The Value and Dream of Doing Taobao 3--Share of Laogao E-commerce Club Members

　　There are earth-shaking changes in the Internet environment now. We only need to think about two issues: one is the product and the other is the human being. Everything is the intermediate tool. In the past, it was so difficult for you to do something, for example, if you try it on Baidu, but today it is very easy and you have your own team. In the past, no one listened to our tricks when we told our customers and consumers, but now when we asked you to scan the code when buying things, you wouldn't feel strange.

　　Like Lao Gao, we all believe that without practice, there is no right to speak. I will share with you a few points. There are two survival modes of the development of our company. One is continuous optimization, and the other is to use a new team and a new way. The disadvantage of the former method is that once the environment changes revolutionarily, you will die. For example, if you want to make a computer as big as a truck, you will not succeed. The latter type is played by the Warriors, and the failure rate is relatively high, and you have to consider a lot of things.

　　There are many choices now, and it has become a fragmented trend. Since 2016, we have to make a full platform layout. The business I am currently involved in is Jin Xilu and a brand of cosmetics. At the end of last year, I chatted with a buddy in our industry about what the concept of the Internet will be like in the future. At that time, I personally thought it was the future of retail. Offline and online are gradually becoming more balanced, and offline traffic is cheaper than online, of course, depending on how you obtain it. At that time, we wanted to do a good job in Shanghai, become the king of Shanghai, and do the details well. Currently, we have more than 40 stores in Shanghai. How much money will I give you? It takes time to open these more than 40 stores to the same efficiency of ours. Find a partner in March and our first store will be opened in May. When we look at stores, we always look at them at night because the traffic in Shanghai is very congested, and we can only see three stores during the day, so we choose to send people alone to watch the traffic during the day, which will be much more efficient. I believe that by June next year, we will be able to be the first: the boss of Shanghai, the second: the money-making, and the third: the replicable. You can download a green home, you can download it on the APP, and you can buy it in Shanghai. It is very good.

　　We borrowed the places where tradition has high efficiency, and we borrowed the places where online has high efficiency, and we borrowed the places where tradition has high efficiency. We are not a company with false propositions. There are many companies with false propositions who still use the original model and just install an APP. And we combine the highest efficiency of offline and online, so we can make money. As I said before, when we sell so cheaply, we still have more than 30% of the profit. Next, let’s talk about so like to make business easier. I just invest in fruit projects, not full-time, but it is also very close. I have two teams that independently build APPs, so we are still relatively strong in this area. So likes this project, which I value very much and want to do full-time. Now my team and I are talking nonsense about business models, just a tool, just learn and apply them, and they are essentially products and people. The Value and Dream of Doing Taobao 2--Share of Laogao E-commerce Club Members

　　Everyone knows Yunji. I personally think that Yunji is too simple and the model is simpler. My person in charge said that its tools can be developed in three months, but I think there are many layers of things here. That guy used to be a Taobao store owner and opened a Taobao store for n years. He has many years of supply chain experience and has a deep understanding of what consumers need. For example, when we search for a facial cleanser on Taobao, the facial cleanser he pops up is definitely not what you want, but he pushes you 20 top-quality products or more top-quality products every day, and he knows that these products will be needed by some people. In fact, the development of e-commerce is to first make bigger, then smaller, and some group-related, smaller, and then develop little by little. At present, there will be smaller things, some gameplay, such as auctions and communications... I have talked about a rule that I personally follow, and I do anything. We must move forward. For example, if something is necessary to accumulate something, money or experience, team or resources. As long as it is meaningful, it can be done. However, if you know that something is meaningless before you do it, just to make some money simply, I will not do it unless I am particularly short of money. Today I am not saying that Yunji's model must be good. I am saying that at least this is the solution to this problem. He integrates international brands or relatively reliable supply chains and puts them in his own central government to control quality. I estimate that this platform will have explosive growth in the second half of the year. But my personal analysis shows that he has a small problem now, that is, he ships it himself, and the final product will still have bottlenecks. For example, if you send 100,000 packages today, 1 million packages tomorrow, and what to do when you send 10 million packages depends on his ability to integrate resources. This is my personal opinion.

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