The first wave of sales for Double Eleven is coming to an end. E-commerce platforms such as Tmall, JD.com, and Douyin have shown their good results: the first hour of the first wave of Tmall Double 11, the year-on-year growth rate of Taobao live broadcasts has increased by 600%, and the year-on-year growth rate of transaction volume of low-rise anchors has increased by 250%. Among the 102 brands with transaction volume of over 100 million in the first hour, domestic brands account for more than half, becoming a highlight of Tmall Double 11 this year.
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