How to use the law of changing seasons to make visitors exceed 10,000?

　　As soon as I started working today, many students were asking whether it is better to make long-sleeved T-shirts or short-sleeved T-shirts now, and whether they should make spring styles now. Yes, this is a particularly important question. For shopkeepers who have no experience or have little experience, it is not recommended to make spring money, as the operation cycle is too short. This is also the main content I want to share today, how to use the seasonal conversion rules to quickly ignite the store.

　　1. Market Analysis

　　1. Market analysis and survey are the prerequisites for making a product, and one of the main factors determine whether the product can be made quickly. Whether to make spring or summer models, operate according to your actual ability. Here is a market research method.

　　The above picture shows that the long and short sleeves of T-shirts are calculated through software. Compared with sales in 2015 and January-June 2016, as shown in the information shown in the picture, it can be seen that the sales of T-shirts in 2015 and 2016 began to rise in March, but compared with April and March, the sales directly decreased by about 50%. The short-sleeved sleeves also rose in March and then began to slowly decline in June. After sorting and comparing the data, the shopkeeper should also know clearly what style to make.

　　2. Mobile phone recommendation keywords

　　1. After choosing the best style, you must choose the keywords. Keywords are one of the important laws during the seasonal period of seasonal products.

　　Not only sellers, but even buyers want to know in advance what new models will appear in the next season, and then the official will make corresponding keyword recommendations based on Taobao users' search habits and the number of search keywords. Many people will ignore the keywords of summer when they are still hesitating or directly operating the spring model. With recommendations, there will definitely be clicks. Since many shopkeepers do not pay attention to the importance of changing seasons, some words have a huge number of visits, but there is very little competition for products.

　　As shown in the picture above, searching for industry big words like T-shirt women directly recommends keywords like T-shirt women's short-sleeved words. The focus is on the attribute words recommended on the right, or keywords such as style and crowd. These are the keywords we need.

　　3. Data from mobile phone recommendation words last year

　　In the second point, we can choose the keywords, and we can't just use them directly. In order to avoid accidents, we still need to compare the data performance of this word last year. If the data performance is not bad, this word can be used boldly.

　　Take the Korean style of women's short-sleeved T-shirts as an example, and go to the business consultant to verify it.

　　Since February, the search popularity with the highest popularity reached 140,000 in May also had a conversion of around 4.5%. This shows that this word is worth our efforts.

　　4. Mobile phone recommendation word top sales ranking data

　　The sales dimension determines the difficulty of making this product and this word. The more sales the first 20 babies are in the sales ranking, the more difficult it will be for us to do, so we must also consider the sales. You can't just rely on the first three dimensions to decide that this product can be made.

　　The above figure shows that the highest sales payers are sorted in a single dimension of high to low sales. The highest sales are only 1,742, and the sales are only about 2,200 in 30 days. It is enough to show that competitiveness is extremely low.

　　At this step, it is recommended to card the price in addition to sorting the card sales volume. The selection based on the price of our own products will be more accurate.

　　As shown in the picture above, the sales ranking is blocked, and the price is blocked by 23-65 yuan and the competition is even lower. Demand is constantly increasing. As long as you seize the opportunity, it is very easy to make a model using the special period of seasonal conversion.

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