What is a traffic-driving model and how to create it efficiently!

　　What does traffic diversion mean? I believe many people don’t know that in fact, merchants usually create some traffic diversion models on the store in order to bring traffic to the store and achieve better traffic diversion effects. So you can imagine that traffic is a treasure made by merchants that can bring traffic to the store. How should we create a drainage package?

　　The first step is that we should always pay attention to the store situation, which products are popular every day, and then buyers stay on the page for a long time, and choose a few treasures that are better at traffic or are following as traffic attractions.

　　There are many tools on Taobao, and you can analyze them based on the data of these tools to view your baby's click-through rate, jump rate, etc. Generally speaking, the lower the rate of the baby's jump, the longer the buyer stays, which is better.

　　Collection rate and purchase rate are also a reference point. The collection rate and purchase rate are relatively good, which means that the baby is more concerned by customers and is more attractive. However, the collection rate and purchase rate are high, but the conversion rate is too low. It is still recommended not to make traffic. If the conversion rate is low, it is definitely a link that is not done well, and the title or details page is not attractive enough.

　　So next we will talk about the title and details page. No matter what product you are doing, the merchant needs to work hard on the title and the details page. If the title is not done well, others will not be able to search; if the details page is not done sufficiently, the buyer cannot see what she wants to see, and the details pictures, and he may not want to buy it.

　　What kind of products are suitable for traffic diversion?

　　Some merchants don’t know how to choose a traffic diversion model, so what should I do? If you choose a traffic diversion model, you must pay attention to keywords. Generally, products will use search engines to traffic, so the quality of keywords has a certain relationship with traffic. Combine the business consultant to find words with low competition and high traffic, and then add the attributes of the product to combine them. If the keywords are not selected well, then it will be meaningless to do traffic diversion.

　　According to the above method, we can use a product to drive traffic, drive traffic of other products in the store, and promote the transaction of other products. This can not only improve the store ranking, but also activate the store traffic.