#Laogao E-commerce Newsletter# [E-commerce Evening News on January 11]

Evening information:

1. Huge engine: The customer acquisition cost of business merchants during the Spring Festival is reduced by about 40% compared with the two weeks before the Spring Festival;

2. The 1688 "Spring Festival Services No Closed" series of courses have been fully launched;

3. The new version of Jingmai APP is launched;

4. Shopee releases the 2023 Spring Festival holiday arrangements;

5. eBay launches clearance promotion...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Huge Engine: The cost of customer acquisition for business merchants during the Spring Festival is about 40% lower than that of the first two weeks of the Spring Festival.

According to the news on January 11, in response to the pain points such as uncertainty in the operational effects faced by small and medium-sized businesses during the Spring Festival and difficulty in ensuring logistics, Juliang Engine provides an effective solution for small and medium-sized businesses. Juliang Engine said that after comparing and analyzing the data of merchants closed during the Spring Festival in 2022 and continuing business businesses, it was found that the customer acquisition cost of merchants operating during the Spring Festival was reduced by about 40% compared with the two weeks before the Spring Festival. In order to enable merchants who continue to operate during the Spring Festival to better seize business opportunities, Julian Engine launched a Spring Festival non-closing event to help merchants seize volume at staggered peaks and seize high-quality traffic with low cost of investment. (Juliang Engine Merchant Service Number)

2. The 1688 "Spring Festival Services Not Open" series of courses have been fully launched

According to January 11, in order to help merchants prepare for growth in 2023, a few days ago, the 1688 "2023 Spring Festival Services will not close" series of cloud courses will be fully launched for merchants. This series of courses in the "2023 Spring Festival Services will not be closed" include "Short Video Creator Training Camp", "New Business Escort Plan 26th Online Training Camp", "1688 Spring Escort Plan", "1688 E-commerce "Orange" Long Compulsory Courses Growth Period - How to Create a Popular Product", "1688 E-commerce "Orange" Long Compulsory Courses Growth Period - Zero New Product Transaction Skills", "1688 E-commerce "Orange" Long Compulsory Courses Climbing Period - How to Play Live Broadcast", "1688 E-commerce "Orange" Long Compulsory Courses Leading Period - Management and Maintenance of Old Customers". (1688 Commercial Development Center)

3. Taobao initiates an industrial belt support plan to help small and medium-sized enterprises clear inventory

On January 11, Taobao launched an industrial belt support plan, helping small and medium-sized enterprises clear inventory through Taobao live streaming traffic subsidies, anchor training, waiter one-on-one guidance, etc. At the same time, Taobao Live will jointly launch a special plan with Diantao, which will recruit 1,000 factories with urgent needs in major industrial belts across the country to help them open up sales and clear inventory. Taobao Live will also invest exclusive traffic of 10 billion yuan, providing traffic support to industrial anchors, institutions, etc., and a single account can obtain up to 3 million traffic per month. (China.com Technology)

4. What is worth buying and release the 2023 annual goods trend report

The report shows that during this year's New Year's Festival, local high-quality foods ushered in a wave of consumption peak. Among them, Hongyan Strawberry GMV increased by 193.6% year-on-year, Aksu Apple GMV increased by 95.2% year-on-year, and Wuchang Rice GMV increased by 71.3% year-on-year. The report shows that "healthy New Year's goods" represented by health products, physical examinations, and health-function home appliances have become the highlight of people's New Year's goods consumption this year. In addition, the functional beverage "upstart" electrolyte water continued to explode during the New Year's Festival, with GMV increasing by 3,050% year-on-year. Gatorade, Alien, and Scream became the three electrolyte waters with the fastest growth in GMV. (Worth buying technology)

5. The new version of Jingmai APP is launched

According to January 11, in order to enable merchants to complete the backend processing of the store on the mobile phone, Jingmai APP has now upgraded a new version for JD store merchants. Merchants can also view store data and process to-do items when opening the Jingmai APP on their mobile phone. At the same time, the new version of Jingmai APP aggregates store data and promotion data on the home workbench. Merchants only need to click on the data on the top of the workbench and pull down to check all data about store operations in a timely manner! (Jingmai Merchant Center)

Internet news

6. Apple: The App Store has accumulated revenue of over US$320 billion

According to reports on January 11, Apple's official website shows that since the App Store was launched in 2008, it has accumulated revenue of more than US$320 billion, and the total number of paid subscriptions on the App Store has exceeded 900 million. In addition, in 2022, the number of users visiting the App Store hit a new high. Apple notes that more than 650 million visitors from 175 regions around the world visit the App Store every week. In addition, Apple also highlighted statistics from other services, pointing out that Apple Music has more than 100 million songs and that Spatial Audio adoption has increased, with a double monthly audience since its launch. TechWeb)

7. Goldman Sachs maintains WeMall Group's "buy" rating target price to HK$6.88

On January 11, Goldman Sachs issued a research report that it raised WeMall Group's target price by 15% from HK$6 to HK$6.88, reaffirming its "buy" rating. At the same time, the net income forecast for WeMall Group for fiscal year 2023-2025 was increased by 15-40% to RMB 59/255/540 million. The bank expects that China's reopening will stimulate the recovery of retail marketing activities, and the company's software and its merchant service business will benefit from it; Tencent's video account will become a potential growth driver for 2023 and beyond; WeMall's financing is intended to alleviate market concerns about returns on convertible bonds due in 2025/2026. (Phoenix.com)

Cross-border newsletter

8. Shopee releases 2023 Spring Festival holiday arrangements

According to January 11, Shopee recently released the relevant holiday arrangements for the 2023 Spring Festival. The specific arrangements are as follows: In terms of SLS warehouses, Dongguan warehouse & Yiwu warehouse will suspend services from January 21 to January 23, and the warehouse will only receive goods from January 21 to January 23, and will not be processed in the warehouse; it will return to normal on January 24. It should be noted that the overall SLS timeliness may be affected during the Spring Festival. Among them, in terms of the overall aging impact of SLS air transport channels, the time limit for goods arrived at the Southeast Asian stations and Taiwan shrimp skins during the Spring Festival is expected to be delayed by about 3-4 days. (Hugo cross-border)

9. Amazon opens Buy with Prime services to all sellers

According to reports on January 11, Amazon announced today that it will open the Buy with Prime service to all merchants in the United States by January 31, which allows online merchants outside its platform to use Amazon's payment and logistics. Previously, Amazon only provided this service to merchants using Amazon Fiscalade. Amazon has not disclosed how much the merchant needs to pay to use the "Buy with Prime" service. (Whip the Cow)

10. eBay launches clearance promotion

According to January 11, in order to further support the development of sellers, eBay will launch a new promotion in 2023 - eBay Clearance Promotion. The new event launched by eBay will notify potential buyers through various channels, such as email and eBay APP message reminders, to help sellers increase sales of such products, enhance capital turnover, and thus increase sellers' overall sales on eBay. (eBay)