The headache for novices sellers is traffic. Many people only have a few visitors every day after the store is launched. They are anxious every day, but they don’t know what to do. Today I will tell you how novices sellers should attract traffic. Many people who want to open a store on Taobao have cast doubts. They want to open a store on Taobao, but also see many Taobao sellers complain that it is too difficult to open a store and don’t get into the trap. Since the newly opened Taobao store is just newly opened, the sales evaluation is 0, it has no popularity, and the store has no reputation weight, so it definitely has no traffic. The newly opened Taobao store is in the early stage.
1. How to optimize the basics when opening a new Taobao store?
1. The categories must be accurate
2. The baby attributes cannot be filled in incorrectly or missed
If you fill in the wrong category, it means that the category is not correctly placed, which is a violation and will be demoted. The missing fill will cause: because you are a new store, search engines cannot give you preliminary and clear store labels; and products with incomplete attributes will be arranged by the system to display them later.
3.30 titles, don't waste them. Well-written can bring good rankings to sellers. It is important to note that you write core words. Don't be willful.
4. Keyword layout of the entire store. Including core keywords and long tail keywords, you should pay attention to taking over the entire store.
5. Time to place and remove. The time for removal should be optimized for different keywords. If the weight is relatively high, the focus will be on optimization.
6. Recommended windows. A good location, make sure to make good use of it.
7. Baby's first picture. You must have your own label and be highly recognizable. The same is easy to be ignored.
8. Pricing. The price can be set slightly lower, for example, 10 can be set to 9.8 or 9.7. This is a kind of shopping psychology of people.
It is also very important to launch new products. After a new product, it is easy to see the changes in the store’s keywords, transforming them from the previous messy big words to a clear and accurate small word. Therefore, when the new title is released for the first time, the production of the title is particularly important. Search for keywords, find the baby and increase transactions.
After the title was written, some free traffic was brought in. At this time, you need to look at the main picture and details page of your baby. Observe the optimization of the main pictures of the peers' treasures and make the main pictures with the same style as the store based on the positioning of the store. The layout and layout of the details page should also have an overall plan in the early stage. Details and selling points are essential content on the details page.
You can use the direct train to conduct a test first, select products with better data within a certain period of time, and combine them with user feedback. At this point, a basic selection is completed. You can put it on the shelves and tell Taobao that your product is very good and let it allocate traffic to you.
The above series of operations require time to observe. So merchants must not be in a hurry. The main thing is that the foundation has been laid in the early stage, the starting point is higher, and it is relatively simple when going to operate later. For new Taobao stores, it is impossible to use big and hot words to obtain traffic because they are not competitive at all. So when optimizing titles, you must avoid those competitive keywords. In this way, your titles can not only achieve relevance, but also have good search popularity, and traffic will definitely not be able to escape!