4 management skills that must be learned in Taobao operation, how can you miss it!

　　Whether e-commerce operations can be successful depends on luck, but on understanding store operations and management. Taobao operation covers every step of Taobao operation and plays a crucial role in the development of Taobao stores. Therefore, Taobao operation is not so easy to do. Taobao operation requires a lot of knowledge and skills to master. Taobao operations must know how to deposit customers so that the store can get better and better. So what skills do we need to master if we want to run a good store?

　　1. Page management

　　A store page represents the overall image. If the overall image is good, it will give the customer a good feeling. What Taobao operations need to do every day is to insist on the various pages, posters, etc. of the Taobao store. If there are any problems, they must be corrected in a timely manner, and inaccurate information on the page must be corrected in a timely manner. Prices, details pages, etc. all need to be carefully checked.

　　2. Customer Service Management

　　Taobao customer service actually plays a very important role in the sales and medium-sized review rate of this store. This requires customer service to be professional, enthusiastic, and promptly respond to customer questions, promptly answer them, timely comfort customers' refunds, etc. What Taobao operations need to do is to regularly check customer service chat records, analyze data, and provide timely training when there are problems.

　　3. Inventory Management

　　The inventory of products must be checked in a timely manner. Many people say that it is better to do the form of the product. It is so troublesome to check regularly. Actually, it’s wrong. Regular inspections are very necessary, because one day the product is not registered in time. This has been taken by the customer, which will make the customer have a bad impression of the store.

　　4. Promotion Management

　　Stores must not lack activities that belong to their own stores. The purpose of the activities is to bring more traffic and transactions. The same is true for promotion. There are paid and free promotions. The main purpose is to hope that the store can have more traffic and transactions. If it is paid promotion, the production ratio must be considered. If the investment is far higher than the profit, then such promotion is not recommended. Promotion requires a good analysis of the store situation, and also analyzing the situation of the opponent, so as to know yourself and your opponent.

　　5. Overall control

　　As a Taobao operation, it also requires the ability to grasp the overall situation, which mainly refers to two levels: on the one hand, it is the control of the store operation process, and on the other hand, it is the control of the overall operation team. The control of the store operation process can be roughly divided into diagnosing store problems, setting up store products, optimization, marketing and promotion, etc. The control of the overall team refers to the ability to control all members of our operating team, and strive to achieve the same goals and work together.

　　Taobao operation is a technical job, so it requires all operation personnel to spend more time learning this knowledge, and make continuous efforts and progress. After we master the above skills, we will find that Taobao operation is not difficult, and we can also do a good job in store operations smoothly.