Eight rules for Taobao hits - help create baby hits

　　How to quickly and effectively create Taobao hot products ? Many people want to know. The following Laogao E-commerce brings 8 major rules to enable you to quickly create hot products!

The first rule to create a popular Taobao product: Analyze and select

1. Market Analysis

　　Early market analysis: You can analyze it by competing; for example: T-shirts and dresses, products with strong seasonality, you need to investigate popular popular colors, patterns, materials, styles, and styles. Combined with the style of your own store, the early analysis is not difficult but very important; the direction is a compass, and no matter how many difficulties you encounter in the right direction, you can overcome them. If the direction is wrong, you need to start over, which will be very expensive.

2. Select the product in the store

　　Manufacturers with conditions can produce a batch of products based on the results of the survey to make data. If the data is good, they can be mass-produced and promoted. If they are small sellers, they should consider more when choosing a style, because the flexibility is relatively not that strong. On the one hand, they should consider the degree of consumer preferences, and on the other hand, they should also consider profits. Therefore, they should make a budget form. What is the approximate cost? How much profit can make money? If you don’t know these things, you may die in the later stage because of no profit; the purpose of a businessman is to make money, and promotion without profit is to be "slut".

The second rule of creating a popular Taobao product: Baby details page

　　The editor had a very ignorant experience. At that time, I described it as a baby: I just briefly introduced what this product is for, the packaging is very good, and the express delivery is very fast. At that time, I didn't pay attention to the baby's details page, so I put it on after finishing it sloppy. The effect was not ideal. I thought that it might be because the promotion was not good, so I threw it into the direct train. The money was simply thrown away in vain. The only gain now seems to be experience.

　　Later I paid attention to the details page. In fact, the operation work is to discover problems and solve problems. Later, the artist re-made the details page. This time, I was completely from the perspective of consumers and paid attention to several points that consumers care about. First, look at the review content. What is the good review given me? What is the bad review because of ours? Is it our reason? Or the manufacturer's production reason? Call customers with bad reviews to consult buyers to experience it and understand my consumers.

　　Later, the details page was re-revised. Consumers were concerned about whether it was pure cotton. I would do some pure cotton tests on the details. Without much text, consumers could see that it was indeed pure cotton. They were worried that it would not look good when they were bought and put on. They did some buyer shows so that customers could understand what the clothes were like after receiving them. There were still many points and understand them more.

　　In short, the baby details page should be designed based on the concerns of consumers and expressed in the style of your own store. If the style of each store is different, design it in a way that suits your own store style.

The third rule to create a Taobao hot product: baby pricing

　　When pricing the product, if it is a brand product, you can consider the value of the brand. In terms of pricing, compare the price with the most sales volume of the same brand, and see which price the order is at. The sales volume is well-known, and combine it with your own profits. Today I will talk about the key points of the price. Taobao now divides traffic in a very detailed manner. The quality of customers in groups with low average customer prices is different, and the situations they encounter are different. Like Taoke, the customers who came in through Taoke are different, because people are not satisfied. If you buy things at a low price, you will feel that the quality will be a bit bad. So when you receive the goods, you will also think that this is not a good thing. Otherwise, it is a psychologically appropriate emotion. However, although the price of the flat-sale product is a bit expensive, you will expect the product to be very good when you have not received it. When you receive it, it just meets the point he expects to be very satisfied. Therefore, the pricing should be considered as the right customer group.

The fourth rule of creating a popular Taobao product: baby promotion

1. Free traffic

　　Search traffic is very important, and its important point lies in the optimization of titles. Many people just started e-commerce operations do not pay attention to titles. The keywords of the title are not just stacked up. When editing, you should consider whether the product is a new product. Accurate long-tail words have little competition, and there will be many opportunities for display. Words with large competition are difficult to make in the early stage, and there are few opportunities for display. After some sales in the middle and late stages, you will optimize keywords with large competition .

2. Paid traffic

　　Paid traffic includes: direct train, diamond exhibition, Taobao customer. The other two are mainly used as the auxiliary train, some of which can be done or not, but the express train is something that every e-commerce person must know.

Rules for creating Taobao hot products: Select and test models

　　The express train has a function of testing the model. If the plan is a newly opened account, it is recommended to add test products to multiple plans and add the same keywords. After a few days of testing, you can see which plan performs well. If it already exists, you can place it in the original plan with higher weights to test the model. The characteristic of the plan with high weights is that the quality score is high when adding keywords, and the starting point is high to save effort. You can also choose the fuel-saving treasure, and add the baby in batches to automatically optimize it. The long-tail plan adds high-quality long-tail words to reduce costs and be more accurate, and can see the preferences of the target population.

Rules for creating Taobao hot products: Select words

　　When selecting keywords, you don’t need to add 200 keywords in the early stage. You can choose several long-tail words to cultivate weights. If the newly added words can be 9 points and 10 points, the quality score will not be low when adding keywords. There are many ways to select words, such as through the word selection assistant of the business consultant, the search drop-down menu on the PC and mobile phones. The drop-down words must be selected, because only if the search frequency is high, they will be included in this place. There are also word selection recommendations from the direct train. Many recommended words and category keywords may not be very relevant. They will also be given to us, so we need to filter them.

There are two more dimensions to consider:

　　One is: correlation.

　　The second is: display the index.

　　The most relevant one is now. The first choice is to choose a display index greater than 500, but don’t choose big words with more than 10,000. New plans are difficult to compete. Don’t think about getting it in one step. Be careful to hurt your legs. Without competition, there will be no clicks. Such words will still be deleted in the future, which will also affect the weight of the entire plan.

　　Relevance can be controlled by creative titles. If the correlation is not full, add this keyword to the creative title and observe it, the correlation will be full immediately. If you still don’t have the full format, consider whether the attributes and categories are filled in correctly. Compared with other points, correlation is the most basic and simplest. When we choose keywords, we may have more keywords and several creatives to use, but not so many pictures at this time, we can use the same creativity to edit different topics.

Rules for creating a hot Taobao product: Bidding for direct train keywords

　　The bid for keywords is made through the average market price in the early stage. According to experience, new products are difficult to make, and the price is higher than the average market price. After 1 hour and two hours, we will see if there is a position and display. If there is no position, the percentage of the targeted population should be increased by 20%. The population in this position is more accurate. The later data will be very beautiful. You must spend the money if you set a limit of hundreds of days every day. The money cannot be spent. There are two reasons: the price is low, there is no display, let alone clicking, and there is another reason because the click rate of the picture is too poor, and it is displayed, but no one clicks. This is what we are going to do next. Optimize creative pictures.

　　The importance of click-through rate in the express train reaches more than 90%. The optimization of car pictures is one of the beauty. This kind of beauty is something that consumers are willing to see. Some pictures have a messy background without any aesthetics, and the placement of pictures is inconsistent. Now Taobao’s search side is more inclined to still life or model pictures on white background. Don’t have psoriasis. This is the most basic thing. When we open the Taobao homepage, we see basically still life pictures on white background. On the one hand, it is to cater to the trend of Taobao. Taobao’s trend is consumer trend. You can look at Uniqlo’s pictures simple tiles, which look very clean and toned. Beauty is also copywriting, creative expression, and some people express the selling points of the product through words. It is perfect to express the selling points of the product through text and creative ideas. If the selling points of the product are expressed by consumers, the click rate of this picture will not be bad. You can also learn from the creative optimization of Fushengbao, 50 sets of exquisite templates, one-click setting and one-click placement; intelligent optimization of creative titles; support creative testing of 8 pictures, in one step!

　　Another situation is that the artist's creative ability is not very strong. At that time, the simplest and rough way is to imitate. Search keywords and view the express trains on the first few pages. It depends on how the top-ranked creativity is. Design according to this creativity, and clicks will not be bad. Through them, we can know that consumption likes this type of creativity. If the click rate is not high enough, these sellers will not appear on the first screen.

　　Next, I want to tell you a key point. When our previous work is completed, the next thing is our purpose, which is to convert. The traffic is also brought up and the conversion is increased, and the product will be successful. Many times, problems occur in the last step, which affects the conversion, the details and prices. We can do some promotions, discounts, gifts, and other activities to stimulate them so that they can have the desire to buy.

　　Next is the product details and evaluation. We have talked about the details before. Now let me tell you about the evaluation. If there are medium and bad reviews in the store C, we can call the customer and ask the customer to cancel the medium and bad reviews. The necessity of processing medium and bad reviews affects the conversion. The money spent is wasted and the data cannot be measured. Therefore, the medium and bad reviews must be controlled. Now when we go shopping, most of the reviews will go to see the evaluations. The content of the evaluation directly affects the impulse to buy. If the evaluation pictures are good, you will definitely buy them. If many people say that the product is not good, then you have to consider it. There is no way to delete the reviews in Tmall stores. If there are bad reviews, there are two points and one explanations. If there are, find a higher-level number to make up for it, so that the bad one can be placed below. This can improve product conversion. But the conversion method is whether you should have a clear direction. You know where the direct train comes from and where the sales are related. You should use the perspective of the key treasures of the fuel-saving treasure, indirect conversion direction, and understand which treasures are indirectly converted by the direct train. This function can be emphasized by the fuel-saving treasure, and you will be clear after experiencing it.

Rules for creating hot products on Taobao : Maintenance of hot products

　　This should be a small problem. There are many directions, such as building a customer base to maintain customers well. Regularly draw lucky customers to give away new products or hot products to maintain their enthusiasm, and upgrade and improve products by investigating the satisfaction of products with old customers.