. will be delivered within 30 minutes. Moë Hennessy currently has 2 stores in Shanghai, and with the support of Ele.me’s forward warehouse model, it has achieved full coverage of major urban areas in Shanghai. (36Kr)

　　7. The Ministry of Industry and Information Technology notified 60 APPs for infringing on user rights and interests, including "Chunyu Doctor" and "South China Airlines"

　　36Kr learned that according to the Industry and Information Technology WeChat News, the Ministry of Industry and Information Technology recently organized a third-party testing agency to inspect mobile application software and urge enterprises with problems to make rectifications. Up to now, there are still 60 APPs that have not completed rectification, and the above APPs should complete rectification and implementation before December 10. If the rectification is not rectified within the deadline, relevant disposal work will be organized in accordance with the law and regulations. The name-named APP includes Chunyu Doctor, China Southern Airlines, etc. The main issues involved include: illegal collection of personal information; forced, frequent, excessive request for permissions on the APP, etc. (36Kr)

　　8. Affected by the epidemic, the 2021 Buffett shareholders' meeting will still be held online

　　On Thursday (3rd), Berkshire Hathaway, a subsidiary of Warren Buffett, said it will still hold its annual shareholders' meeting in May next year in the form of online. "Unfortunately, we do not currently believe it is safe to hold a meeting of nearly 40,000 attendees like we did in 2019," the company said in a statement.

　　9. Apple's internal memo shows that AirPods Studio may be launched next week

　　Apple informed service providers in an internal memo this week that it plans to make some changes to AppleCare repair services on Tuesday, December 8, Pacific Standard Time. According to the memorandum, Apple specifically advises technicians to prepare for the SKU (sales attributes) of the new product, as well as the updated product description, product price, etc. People familiar with the matter prefer that Apple will launch AirPods Studio. (Cailianshe)

　　Cross-border newsletter

　　10. The total transaction volume of electronic products at Alibaba International Station increased by 237% year-on-year

　　According to news on December 3, some signs show that China's electronic products are becoming a hot item favored by many foreign buyers, resulting in the supply of raw materials being unable to keep up. Data from Alibaba International Station shows that since September, the traffic of consumer electronics products has begun to rise, and due to the September procurement festival, the total transaction volume has increased by 237% year-on-year, and the number of payment buyers has increased by 126% year-on-year. Among them, the popularity of mobile phone chargers remained unabated in November, with sales rising 102.8% year-on-year. (E-commerce News)

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