What are the factors that affect the quality score of Taobao Express?

　　The most troublesome problem for many sellers is that the direct train is not good, the PPPC is too high, the cost cannot be reduced, and the input and output cannot be proportional in the end. So whether the driving is fuel-efficient depends on the quality score, the core of the direct train is the click rate.

　　Three elements that affect quality scores: creativity, relevance, and buyer experience.

　　Creative quality: If your creative effect feedback is not good, you need to optimize the click rate , and make specific optimizations based on keyword click feedback and image click rate.

　　Relevance: Product keywords should be related to product attributes, categories and product information.

　　Then the baby title information must cover product attributes and promotion of creative titles. Previous content has also shared with you how to create a golden title. Then when your title keywords exist in the direct keywords at the same time, the weight will also be increased. The categories released by the product are consistent with the categories and attributes of the keywords, and the correlation between the keywords will be high at this time.

　　Buyer experience: Based on the buyer's shopping experience and recent keyword effects, such as direct train conversion rate , collection and purchase, related conversion, positive review rate, customer service order acceptance service, etc., will affect the buyer's shopping experience.

　　The main factor influencing quality scores is the click-through rate of keywords, but we must also consider the conversion feedback of our baby, which is extremely important. 》》》》Direct operation details: low-price drainage method!

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