E-commerce Evening News Briefing on June 19

#Laogao E-commerce News# [E-commerce Evening News Brief on June 19] Yiwu and Alibaba established an eWTP joint venture; Rebate Network 618: Save 170 million yuan in total for users; Douyin and Mango TV jointly created a series of activities of "Variety IP× Live Streaming"; Get App Release Knowledge Service Products "Get Tips"; Foreign Media: Coupang has become the most popular e-commerce platform in South Korea...

E-commerce newsletter

1. Yiwu and Alibaba establish an eWTP joint venture

On June 18, Zhejiang China Small Commodity City Group Co., Ltd. and Alibaba Group signed a cooperation agreement. The two parties will establish an eWTP Yiwu joint venture to jointly establish a digital comprehensive bonded zone and an eWTP Yiwu public service platform. According to the agreement, the two parties will use the comprehensive bonded zone as a carrier to introduce regulatory concepts and technologies such as IoT (Internet of Things), digital fences, and further expand export, import and re-export trade by accelerating the construction of digital infrastructure. (Zhejiang Daily)

2. Rebate Network 618: Save 170 million yuan in total for users

36Kr learned that as of 24:00 on June 18, the rebate network has saved more than 170 million yuan in total for users. In terms of platform order amount, as the largest consumption season since the epidemic, more than 10 platform malls have grown by more than 100% year-on-year. Among them, the purchase order volume of Koala Hai increased by 330 times year-on-year, and the order volume of Vipshop increased by 154% year-on-year. (36Kr)

3. Alibaba Jialuo: Tmall 618 growth rate this year far exceeds expectations

Jia Luo, vice president of Alibaba Group and head of Tmall 618, said in an interview that the growth rate of Tmall 618 this year far exceeded expectations. According to him, during this year's 618, with the help of the "Spring Thunder Plan", more than 4.5 million small and medium-sized merchants on Taobao achieved growth. At the same time, live broadcast has also become one of the keywords of this year's 618, and Taobao Special Edition officially launched the live broadcast business during Tmall 618. (Sina Technology)

4. Pinduoduo releases 618 maternal and child consumption power report: The cost of raising children born after 1995 is the highest

On June 19, Pinduoduo released the 618 maternal and infant consumption power list. Data showed that during the 618 period, the sales of milk powder category increased by 510% year-on-year. On June 16, 10 minutes before the opening of the trendy toy category day, it exceeded the sales of last year's full-day. QuestMobile data shows that families born in the 1980s and 1990s who live in third-tier and below cities are young and strong, with more than 60% of users with medium and high consumption capacity. (Europe)

5. TikTok and Mango TV have created a series of activities of "Variety IP×Live Streaming"

On June 19, Mango TV officially announced that it will work with Douyin to create the official live broadcast room for the variety show IP "Sisters Riding the Wind and Waves", and Douyin will serve as the official exclusive live broadcast platform for the "Sisters" IP. During the broadcast of the program, the exclusive Douyin live broadcast series will be held for a total of 12 episodes, and the sisters will appear in the live broadcast room to share good things. It is understood that the series of live broadcasts will be officially launched on Douyin at 19:30 pm on June 26 for premiere, which marks the official transformation of Douyin live broadcasts from a single celebrity sales model to the direction of "variety show IP×live streaming sales". (E-commerce News)

Internet Information

6. Didi Hitch launches trial operation in 300 cities across the country

36Kr learned that hitchhiking has been launched in 300 cities across the country for trial operation, and will resume cross-city services from June 23, and cities such as Beijing will not be open for the time being. Data shows that compared with the early stages of trial operation, the number of car owners and passengers who choose to ride a ride every week has increased by dozens of times. (36Kr)

7. Get the knowledge service product released by App "Get Tips"

On June 19, on the 618 National Shopping Festival, the Knowledge Service Platform Delivery App launched the first "National Cheat Festival" and officially released a knowledge service product "Get Tips" and supporting annual membership services. (Titanium Media)

8. During the 618 period, the national express delivery business volume reached 4.678 billion pieces, an increase of nearly 50% year-on-year.

Monitoring data from the State Post Bureau shows that from June 1 to 18, the national express delivery business volume reached 4.678 billion pieces, a year-on-year increase of 48.66%. Express delivery companies are also accelerating the promotion of "express delivery into villages" during the "618" shopping festival, improving network coverage, and helping the upward trend of agricultural products and the two-way circulation of industrial products in the countryside. (Penguin)

9. Google urgently removed 111 malicious Chrome extensions, and some extensions have been downloaded 10 million times

Google has responded to the 111 malicious or fake Chrome extensions reported by security company Awake: These extensions have been urgently removed from the Chrome Web Store. Previously, according to Reuters, researchers at Awake, a cybersecurity threat detection manufacturer, announced that problematic plugins have been found in Google's Chrome browser extension store, which have been downloaded 32 million times. These problem extensions can perform screenshots, read clipboards, steal credentials, monitor keystrokes, and more. (IT Home)

Cross-border e-commerce

10. Foreign media: Coupang becomes the most popular e-commerce platform in South Korea

According to foreign media reports, in 10 years, South Korean e-commerce Coupang has become the most popular online retailer in South Korea. It is understood that Coupang is committed to the cheap, fast delivery and convenience of its products. It has invested millions of dollars to build its own end-to-end logistics network, including 200 warehouses with 20 million square feet across the country, as well as trucks and thousands of delivery drivers, which can ensure that 99.3% of online orders are delivered within 24 hours. (E-commerce News)

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