With the rapid development of the e-commerce industry, more people want to obtain the dividends of e-commerce, among which many people are willing to try opening a Taobao store. But is opening a Taobao store equivalent to starting an e-commerce business? In fact, it is not the case. Opening a store is just the first step, and the important thing is to operate the Taobao store below.
Not everyone can do Taobao’s operations. A good operation and a bad operation will directly determine the success or failure of the store. Operations require a comprehensive knowledge. Although some do not need to be particularly profound to understand, at least you need to know what the process is. Below are several major skills we have compiled in Taobao operation. You can see which ones you have and which ones you need to continue to learn.
Taobao operation skills 1. Understand some art design
Knowing some art designs will make it easier to communicate with art. What other pictures can better improve conversion rates and attract more people, and what kind of pictures can best meet customer needs, and then give design plans and event planning targeted.
Taobao operation skills 2. Text ability
Some of Taobao operations work is market planning, and you need to write copywriting from the perspective of the market. How to refine the service core and product highlights in one sentence requires training.
Taobao operation skills 3. Understand data analysis
Operations must be data sensitive, because any things and solutions you do are done first and then data analysis is carried out. From conversion rate, customer complaint rate, customer service order acceptance data or success rate, etc., we can better understand the situation of ourselves and our competitors.
Taobao operation skills 4. A deep understanding of products and industries
What is Taobao operated? It’s just products and stores. If you don’t even know the industry and products, then there is no way to sell it. For products, you need to understand the advantages of comparing similar products, and whether they can sell well after entering a certain area.
Taobao operation skills 5. Operation inside and outside the site
Operations on and off-site can better help the dissemination and sales of products. On-site operations are mainly based on activities, such as following the platform activities and continuously combining product sales, which is relatively simple. Also, let’s change your mindset. Taobao operations sell knowledge and concepts, so that customers can become loyal fans of your products. Off-site operations are about cooperating with some off-site platforms to attract traffic into stores, which is actually about attracting traffic.
Taobao operation skills 6. Team control and own strategy
Taobao operations are the core figures who control the entire team. Whether it is customer service, warehousing, art, promotion, etc., it requires reasonable layout. If Taobao operations want stores to survive on the platform, they need to have their own strategies to make their products and stores stand out.
Taobao operation skills 7. Products require media packaging and absolute sensitivity to the market
No matter how good the product is, the media guarantee is not strong and will not attract customers. Therefore, we must pay attention to media guarantees both inside and outside the site. The market is also changing rapidly. It may still be there and may disappear every day, so you must be absolutely sensitive to the market.
The above 7 points summarize what Taobao operation needs to do and what skills are mastered by Taobao operation officers? If we master all these skills, then Taobao store operation can be said to be a breeze for us. If we do not have these skills, then we need to study harder and summarize continuously to be able to do a good job in Taobao.
EN
CN
