#Laogao E-commerce Newsletter# [E-commerce Evening News on January 4]

　　#Laogao E-commerce News# [E-commerce Evening News on January 4] 1. NetEase also plans to deploy fresh food e-commerce "Four Seasons Fresh" and is about to emerge; 2. The CEO of the post-00s is on the show to criticize adults for basic salary to play King of Glory; 3. The public security cracked the online virtual currency investment fraud case involving a total of over 100 million yuan; 4. Alipay promotes "train ticket equity card": cumulative mileage exchange red envelopes; 5. It is said that LeTV Sports co-president Liu Jianhong will resign and respond that he is on vacation.

　　E-commerce newsletter:

　　1. NetEase also wants to plan for fresh food e-commerce "Four Seasons Fresh" is about to emerge

　　It was learned on January 4 that NetEase is preparing to launch the fresh food e-commerce platform Four Seasons Fresh, which currently includes the official website (SIJI.163.COM) and mobile APP, but the reporter searched the official website and found that it showed 502, and the Four Seasons Fresh APP cannot be searched in the Apple APP store. According to industry insiders, the preparation stage is still in the process and the product has not yet been officially launched. As we all know, NetEase Ding Lei had previously vigorously developed Weiyang Pig, but I don’t know if he had already planned to pave the way for fresh food e-commerce. (Source: Pintu Business Review)

　　2. The CEO born in the 2000s played on the show to criticize adults for basic salary and play King of Glory

　　Recently, in a variety show, a post-00s CEO raided adults: "When I received hundreds of thousands or millions of investments and bonuses, many adults were still playing Honor of Kings, receiving basic salary, and living a ten-year life..." It is reported that this post-00s is the co-founder and CEO of Noah Continent, and is 16 years old this year. She said that the main thing Noah Mainland does is to share malls. Simply put, it is to combine Jack Ma’s Taobao and Ma Huateng’s WeChat, claiming to “catch all of Taobao WeChat in one place”. (Source: Mango TV)

　　Internet newsletter:

　　1. The amount involved in the online virtual currency investment fraud case was over 100 million yuan

　　On January 4, recently, the Youxian Branch of the Mianyang Municipal Public Security Bureau successfully cracked a major online pyramid scheme case, cracked down on an online pyramid scheme organization with more than 2,000 participants in the name of investing in the virtual currency "Liquor Coin" and involved in the case of more than 100 million yuan, and transferred 31 criminal suspects for review and prosecution. After verification by the public security, the gang has promoted "poly coins" since 2016, saying that it can preserve value and circulation, and tricked others into purchasing "poly coins mining machines" worth 6,000 yuan. By adopting the above model, the criminal gang lured thousands of people to participate in pyramid schemes. (Source: China News Network)

　　2. Alipay promotes "train ticket equity card": redemption of cumulative mileage

　　On January 4th, starting from now on, using Alipay to purchase train tickets from the official railway channel will not only accumulate railway membership points, but also accumulate Alipay railway mileage. To receive the "Alipay train ticket equity card", friends who have bought tickets before can also get a maximum of 500 historical miles. They can save every time they buy tickets. The miles can be exchanged for red envelopes immediately before buying the ticket next time. In addition to red envelopes, future mileages may also be redeemed for free bus cards, subway discount coupons, seasonal bike sharing cards and even railway upgrade red envelopes. (Source: Sina Weibo)

　　3. LeTV Sports Co-President Liu Jianhong responded that he was on vacation

　　On January 4, in response to the media's reports that he was about to resign, LeTV Sports Co-President Liu Jianhong responded on his circle of friends that he was on vacation. It is worth noting that in May 2017, there was news that Liu Jianhong submitted his resignation, which he denied at that time. (Source: TechWeb)

　　Cross-border newsletter:

　　1. Greek supermarkets stop supplying free plastic bags

　　According to the news on January 4, the Greek Articles Recycling Agency said that the current use of plastic bags by the Greeks is much higher than the European average. According to Greece's decree that came into effect on January 1 this year, starting from 2019, the charging level will be increased to 0.09 euros (about 0.7 yuan) per plastic bag. Proceeds from the sale of plastic bags will be handed over to the Greek Recycling Authority for environmental protection projects. At present, new regulations do not apply to street kiosks and open-air markets for the time being. (Source: Xinhuanet)

　　2. Another innovation for Amazon: Alexa wants to broadcast advertising through smart speakers

　　In the Internet market, as long as there are information services and audiences, online advertising will surely appear. According to the latest news from foreign media, Amazon is contacting brand advertisers and will broadcast advertisements through voice assistant Alexa. Amazon invented the Echo, a smart speaker based on voice assistant, which became the most important invention in the Internet industry in the past five years. Currently, from China, Japan to the United States, global technology companies are frantically imitating Amazon and launching smart speakers. (Source: Tencent Technology)

　　Today’s Lao Gao’s view:

　　Jack Ma said that e-commerce will disappear, so Alibaba has been trying hard to expand offline stores since 2016. Rather than saying that "new retail" is an upgrade of e-commerce, online traffic has dried up. Hema announced that it will open 30 stores in Beijing in 2018, so that Beijing citizens can enjoy 30-minute delivery service. If fresh food is like this, will everything else be far away? There is great potential for further study in the supply chain in the future.

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