The purpose of all business activities is business trust

　　1. There are two difficulties in corporate management . First, avoid egalitarianism, so that employees who create well-known value will not get well-known benefits. However, who are employees who create well-known value needs very scientific and recognized judgment standards. The team is unstable, and the problem is often that the boss believes that employees who create well-known value are not recognized by most employees; second, do not pay attention to Darwin. No matter how outstanding the employees are, they cannot complete all the work. The company is a whole. The consequence of over-inclining toward those 20% of employees is the collapse of the company.

　　2. Strengthening the brand impression of fans and putting their fans at the top of the contempt chain is an important means to enhance the stickiness of fans.

　　3. The purpose of all commercial activities is business trust.

　　4. Is it better to set a low price or a high price? The key to this problem is "the cost consumers are willing to pay." Now that consumption is upgrading, merchants are generally thinking about price increases. But the key to price increases is whether your product has been upgraded. "The quality of goods is good and the price is low, but the things now are just "substantive interests + psychological interests". If the product does not upgrade, the price will rise. Apart from fooling a group of newbies, they will not live long.

　　5. Doing business and management is essentially about spending money. After the money is divided, many problems are solved naturally, including talent issues, innovation issues, and team combat effectiveness issues. If you can't share the money well, you can't even play with management masters like Ren Zhengfei and Jack Ma.

　　6. Marketing is king, but there is no way, this is the truth.

　　I hate the saying "marketing is king", but one reality tells me: in this world, only those who can shout can make money, and those who understand marketing are awesome.

　　7. Believe that if you have a good product , you can make a lot of money. Either you are too awesome or you are too naive.

　　8. Why is it difficult for us to buy good products with good quality and low price?

　　1) The one that is delivered to consumers at a huge price is not necessarily the best product, it may be just a merchant with money to do marketing;

　　2) If you hold high-quality products, you may be forced to death because you have no money to do marketing;

　　3) The product is very good and you have money to do marketing, but clothes worth 20 yuan may be sold for 200 yuan.

　　9. Relying on marketing fraud has almost become the business bible of a considerable number of companies, but my judgment is that this is just a special phenomenon in a special period. China's development is too fast, and consumption concepts are far from catching up with the development of the commercial market.

　　10. Consumers are immature, and merchants are eager for quick success and instant benefits. But consumers who have been bombarded with marketing will sooner or later wake up and will no longer be so easy to be fooled. Ambitional merchants are also trying to make products while marketing.

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