If you learn these steps well, it will not be difficult to do e-commerce well!

Many people who open online stores will encounter various difficulties in the early stage, and they cannot bring traffic and cannot sell their products. So everyone complained at the beginning: E-commerce is really difficult! Laogao E-commerce tells you that if you can understand the following steps, you will find that it is not as difficult as you imagined!

An online store, from 0 to 1 , needs to go through three stages: incubation, growth and maturity. Each stage has problems that need to be paid attention to and focused on solving:

During the pregnancy period, we should visually enter and reposition, and master the nodes of marketing plans.

For new stores, there is generally no traffic. The problem at this stage is product selection and traffic. First, analyze the products in the sub-category market based on Taobao data. If a single product in this store is prone to hot sales, first optimize the products in this small category of our store, choose a main product, and start basic optimization. Start with small categories to seize the advantage of traffic. If it cannot occupy the homepage of the category search, then click on the homepage of the keyword search. Hot words cannot occupy it. First, start with long-tail words, and then to hot search words, and slowly optimize and occupy the place. Cooperate with various in-store promotions, small Taobao platform activities, and third-party activities, and create small hits step by step according to the marketing plan.

This allows you to obtain organic search traffic, test the click-through rate, optimize the title main picture and description, listing time and window recommendations, open the express train and Taobao customer, test the click-through rate and access depth, page stay time, browsing return rate, transaction conversion rate, and optimize various indicators.

The growth stage is to create and promote popular products recognized by consumers.

After the store has a certain sales volume, it starts to make larger marketing plans, create larger hits, and starts to optimize conversion rates better. It is very professional to try out the main products, analyze the advantages and disadvantages of the products from the perspective of the customer, analyze who the loyal customer base of the product will be, describe it on the web page, take good physical pictures, detailed pictures, scene pictures, and product advantages pictures of the product, and set the industry benchmark and standards for customers to buy products. If you want to buy such products, you must at least this standard. Take the lead in seizing the market, the products have certain innovations and uniqueness in the market, and establish a brand in the store industry.

At the same time, we began to seize the advantage of various large traffic entrances, began to invest hard and promote products, mainly promoted products in the top 3 categories searches , seize the traffic entrances of various hot search terms, and through the declaration of various large-scale events, or the promotion of successful activities of our own store, and have large sales, we must analyze the effect of the event. Where necessary to strengthen and improve, we will continue to create larger hot products, and link more hot products to form a professional problem solution for products to drive the sales of related products. Do a good job in product selection, traffic, conversion rate, and unit price. There is a popular product in the store, and the store begins to enter the mature stage.

The key to the development of this period is to solve the problem that the products and prices must be unified with the customer's consumption level, and to find a more accurate marketing plan to create hot products. To this end, taking an agent as an example, the store owner used to be an offline agent. At the beginning, the well-known goal was to survive in this market, so I chose a product that is easier to sell in flagship stores as a hot promotion.

In the early stage, we were promoted in the express train because the average customer price was high and the sales effect was not good. Under the guidance of the teacher, we start from product layout (because it is a standard product, and the price has no advantage, and use the product combination of marketing combinations to do push), cooperate with precise promotion methods, grasp the important interception points of push, carry out promotion and sales first than other stores, and complete the single product push, and then drive the whole store to sell, create customized products and distinguish them from other stores, and the store has completed step by step breakthrough. I started working in August 2015 , starting from scratch, and now I have achieved an average daily sales of 1 million.

Remember: the maturity period is not operation, but product.

The so-called maturity period is to expand your product advantages, build brand influence and strengthen competitiveness. Merchants can use the same method in the growth period to create 2 or more popular products to drive the sales of second-hot products, which marks the store entering the maturity period.

Stores in mature stages need to pay attention to the average customer price, silent conversion rate, inquiry conversion rate, and customer return rate. Start to do a good job in old customer marketing, do a good job in customer experience design, and improve greater sales. The store has a certain popularity and is on the list in the Taobao category sales ranking. Team personnel began to increase rapidly, various jobs began to be refined and professionalized, the base of new customers began to be increased rapidly, and most of the advantageous positions of various traffic entrances have been occupied, so off-network marketing is needed.

Of course, in addition to hard work in selling goods, operational ideas are very important . The idea of ​​doing e-commerce is still very important. It is difficult to operate in a ball of paste. You need experts to clarify it and clear away the fog for you. In addition, we have summarized several ideas and ways to upgrade operations for your reference:

1. Controlling e-commerce operating costs can only start from two aspects: advertising fees and teamwork;

2. Recognize the market and find opportunities to occupy the market with the market more effectively than working hard to operate the existing market;

3. Under perfect competition, how to create exclusive space and separate competitors is the key to creating profits;

4. Judging the problem from a market perspective rather than the product in hand;

5. Before starting, you must first investigate the market and make good use of data tools;

6. All sales breakthroughs are based on the company's understanding of customer needs and the process of the company exploring customer needs and meeting customer needs;

7. Even in a completely competitive market, you can create exclusive market space by changing your positioning;

8. Quickly master the operation system and accelerate growth are the key;

9. For the team, it should be standardized to improve team effectiveness.

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