Every day, many new stores are opened on Taobao, and many old stores are withdrawing from the market. Because Taobao's rules are changing and the way of playing is changing, stores that can adapt to this change will adjust their strategies in a timely manner to deal with market changes; and stores that stick to the rules are easily eliminated.
The topic we are discussing today has some nostalgic meanings: how to enable those old Taobao people to rejuvenate themselves under the new market environment and new platform rules. After all, we cannot forget our roots. Taobao has developed to this day, and those old Taobao people have made indelible contributions.
Especially those stores that have accumulated a lot of old customers, it is a pity. They are quickly eliminated without adapting to a certain rule or some new ways of playing.
1. Strengthen store labels with old customers
In the early days, Taobao was quite crazi. Everyone basically sold whatever they made money, and they might sell everything in the store. The search rules at that time were product-led. As long as the product had advantages, it would have a good ranking. However, with the advancement of Taobao's "small and beautiful", platforms and consumers increasingly need those stores with more focused and distinctive characteristics. In this way, old shops need to find ways to strengthen the label and deal with all the previous miscellaneous things.
There is a better way here, which is to awaken old customers. Use some old customer marketing tools to design some marketing activities for old customers, strengthen store labels and product labels, and cooperate with the direct train. This is conducive to re-examining the store positioning.
