#Laogao E-commerce Newsletter #March 25 E-commerce Evening News

　　#Laogao E-commerce News# [E-commerce Evening News on March 25] Internet celebrities sell high-quality fake bags with goods, and make an Audi one a month; Taobao regulates the qualification requirements for the third-level category under "education and training"; JD shopping circle opens a super partner plan; Alibaba's online shopping trend: the number of farmers increased by 120% year-on-year; brands such as Pechoin and Xtep are launched online through Amazon's global store...

　　E-commerce newsletter

　　1. JD Shopping Circle launches Super Partner Program

　　In order to incubate exclusive grass-planting celebrities in the shopping circle, JD Shopping Circle recently officially launched a Super Partner Program, which will spend tens of millions of cash and billions of exposure to support Super Partners in terms of brand cooperation, traffic distribution, packaging promotion, etc. At the same time, in this recruitment activity, JD Shopping Circle will implement the "broker plan", that is, each super partner who settles in will be equipped with an exclusive broker, and the broker will be connected 1V1 throughout the process from introduction, education to business cooperation. (36Kr)

　　2. Internet celebrities sell high-quality fake bags with goods and earn an Audi one a month

　　Internet celebrities sell high-quality fake bags with goods. Boss: Internet celebrities sell them as real goods and make an Audi one a month. Netizens visited Guangzhou and found that many brand-name leather bags sold online are actually high-quality fakes sold from private houses that are popular, and packaged receipts are available. Merchants said: You can print purchase receipts from various countries, and Internet celebrities who come to purchase goods sell goods through some big platforms. "You have to say that you die, you have to live," Someone can earn an Audi in a month... (Sina Weibo)

　　3. Taobao regulates the qualification requirements for the third-level category under "education and training"

　　According to reports on March 25, in order to standardize the development of Taobao's education and training industry and protect the legitimate rights and interests of consumers, Taobao has adjusted the "Taobao's education and training industry management standards". This rule change will officially take effect on March 27, 2019.

　　The main changes are as follows:

　　Clarify the qualification requirements of some third-level sellers under "education and training", and at the same time streamline the content of the original rules.

　　1. Some third-level categories access requirements under "Education and Training" must provide business licenses, special business qualifications (if special category products are involved) or relevant qualification filings. If they do not meet the access requirements, they will be immediately cleared;

　　2. Clarify some of the three-level categories under "education and training", and submit business licenses, special business qualifications (such as special category products) or relevant qualification registration specific registration qualifications;

　　3. The three-level categories under education and training include: distance online education and training, self-study examination training, driving skills, sports, paper testing and inquiry, and preschool education, primary school tutoring, junior high school tutoring, and high school tutoring that provides offline learning in the following three-level categories. Among them, specific market products include: distance online education and training, self-study examination training, driving skills, and preschool education, primary school tutoring, junior high school tutoring, and high school tutoring that provides offline learning in the following three categories. (Yibang Power)

　　4. News says Tencent Investment’s “super shopping guide”

　　According to March 25, several retail practitioners recently revealed that Tencent has recently invested in a brand retail digital intelligent operation platform called Super Shopping Guide, and the two parties may still be communicating the final investment details. Super Shopping Guide was established in 2014 and specializes in providing terminal system training and management for the retail industry, guiding the operation of the company's operating volume in a digital and intelligent way. (Lianshang.com)

　　5. Alibaba’s online shopping trend: the number of farmers increased by 120% year-on-year

　　On March 25, Alibaba released the first "online shopping 'spring' agricultural input trend" in the country - "2019 Online shopping "spring farming" agricultural input trend". The trend shows that during the Alibaba Rural Taobao "Spring Farming and Agriculture and Animal Husbandry Festival" promotion (hereinafter referred to as "Spring Farming Festival") from March 1 to March 20, the number of farmers who purchased agricultural supplies at the "Spring Farming Festival" venue of the Taobao APP (home version) increased by 120% year-on-year, and more than 200 farmers in poor counties participated. (Yibang Power)

　　Internet news

　　6. Douyu's annual revenue exceeded 4 billion yuan, and it is initially planned to go public this summer

　　Monitoring data from relevant departments of Wuhan East Lake Hi-tech Zone showed that Douyu Live's revenue exceeded 4 billion yuan in 2018. Sources revealed that Douyu's current total financing amount has reached 7 billion yuan, with a valuation of 25 billion yuan, and it is initially planned to go public on the Nasdaq in the United States this summer. A relevant person in charge of the Optics Valley "Internet +" Office said that Douyu currently has 200 million installed users. At its current 200% growth rate, its revenue this year is likely to double, sprinting to 8 billion yuan. (Hubei Daily)

　　7. Alibaba Health and Ele.me have a nightly emergency medicine delivery service covering five cities in Beijing, Guangzhou, Shenzhen, Hangzhou and Han

　　Alibaba Local Life Company, formed by Alibaba Health and Ele.me, has in-depth cooperation with Wuhan Tianji Pharmacy to officially launch a 7×24-hour emergency drug delivery service in the local area. Wuhan has become the "fifth city" for new pharmaceutical retail standardized services after Beijing, Guangzhou, Shenzhen and Hangzhou. Wang Qiang, head of Alibaba Health's Pharmaceutical E-commerce Division, said that in the future, Alibaba Health will also cooperate in depth with Alibaba's local life companies to export new technologies such as physician consultation and self-service drug sales machines to partners. (36Kr)

　　8. JD.com's new automobile sales business

　　Qixinbao data shows that on March 22, the business scope of Shanghai Yuanmai Trading Co., Ltd., which is 100% owned by Beijing JD Century Trading Co., Ltd., changed, and new automobile sales business was added. Qixinbao shows that the legal representative of Shanghai Yuanmai Trading Co., Ltd. is Zhang Yun and Liu Qiangdong is the general manager. A few days ago, JD.com just announced that JD.com's own brand "Jing'antu" was launched, and its product line mainly includes lubricating oil, batteries, tires, etc. (36Kr)

　　9. Mafengwo released the "2019 Qingming Festival Travel Trend Report"

　　According to the news on March 25, the "2019 Qingming Festival Travel Trend Report" jointly released by Mafengwo Tourism Network and Tencent Tourism showed that 13 of the 20 Jiangnan destinations before the Qingming Festival had increased by more than 100%, and the average increase was as high as 118%. Among them, Shanghai is the most popular tourist destination in Jiangnan, followed by Hangzhou and Nanjing. (E-commerce News)

　　Cross-border newsletter

　　10. Pechoin, Xtep and other brands are launched online through Amazon’s global store

　　On March 25, Amazon Global Store Opening China announced that more than a dozen well-known Chinese brands have recently launched online through Amazon Global Store Opening, including Amazon North America, Europe and other Amazon overseas sites, expanding overseas markets with a cross-border e-commerce export model and launching a new engine for its international business growth. Among these companies are well-known domestic brands such as Pechoin, Huili, Xtep, Xiangshan, Jieliya, Dapu and Hikvision, as well as emerging online brands Gudong and Zhiyun, and Tineco, a manufacturer-transformed brand, etc., covering skin care, clothing, sports, home furnishings, home appliances, high-tech and other product categories. (Europe)

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