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Revealing the secret that cannot be told to create a popular JD.com product

2019-05-10

  The competitive environment for e-commerce is becoming increasingly fierce. In the past, many merchants violated the business logic of e-commerce and only knew how to make cheats by brushing orders.

  In order to make the user experience better and purchase any platform, it will not allow fake data to interfere with the platform's rules, nor will it allow the intricate products to be displayed to the customers in need.

  The BI readings have become more perfect in 2019. Even if you can get a ranking through order brushing and there is a lot of display, it is difficult to obtain accurate traffic. They are all fuzzy traffic and the conversion rate is very low, or even none.

  So we need to understand the following three key points now:

  First, BI reading core algorithm

  Back to the product itself, the platform will show potential products, products recognized by customers, and relatively high-quality products to people who need to buy. The platform will select good products through big data analysis so that it can compete fairly and justly. This set of algorithms is the core algorithm for BI readings.

  Second, the anti-cheating system is upgraded

  The platform's program self-learning model is online. Any suspected order will generate a piece of code. Once the code is too similar to the behaviors operated, the system determines that it is cheating and filters. The system will calculate many common behaviors and generate more codes, and the anti-cheating program will learn and upgrade on its own.

  Third, data proportion distortion

  In each category, if the data ratio of the repurchase of old customers exceeds the normal data under this category, causing the data proportion to be distorted, even if the ranking is improved, there will be no real traffic and sales.

  How to solve the above problems? Can you get more traffic? On May 9, Laogao E-commerce Class invited Mr. Wang Changsheng to share with you how to create a hit product as soon as possible after understanding the underlying logic.


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