#Laogao E-commerce Newsletter#[E-commerce Evening News on May 23]

Evening News: Taobao and Tmall Target: Cultivate 100 super categories with a user scale of over 100 million in the next three years; Vipshop's 6.16 mid-year special sale festival will start at 8 o'clock tonight; Pinduoduo's 618 mid-year mid-year big promotion will be fully launched; Douyin's 2022 Q1 2022 nourishing diet industry report: live sales account for more than 90%; eBay Fulfillment UK warehouse has added a large-piece delivery service...

E-commerce newsletter

1. Taobao and Tmall goal: cultivate 100 super categories with a user scale of over 100 million in the next three years

According to May 23, on May 20, in an online exchange activity with more than 300 domestic and foreign consumer goods companies, Taobao and Tmall integrated disclosed the core strategy of the Taobao system and the development goals for the next three years for the first time in half a year. The exchange meeting also disclosed Taobao and Tmall's development goals: in the next three years, 100 super categories with a user scale of over 100 million will be cultivated, and 10 strategic partners will be able to obtain 100 million members. (E-commerce News)

2. Vipshop's 6.16 Mid-Year Sale Festival will be opened at 8:00 tonight

According to TechWeb, Vipshop's 6.16 Mid-Year Sale Festival will start from 8 pm on May 23 and last until 10 am on June 21. At the same time, during the brand rotation period, Vipshop will also launch daily rotations of 8 major categories. It is understood that this year, JD.com 618 will also be fully opened at 8 pm on May 23 and will last until June 20. At the same time, Suning.com will also launch the first round of pre-sales of the 618 promotion today. This year, Suning.com 618 will start two waves of pre-sales on May 23 and June 11 respectively. The first round of pre-sales will start at 8 o'clock tonight. (E-commerce News)

3. The first round of pre-sales of Suning.com 618 will be launched at 8:00 tonight

According to May 23, today, Suning.com launched the 618 major promotion across the board. This year, Suning.com 618 will start two waves of pre-sales on May 23 and June 11 respectively. The first round of pre-sales will start at 8 o'clock tonight. It is reported that this year, 618, Suning.com launched after-sales service covering the entire shopping link. At the same time, during 618, Suning Flash Delivery Service entered the same-city retail track. Consumers place orders on Suning.com's online APP with the "Suning Flash Delivery" icon. The consumer automatically matches nearby stores based on the consumer's delivery address. The goods are shipped directly from the store, so as to be delivered to consumers in 1 hour or less. (E-commerce News)

4. Pinduoduo's 618 mid-year promotion is fully launched



According to May 23, today, Pinduoduo's 618 mid-year promotion is fully launched. From now until June 20, the platform will benefit consumers through platform red envelopes, 10 billion subsidies, 50% rebate for more than 300 yuan, direct reduction of big brands, buy one get one get one get one and other benefits. It is understood that the main venue of Pinduoduo 618 is divided into stages such as the best start, theme day, brand day, peak period, return period, etc. Each stage provides direct subsidy for full discount, buy one get one free, multiple items and multiple discounts, etc. Users do not need to purchase in advance, and can directly buy orders. (E-commerce News)

Internet news

5. TikTok's 2022 Q1 Tonic Diet Industry Report: Live streaming sales account for more than 90%

On May 23, recently, Chanma Mama released the "Tik Tonic Diet Industry Report for the First Quarter of 2022", interpreting the Tik Tonic Diet Industry. The report shows that Douyin’s “tonifying diet” market size ranks 12th and is at the waist. Douyin's tonic diet sales grew month-on-month, and continued to lead the market from May to August 2021. In Q1 2022, the live broadcast sales of Douyin's nourishing diet industry accounted for more than 90%, and remained above 90% for five consecutive months. At this stage, the main consumption positions in the industry are still in the live broadcast room. (E-commerce News)

6. Where to go: The number of air ticket bookings for Dragon Boat Festival holidays rose by 30% month-on-month

According to Qunar's big data, the number of air ticket bookings for Dragon Boat Festival holidays rose by 30% month-on-month; the average booking price of high-star hotels fell by 30% year-on-year. The prices of many luxury hotels have dipped by more than 50% compared with last year. From the perspective of the cities where the order comes from, the top 10 most popular cities for Dragon Boat Festival hotel reservations are: Chengdu, Chongqing, Shenzhen, Guangzhou, Changsha, Xi'an, Hangzhou, Kunming, Wuhan, and Guiyang. (E-commerce News)

Cross-border newsletter

7. Russian Post: Foreign sellers can receive up to 50% shipping discount when shipped through Russian e-commerce platforms

On May 23, according to the Russian Satellite News Agency, the Russian Postal Company released the latest news that by 2024, foreign sellers and product manufacturers who cooperate with Russian e-commerce platforms can enjoy up to 50% international postage discounts. Earlier, the company announced that it had signed an agreement with the Russian Federation's Ministry of Industry and Trade to receive a subsidy of 1.9 billion rubles, which would be used to reduce the rate of sending international mail. According to reports, the national support is intended to help exporters and increase foreign buyers' interest in Russian goods. (E-commerce News)

8. Alibaba International Station adjusts after-sales service in the machinery industry to take effect on May 30

On May 23, today, Alibaba International Station issued an announcement stating that the platform has adjusted the definition and service control of local after-sales services in the machinery industry. This rule change will take effect and be implemented on May 30, 2022. After the change, the overseas local service point service will be adjusted to respond within 24 hours, with door-to-door arrivals within 7 working days, and service will be completed within 90 days; the dispatched engineer service will be respond within 24 hours, with door-to-door arrivals within 14 working days, and service will be completed within 90 days; the remote service will be respond within 24 hours, and free accessories will be delivered within 48 hours. (E-commerce News)

9. eBay Fulfillment UK warehouse adds large-piece delivery service

On May 23, recently, eBay fulfillment UK warehouse officially launched a large-scale delivery service in the UK. It is reported that in the UK, the size range (cm) of the goods is 300*160*150, and the weight range (kilogram) is 150. The order cut-off time is from Monday to Friday at 16:00 p.m. local time; the delivery time is from Monday to Friday local time; the delivery scope is the entire UK, and it is expected to take 2-8 working days. (E-commerce News)

10. Rumors of Fanno, the closure of ByteDance's overseas e-commerce: It can still be used normally

On May 23, media recently revealed that ByteDance plans to shut down its independent e-commerce platform Fanno recently, based on multiple sources. Fanno has been eliminated internally by ByteDance, and the project team was disbanded in April. In this regard, the relevant person in charge of Fanno's business said: Fanno can still be used normally, and we will continue to support users and merchants. Public information shows that Fanno is an independent e-commerce app launched by ByteDance. It officially launched the Fanno app on the iOS App Store on November 16, 2021, mainly aimed at the core European markets. Last December, according to foreign media reports, Fanno has been launched in France, Germany, Italy, Spain and the United Kingdom. (E-commerce News)