【E-commerce operation dry goods】Detailed positioning of e-commerce operation

　　E-commerce operation, the meaning of the term is actually the same as business, which means that the operational thinking makes your products successful. As an excellent e-commerce operator, the first thing you need to know is that the company is the person who gives you a framework and direction, but at the same time you also need to grasp the details. After all, the framework is also composed of details. Similarly, the positioning of e-commerce operations can also be explained by framework, direction, strategy, and layout. What are the detailed positioning of e-commerce operations that we need to pay special attention to? Let’s explain it from 6 aspects:

　　1. Funds : Funds are the first thing to consider in e-commerce operations, but how to turn these funds into snowballs through their own e-commerce operations and bring maximum returns to investors is the most core function in e-commerce operations.

　　2. Product : When a new product is launched, e-commerce operators must first consider the prospects of the product and how much sales the entire market can generate, and then consider what kind of products to provide consumers.

　　3. Target consumers : Select your target consumers based on the positioning of your product. After selecting the target consumers, the final consumers of the product can be divided into two types, one is organizational purchase and the other is individual consumption.

　　4. Product pricing system : The product pricing system is set based on target consumers, competitors, costs and market positioning. Different target consumers and different price systems are set up, which is reflected in the price difference between channel providers and end customers. Competitors and market positioning are reference standards for setting price competition strategies, and cost is considered from the perspective of profit.

　　5. How to sell : As e-commerce operators, we need to promote a new product, which requires e-commerce operators to promote new products in their own way. A new product has just been launched, and its sales volume is 0, so it needs to be based on its basic sales. Whether it is overtaking on a curve or changing lane, the concept of continuous optimization and innovation cannot be separated from the e-commerce operation. Whether the terms such as fan economy, post-advertising, brand incubation and other terms have been truly understood is the key to the successful sales of every merchant.

　　6. After-sales service : After the product is sold, it is not our business that can be finished, but what kind of service should be provided to satisfy consumers and make them our loyal consumers. As managers of e-commerce operations, we must have five other abilities: learning ability, execution ability, analysis ability, management ability, and decision-making ability.

　　The above 6 points explain the after-sales service from the initial positioning of operation details to the product after the sale, so the positioning of e-commerce operation details is very important, including product positioning and crowd positioning are key factors. We must learn to constantly summarize and analyze. Only in this way can we do a good job in e-commerce!