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The first show sold 300 million yuan, and the anchor who is even stronger than Zhang Lan is here!

2022-12-27


"Keep 1.5 liters 79 yuan"

“9.9”

"The big brand of water password, moisturizing and locking water"

“8.8”

"The price of this product has not been negotiated"

"Don't worry about him, I'll make up for you."

Following the live streaming and sales industry of "Sister Lan" Zhang Lan , "Big Sister in the Entertainment Industry" Xiang Tai Chen Lan was also unable to resist making her live streaming and sales debut on Douyin.

With most of the top stars in the entertainment industry, the topic of #Xiangtai Live# once made its debut on the Douyin entertainment list!



1. Top flow platform exceeded 100 million in 3 hours


"Others broadcast live to make money, and Xiang Tai is to play."

Although many netizens have doubts about the purpose of Xiang Tai's live broadcast, Xiang Tai posted a video on December 12 and mentioned that it was planned to open an MCN institution.

Some netizens commented, "Is Xiang Tai going to bring goods?", and was immediately liked by Xiang Tai.



In the 18th, Jet Li, Donnie Yen, Louis Koo, Gong Li, Rosamund Kwan, Carina Lau, Huang Xiaoming and other top stars appeared rarely, and they all hoped that their debut was successful for Xiang Tai.



However, on the day of the premiere, due to insufficient preparations from the staff, the live broadcast was interrupted due to various problems in the first two live broadcasts for a few minutes.

After finally stabilizing, Xiang Tai repeatedly quoted the camera, but the team did not get on the little yellow car in time.

These are all small episodes for the results.

According to media data, Xiang Tai Chen Lan's live broadcast debut was at its peak. In 10 minutes of broadcasting, more than 800,000 people were online. The GMV exceeded 100 million in 3 hours. The cumulative number of viewers in the live broadcast room reached 4,571.7w, and the number of new fans increased by 232.5w.

The GMV of this live broadcast finally reached 300 million!



2. "High-class self-service live broadcast"


After all, Xiang Tai is not a professional live broadcast and is not as familiar with the products and skills as the latter.

Although Xiang Tai brought goods, he was actually just using his name to attract traffic. The control of the live broadcast room was introduced by the assistant.

At the same time, Xiang Tai fully demonstrates the "rich Tai" style.

When selling a petal product, the merchant wanted Xiang Tai to taste it, but she immediately refused it on the grounds that she "had eaten it".

A home textile product was launched, and the brand asked Xiang Tai to touch the fabric. After touching, Xiang Tai frowned, and seemed to have ten thousand dissatisfied popped up in his heart.

When introducing a mask, Xiang Tai looked disgusted, and his face seemed to read: Can such a cheap thing be covered on his face?



This scene has sparked heated discussions among netizens.



Not only that, when selling mattresses, Xiang Tai also expressed Wang Xiaofei's meaning and saimargin-bottom:15px;">  9. WeChat mini program: In 2020, it will provide live broadcast components to help live broadcast sales

  According to January 9, at the 2020 WeChat Open Class PRO held today, the WeChat mini program team stated that it will focus on building commercial transaction scenarios in 2020, including brand certification, logistics tools, a new transaction guarantee system, etc. Among them, WeChat mini program will provide official live broadcast components in 2020 to help mini program live broadcast sales. In addition, WeChat also proposed content such as "one thing, one code" and scanning and identifying things on WeChat. In the WeChat version 7.0.9 updated at the end of last year, WeChat scan has added the "recognition" function, which can directly reach the purchase page of e-commerce mini-programs such as Youzan and JD.com. (E-commerce News)

  Cross-border e-commerce

  10. BlackBerry and Amazon AWS jointly launch an interconnected car software platform

  On January 9th, according to Phoenix Technology, BlackBerry announced a cooperation with Amazon AWS to jointly launch an interconnected car software platform for in-vehicle applications. The platform combines the functional security and network security of the BlackBerry QNX real-time operating system with AWS cloud and in-vehicle IoT services, which will help automotive OEM manufacturers quickly launch Internet automotive services including cockpit personalization, automotive acoustic system adjustment, vehicle condition monitoring and other Internet car services to the market. Additionally, as of the end of December 2019, Amazon has partnered with 10 automakers to embed Alexa systems on its popular models. (E-commerce News)


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